The Teabag Collection|海报/平面|广告营销案例【ADGuider广告指南】

袋泡茶收藏

案例简介：执行袋泡茶系列在德国最重要的时尚活动柏林时装周上首次公开亮相，在那里他们很快吸引了时尚爱好者的注意力，产生了许多有价值的公关。除此之外，珍贵的收藏以三位数的发行量作为独家促销邮件发送给时尚影响者。概要自 1879 以来，海森和里昂一直在为世界各地的客户制作最好的茶。在此期间，他们得到了长期客户的持续支持。我们创建了一个特殊的直接邮件来感谢他们的承诺。活动描述我们创造了袋泡茶系列 -- 第一个看起来和感觉都像世界上最具标志性的手袋。一个创新的想法，旨在展示世界上最古老的饮料是如何过时的。结果多亏了柏林时装周上的嗡嗡声和客户的积极回应，袋泡茶系列在发布后的一个月内直接导致了销售额的大幅上升。长期客户的兴趣成倍增长，其中 35% 的客户在发布后两周内下了新订单，几个新客户要求提供更多信息。袋泡茶系列继续在网上获得吸引力，产生了无价的公关。

袋泡茶收藏

案例简介：Execution The Teabag Collection premiered publicly at Berlin Fashion Week, Germany’s most important fashion event, where they quickly grabbed the attention of fashion lovers, generating a lot of valuable PR. In addition to that, the precious collection was sent out to fashion oriented influencers as an exclusive promotional mailing in a three-digit circulation. Synopsis Since 1879, Hälssen & Lyon has been crafting the finest teas for clients across the world. During this time they have received continuous support from their long-standing customers. We created a special direct mailing to thank them for their commitment. CampaignDescription We created The Teabag Collection – the first tea bags that look and feel like the world’s most iconic handbags. An innovative idea designed to demonstrate how the oldest drink in the world is anything but out of fashion. Outcome Thanks to the buzz generated at Berlin Fashion Week and the positive response from clients, The Teabag Collection led directly to a significant uptick in sales within a month of its release. Interest from longstanding clients grew exponentially, with 35% of them placing new orders within two weeks of release and several new clients requesting more information. The Teabag Collection continues to gain traction online, generating priceless PR.