Canon Gig App|短视频,APP|广告营销案例【ADGuider广告指南】

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佳能 Gig 应用

案例简介：执行为了推广佳能 GIG 应用程序，我们与丹麦乐队 Turboweekend 在他们的 2015 巡演中建立了合作伙伴关系。为了让粉丝们下载我们在会场使用的现场交流应用程序，参与者会留在所有地点; 场地立面、衣柜、厕所、酒吧和音乐厅的墙壁。当粉丝们加入场馆 wi-fi 连接时，他们立即被建议下载该应用程序。佳能 GIG 应用程序是为 iPhone 和 Android 开发的。GIG 应用程序概念将与艺术家和场馆合作，在北欧地区举办音乐会。结果佳能开发了一种工具，使年轻和精通技术的一代人能够体验高质量摄影的视觉和情感优势。通过创建佳能 GIG 应用程序，该品牌已经建立了一个可扩展的激活理念和一个内容平台，能够实现参与，并为未来的客户提供真正的价值。·平均用户拍摄了 60 多张照片。· 41% 的照片被分享在用户的社交媒体平台上。在接下来的几个月里，佳能将在北欧地区推出这一举措，该技术允许佳能灵活地出现在从小型私人音乐会到大型夏季节日的各种场合。这项技术为佳能提供了一个平台，可以扩展到音乐领域之外的一切，从体育场馆到旅游景点，创造了一个将这项计划扩展到其他细分市场和年龄组的机会。战略敏锐的年轻消费者总是用智能手机捕捉情感丰富的体验。但是对于一些体验来说，移动相机并没有切断它。佳能追求应对移动摄影威胁的策略我们希望佳能能够通过视觉和情感体验展示高质量摄影的优势，并让人们参与品牌。IdeaConcerts 是智能手机摄像头无用的情况之一。镜头太宽，图像变得混乱模糊。解决方案是佳能 Gig 应用程序 -- 一个音乐会应用程序，用户可以将智能手机连接到佳能 DLSR 相机，并在智能手机上实时拍摄高质量图像，在那里可以共享社交媒体。GIG 应用程序是一个产品演示，将高质量的 DSLR 体验交到每个粉丝手中。智能手机在音乐会上毫无用处。镜头太宽，你不能变焦，舞台变成了混乱的光线模糊。佳能 Gig 应用程序是一款将智能手机连接到佳能 DLSR 相机的应用程序，您可以从该应用程序拍摄光线充足的高分辨率照片。在佳能寻求与移动摄影竞争的过程中，我们希望将佳能置于可以通过视觉和情感体验展示高质量摄影优势的环境中。佳能 Gig 应用程序是一个产品演示，将高质量的 DSLR 体验交给每个用户。

佳能 Gig 应用

案例简介：Execution In order to promote the Canon GIG APP we made a partnership with the Danish band Turboweekend on their 2015 tour. To get the fans to download the app we used on-location communication at the venue, placed on all spots participants would stay; venue façade, wardrobe, toilets, bar and concert-hall walls. And as the fans joined the venues Wi-Fi connection they were immediately suggested to download the app. The Canon GIG APP is developed for iPhone and Android.The GIG APP concept will be implemented with concerts across the Nordic region in partnerships with artists and venues. Outcome Canon developed a tool that enables the young and tech savvy generation to experience the visual and emotional advantages of high quality photography. By creating the Canon GIG APP the brand has build a scalable activation idea as well as a content platform that enables engagement and provides real value for their future customers. · The average user took more than 60 pictures.· 41% of the pictures were shared on the users social media platforms. In the coming months Canon will be rolling out this initiative across the Nordic region and the technology allows Canon the flexibility to be present at everything from small intimate concerts to large summer festivals. The technology provide Canon with a platform that could be extended beyond the realm of music to everything from sporting venues to tourist attractions, creating an opportunity to scale the initiative to other segments and age groups. Strategy InsightYoung consumers capture emotional rich experiences with their smartphones all the time. But for some experiences the mobile camera doesn’t cut it. Strategy In Canon’s pursuit to take on the threat from mobile photography we want to place Canon in situations where we can demonstrate the advantages of high-quality photography through visual and emotional experiences and have people engaging with the brand. IdeaConcerts are one of these situations where the smartphone camera is useless. The lens is too wide and the images become a messy blur. The solution is the Canon Gig App – a concert app where users can connect their smartphone to a Canon DLSR camera and take high-quality images in real-time on their smartphone from where they can be shared on social media. The GIG APP is a product demonstration that puts a high-quality DSLR experience right in the hands of every fan. Smartphones are useless at concerts. The lens is too wide you can’t zoom and the stage becomes a messy blur of light. The Canon Gig App is an app that connects your smartphone to a Canon DLSR camera from where you can take perfectly lit high-res photos. In Canon’s pursuit to take on the competition from mobile photography we want to place Canon in situations where we can demonstrate the advantages of high quality photography through visual and emotional experiences. The Canon Gig App is a product demonstration that puts the high-quality DSLR experience right in the hands of every user.