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案例简介：由于新型冠状病毒肺炎，我们周围的宣传充满了从家里或空荡荡的街道上录制的镜头，这些镜头代表了我们永远不会想到的现实。但有时，该品牌似乎改变了规范建立的方案，从而产生了一个充满快乐和有趣时刻的视频。家电品牌金牛座加强了对人们的关怀，特别是自己的员工的信息，他们自报警状态开始以来也一直在远程办公。他们声称他们的预防措施是极端的，并设计了新的交流方式来保护所有人的健康，这意味着避免任何离开街道以广告目的不朽的时刻。这项运动是基于一个自制的行动，金牛座的员工在新型冠状病毒肺炎危机之前的某个时候记录的。为此，负责录制画外音的负责人的信息坚持认为，品牌不会浪费时间在宣传其产品或宣传其公众形象。“我们不会以任何方式展示我们的任何产品。这不是必要的，你已经认识我们近60年了，而且，现在不是时候，“画外音的负责人特蕾莎说。在金牛座，有了这段视频，我们想告诉你，我们就像你一样。我们也在我们的家园，从国内与这场危机作斗争，我们想告诉你们，我们相信这也将过去。
自制视频
案例简介：Due to the Covid-19, the publicity that surrounds us is full of recorded shots from home or from empty streets that represent a reality that we would never have imagined reaching. But sometimes, the brand appears that changes the schemes of the normative established, to give rise to a video full of happy and fun moments. Taurus, the home appliance brand, reinforces the message in caring for people and especially its own workers, who have also been telecommuting since the start of the alarm state. They claim that their precautions have been extreme and devise new forms of communication to safeguard the health of all, which means avoiding any exit to the street to immortalize moments for advertising purposes. The Campaign is based on a homemade action with beautiful and real images that the employees of Taurus recorded at some point before the Covid-19 crisis. For this reason, the message of the person in charge of recording the voiceover insists that the brand does not waste time making publicity its products or its public image in the campaign. "We are not going to take advantage to show any of our products in any way. That is not necessary, you have known us for almost 60 years, and furthermore, this is not the moment," says Theresa, the person in charge of the voice-over. In Taurus, with this video, we want to tell you that we are like you. We are also in our homes, fighting this crisis from home and we want tell you that we are convinced that this too shall pass.
Homemade Video
案例简介：由于新型冠状病毒肺炎，我们周围的宣传充满了从家里或空荡荡的街道上录制的镜头，这些镜头代表了我们永远不会想到的现实。但有时，该品牌似乎改变了规范建立的方案，从而产生了一个充满快乐和有趣时刻的视频。家电品牌金牛座加强了对人们的关怀，特别是自己的员工的信息，他们自报警状态开始以来也一直在远程办公。他们声称他们的预防措施是极端的，并设计了新的交流方式来保护所有人的健康，这意味着避免任何离开街道以广告目的不朽的时刻。这项运动是基于一个自制的行动，金牛座的员工在新型冠状病毒肺炎危机之前的某个时候记录的。为此，负责录制画外音的负责人的信息坚持认为，品牌不会浪费时间在宣传其产品或宣传其公众形象。“我们不会以任何方式展示我们的任何产品。这不是必要的，你已经认识我们近60年了，而且，现在不是时候，“画外音的负责人特蕾莎说。在金牛座，有了这段视频，我们想告诉你，我们就像你一样。我们也在我们的家园，从国内与这场危机作斗争，我们想告诉你们，我们相信这也将过去。
Homemade Video
案例简介：Due to the Covid-19, the publicity that surrounds us is full of recorded shots from home or from empty streets that represent a reality that we would never have imagined reaching. But sometimes, the brand appears that changes the schemes of the normative established, to give rise to a video full of happy and fun moments. Taurus, the home appliance brand, reinforces the message in caring for people and especially its own workers, who have also been telecommuting since the start of the alarm state. They claim that their precautions have been extreme and devise new forms of communication to safeguard the health of all, which means avoiding any exit to the street to immortalize moments for advertising purposes. The Campaign is based on a homemade action with beautiful and real images that the employees of Taurus recorded at some point before the Covid-19 crisis. For this reason, the message of the person in charge of recording the voiceover insists that the brand does not waste time making publicity its products or its public image in the campaign. "We are not going to take advantage to show any of our products in any way. That is not necessary, you have known us for almost 60 years, and furthermore, this is not the moment," says Theresa, the person in charge of the voice-over. In Taurus, with this video, we want to tell you that we are like you. We are also in our homes, fighting this crisis from home and we want tell you that we are convinced that this too shall pass.
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