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自制视频
案例简介：由于新型冠状病毒肺炎，我们周围的宣传充满了从家里或空荡荡的街道上录制的照片，这些照片代表了一个我们从未想过会达到的现实。但有时，品牌似乎会改变制定的规范方案，从而产生充满快乐和有趣时刻的视频。家用电器品牌金牛座在关心人们，尤其是自己的员工时强化了这一信息，自报警状态开始以来，他们也一直在远程办公。他们声称他们的预防措施是极端的，并设计了新的交流形式来保护所有人的健康，这意味着避免任何街道出口，以广告为目的，使时刻永垂不朽。该活动是基于一个自制的行动与美丽和真实的图像，金牛座的员工记录在某个点之前的新型冠状病毒肺炎危机。因此，负责录制画外音的人坚持认为，该品牌不会浪费时间在宣传其产品或公众形象的活动中。“我们不会利用任何机会以任何方式展示我们的产品。这不是必须的，你已经认识我们将近 60 年了，而且，现在不是时候，”负责画外音的特里萨说。在金牛座，有了这个视频，我们想告诉你我们和你一样。我们也在我们的家中，从家里与这场危机作斗争，我们希望告诉你，我们相信这也会过去。
自制视频
案例简介：Due to the Covid-19, the publicity that surrounds us is full of recorded shots from home or from empty streets that represent a reality that we would never have imagined reaching. But sometimes, the brand appears that changes the schemes of the normative established, to give rise to a video full of happy and fun moments. Taurus, the home appliance brand, reinforces the message in caring for people and especially its own workers, who have also been telecommuting since the start of the alarm state. They claim that their precautions have been extreme and devise new forms of communication to safeguard the health of all, which means avoiding any exit to the street to immortalize moments for advertising purposes. The Campaign is based on a homemade action with beautiful and real images that the employees of Taurus recorded at some point before the Covid-19 crisis. For this reason, the message of the person in charge of recording the voiceover insists that the brand does not waste time making publicity its products or its public image in the campaign. "We are not going to take advantage to show any of our products in any way. That is not necessary, you have known us for almost 60 years, and furthermore, this is not the moment," says Theresa, the person in charge of the voice-over. In Taurus, with this video, we want to tell you that we are like you. We are also in our homes, fighting this crisis from home and we want tell you that we are convinced that this too shall pass.
Homemade Video
案例简介：由于新型冠状病毒肺炎，我们周围的宣传充满了从家里或空荡荡的街道上录制的照片，这些照片代表了一个我们从未想过会达到的现实。但有时，品牌似乎会改变制定的规范方案，从而产生充满快乐和有趣时刻的视频。家用电器品牌金牛座在关心人们，尤其是自己的员工时强化了这一信息，自报警状态开始以来，他们也一直在远程办公。他们声称他们的预防措施是极端的，并设计了新的交流形式来保护所有人的健康，这意味着避免任何街道出口，以广告为目的，使时刻永垂不朽。该活动是基于一个自制的行动与美丽和真实的图像，金牛座的员工记录在某个点之前的新型冠状病毒肺炎危机。因此，负责录制画外音的人坚持认为，该品牌不会浪费时间在宣传其产品或公众形象的活动中。“我们不会利用任何机会以任何方式展示我们的产品。这不是必须的，你已经认识我们将近 60 年了，而且，现在不是时候，”负责画外音的特里萨说。在金牛座，有了这个视频，我们想告诉你我们和你一样。我们也在我们的家中，从家里与这场危机作斗争，我们希望告诉你，我们相信这也会过去。
Homemade Video
案例简介：Due to the Covid-19, the publicity that surrounds us is full of recorded shots from home or from empty streets that represent a reality that we would never have imagined reaching. But sometimes, the brand appears that changes the schemes of the normative established, to give rise to a video full of happy and fun moments. Taurus, the home appliance brand, reinforces the message in caring for people and especially its own workers, who have also been telecommuting since the start of the alarm state. They claim that their precautions have been extreme and devise new forms of communication to safeguard the health of all, which means avoiding any exit to the street to immortalize moments for advertising purposes. The Campaign is based on a homemade action with beautiful and real images that the employees of Taurus recorded at some point before the Covid-19 crisis. For this reason, the message of the person in charge of recording the voiceover insists that the brand does not waste time making publicity its products or its public image in the campaign. "We are not going to take advantage to show any of our products in any way. That is not necessary, you have known us for almost 60 years, and furthermore, this is not the moment," says Theresa, the person in charge of the voice-over. In Taurus, with this video, we want to tell you that we are like you. We are also in our homes, fighting this crisis from home and we want tell you that we are convinced that this too shall pass.
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