本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
接骨木提拉米苏
案例简介：人工智能电脑能理解什么味道好吗？见见 IBM 的 “沃森大厨”! IBM 想让它的人工智能系统沃森对世界更加熟悉。科技世界的人们理解人工智能和认知计算，但它可以恐吓任何人。因此，奥美 · 帕里斯和 IBM 选择了一些每个人都能理解的东西 -- 食物 -- 来让更多的观众了解沃森。负责 IBM 全球创意方向的 ECD Ogilvy Paris 的 Susan Westre 解释说，“为人工智能厨师沃森创造挑战, 我们增加了让沃森想出食谱的限制，其中 4 种主要成分总是必须以字母 E 、 A 、 T & S 开头" 结果是 “食物艺术”，这是一种吸引人们更深入地观察厨师沃森的方式。食谱既不寻常又美味。
接骨木提拉米苏
案例简介：Can an A.I. computer understand what tastes good? Meet IBM's "Chef Watson"! IBM wants to make its Artificial Intelligence (AI) system, Watson, more familiar to the world. People in the tech world understand AI and cognitive computing, but it can be intimidating to anyone else. So, Ogilvy Paris and IBM chose something that everyone can relate to – food – to bring an awareness about Watson to a wider audience. Explained Susan Westre, ECD Ogilvy Paris who oversees the IBM global creative direction, "To create a challenge for the AI Chef Watson, we added the constraint of having Watson come up with recipes where the 4 main ingredients always had to start with the letters E, A, T & S." “Food Art” was the result, as a way to lure people into looking deeper into Chef Watson. The recipes were both unusual and delicious.
Elderberry Tiramisu
案例简介：人工智能电脑能理解什么味道好吗？见见 IBM 的 “沃森大厨”! IBM 想让它的人工智能系统沃森对世界更加熟悉。科技世界的人们理解人工智能和认知计算，但它可以恐吓任何人。因此，奥美 · 帕里斯和 IBM 选择了一些每个人都能理解的东西 -- 食物 -- 来让更多的观众了解沃森。负责 IBM 全球创意方向的 ECD Ogilvy Paris 的 Susan Westre 解释说，“为人工智能厨师沃森创造挑战, 我们增加了让沃森想出食谱的限制，其中 4 种主要成分总是必须以字母 E 、 A 、 T & S 开头" 结果是 “食物艺术”，这是一种吸引人们更深入地观察厨师沃森的方式。食谱既不寻常又美味。
Elderberry Tiramisu
案例简介：Can an A.I. computer understand what tastes good? Meet IBM's "Chef Watson"! IBM wants to make its Artificial Intelligence (AI) system, Watson, more familiar to the world. People in the tech world understand AI and cognitive computing, but it can be intimidating to anyone else. So, Ogilvy Paris and IBM chose something that everyone can relate to – food – to bring an awareness about Watson to a wider audience. Explained Susan Westre, ECD Ogilvy Paris who oversees the IBM global creative direction, "To create a challenge for the AI Chef Watson, we added the constraint of having Watson come up with recipes where the 4 main ingredients always had to start with the letters E, A, T & S." “Food Art” was the result, as a way to lure people into looking deeper into Chef Watson. The recipes were both unusual and delicious.
接骨木提拉米苏
暂无简介
Elderberry Tiramisu
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
