FONTS AGAINST ILLITERACY|短视频|广告营销案例【ADGuider广告指南】

反对文盲的字体

案例简介：简要解释恩斯特是 Volksbanken Raiffeisenbanken 的成员，55 岁就学会了读写。我们通过使用恩斯特的第一个手写单词作为他自己的字体来证明合作支持的力量: “恩斯特-55。不是由字体设计师设计的，而是由命运、希望和安斯特的力量设计的。用每一个点，每一行，每一个字母来讲述恩斯特的故事。我们通过印刷的增刊，在线分享了他的故事，以及他在 www.fontshop.de 上作为可下载字体 “Ernst _ 55” 的重要笔迹，每下载一次 Volksbanken Raiffeisenbanken 就为一个国家扫盲项目捐赠 1 €。描述客户的简报合作的 Volksbanken Raiffeisenbanken 从 1700万名成员中汲取力量，他们不仅仅是客户。他们实际上拥有银行，并决定银行如何开展业务。这就是他们与所有其他银行的不同之处。我们希望展示 “经典” 银行的不同之处，以及合作支持和成功作为合作银行理念核心的力量。设计过程为了激励其他人克服文盲，字体 “Ernst _ 55” 是 Ernst Lorenzen 的原始笔迹，他在 55 岁时刚刚学会了读写。结果 -10.000 “Ernst _ 55” 用户 -恩斯特第一个手写单词的 500,000 名读者 -7.500 名文盲受到启发学习阅读和写作

反对文盲的字体

案例简介：Brief Explanation Ernst, a member of the Volksbanken Raiffeisenbanken, learned to read and write at the age of 55. We proved the power of cooperative support by using Ernst´s first handwritten words for his very own font: the “Ernst-55. Designed not by font-designers, but by fate, hope and the strength of Ernst. Telling Ernst´s story with every single dot, every line and every letter. We shared his story via via printed supplement, online and his significant handwriting as downloadable font “Ernst_55” on www.fontshop.de For every download Volksbanken Raiffeisenbanken donated 1 € for a national literacy project. Describe the brief from the client The cooperative Volksbanken Raiffeisenbanken draw their strength from the 17 million members, who are more than just clients. They actually own the bank and decide how the bank is doing its business. And this is what sets them apart from all other banks. We want to show the difference to “classic” banks and the power of cooperative support and success as heart of the cooperative banking idea. Design Process To inspire others to beat illiteracy, the font “Ernst_55” is the original handwriting of Ernst Lorenzen, a man who just has learned to read and write at the age of 55. Results - 10.000 users of “Ernst_55” - 500,000 readers of Ernst´s first handwritten words - 7.500,000 illiterates inspired to learn reading and writing