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Netto-复活节惊喜
案例简介:ScriptInEnglish 这是在树林深处的夜晚-派对正在如火如荼地进行: 水獭,青蛙,猪 ...... 各种动物都在跳舞,玩得开心。我们专注于这一切中间的一群母鸡。他们环顾四周,聊天-突然其中一个看着屏幕上的东西或某人。切到一架转过身来对着摄像机的 “黑车”。她看到他,他看到她: 这是一见钟情。切他们两个接吻,沐浴在浪漫的月光。然后我们在白天消失在婚礼之吻中-母鸡突然穿着新娘礼服。剪到他们家的外面: 树林里的一棵树。随着相机越来越靠近温暖的窗户,我们切开了内部-看到母鸡和母鸡低头看着鸡蛋。突然,蛋壳裂开了,一只可爱的动物正在仰望它们。两个父母交换了爱的眼神。突然两个兔子耳朵弹出: 它实际上是一个小兔子!他的父母把他抱起来,亲切地拥抱他。然后切他们三个庆祝小兔子的四岁生日。他吹灭了蛋糕上所有的蜡烛。切。在他上学的第一天,父母对他们的兔子儿子说再见。他跳下,最后一次转身挥手告别,然后跑去学校。当他转身离开时,他的父母看起来有点担心...在开放的天空下切入教室。不同的动物坐在那里作为学生,老师是一只年长的兔子。我们的兔子举手回答一个问题,当他突然被从后面扔向他的橡子击中。老师没有被逗乐,让他的棍子掉到兔子的桌子上。认为他犯了一个大错误,我们的兔子变得非常紧张 ...... 突然他下蛋了!全班都在笑 -- 连老师都指着他歇斯底里地笑。我们切入兔子穿过黑暗的森林回家。他显然心碎了,他的头低着。突然,他的两个同学-一头猪和一只水獭-跳出阴影,吓死他!他摔倒在地,下了另一个鸡蛋,然后跑回家。切。他跑在他父母的树,气喘吁吁。他的父母,母鸡和兔子试图问他发生了什么事-但他只是冲进他的房间。切。现在是晚上.我们的兔子正坐在他的床前 -- 悲痛欲绝。第二天早上,当他的父母小心翼翼地打开他房间的门时,他们只发现一个笨蛋躺在儿子的床上。切。我们看到我们的兔子漫无目的地穿过森林-突然出现了人类城市的天际线。我们的兔子被惊人的景象催眠了。但突然他听到一个奇怪的声音,跳进灌木丛。一个小女孩跑进了框架-虽然她没有看到我们的兔子,但她看到了他逃跑时留下的五颜六色的鸡蛋。她停下来,转过身来,他躲在一片更大的叶子后面。她以友好的欢迎姿态伸出手-他走出灌木丛。在《快速削减》中,我们看到了他在人类世界中惊人的成名: 报纸旋转成框架-他在每个封面上都有。切他的生活兔子的梦想-在床上的胡萝卜。最后,我们在新闻发布会上看到他被麦克风包围。手电筒灭了,所有的目光都在他身上。突然,他似乎意识到了一些深刻的东西,看起来非常悲伤和孤独。切到他的父母,看电视,当他们突然跳起来拥抱对方: 这是他们的儿子!在新闻发布会上!他还活着,做得很好!停。他们房子的门打开了,他站在框架里。他的父母跑来,所有人都拥抱。当我们的英雄兔子疯狂地做手势,向他们讲述他令人难以置信的故事时,他们三个人在花园里享受着美味的复活节大餐。剪成图表: Netto祝你复活节快乐! EntrySummary 从字面上看,德国的每个人都知道复活节兔子: 一只兔子,它在复活节带来彩色的鸡蛋,并将它们藏在您的花园中。不过,奇怪的是: 没人知道这方面的背景。这个兔子是谁?他为什么这么做?这是德国和欧洲文化的重要组成部分。奇怪的是,几个世纪以来,这一直是个谜。这就是为什么在我们的电影中,我们终于揭示了复活节兔子的起源故事。这是一部感人的成年作品,它与儿童的对话与成年人的对话一样多-以及我们所有人的孩子。 简要说明 我们揭示了复活节兔子的起源,一只野兔和一只母鸡在树林里的一个聚会上坠入爱河,结婚,并生下一只产卵的特殊兔子。我们看到他在一个充满爱的环境中长大,只是在学校被其他孩子嘲笑和欺负,因为他看起来像一只兔子,但做了只有鸡做的事情: 产卵。他感到孤独和被抛弃,决定逃跑,在森林里遇到一个人类女孩。然后,他席卷了人类世界,成为一颗星星,最终被称为复活节兔子。尽管他的名声和成功,他感到孤独没有他的家人。因此,他在复活节返回家中,因为他意识到没有什么能与fami的温暖相提并论。利。
Netto-复活节惊喜
案例简介:ScriptInEnglish It’s nighttime deep in the woods – and a party is in full swing: otter, frogs, pigs...all kinds of animals are dancing and having fun. We focus on a group of hens in the middle of it all. They look around, chat – when suddenly one of them looks at something or someone off screen. Cut to a hare turning around to camera. She sees him, he sees her: it’s love at first sight. Cut to the two of them kissing, bathed in romantic moonlight. Then we fade into a wedding kiss at daytime – the hen is suddenly wearing a bridal gown. Cut to the outside of their home: a tree in the woods. As the camera draws closer and closer to the warmly lit windows we cut to inside – and see hen and hare looking down at an egg. Suddenly the egg shell cracks and a cute animal is looking up to them. The two parents exchange loving looks. Suddenly two rabbit ears pop up: it’s actually a baby bunny! His parents lift him up and hug him lovingly. Then cut to the three of them celebrating little bunny’s fourth birthday. He blows out all the candles on his cake. Cut. On his first day of school, the parents say goodbye to their rabbit son. He hops off, turns around one last time to wave goodbye and then runs to school. As he turns away his parents look a little worried... Cut to a classroom under open sky. Different animals are sitting there as pupils, the teacher is an older hare. Our bunny is raising his hand to answer a question, when he is suddenly hit by an acorn thrown at him from behind. The teacher is not amused and lets his stick come down onto the bunny’s table. Thinking he has made a big mistake our bunny gets extremely nervous...and suddenly he lays an egg! The whole class is laughing – even the teacher points at him laughing hysterically. We cut to the bunny walking home through the dark forest. He is obviously heartbroken, his head is hanging low. Suddenly two classmates of his – a pig and an otter – jump out of the shadows scaring him to death! He falls to the ground, lays another egg and runs off home. Cut. He runs inside his parent’s tree, panting. His parents, the hen and the hare try to ask him what happened – but he just storms off into his room. Cut. It’s night. Our bunny is sitting in front of his bed – devastated. When his parents cautiously open the door to his room the next morning all they find is a clolourful egg lying on their son’s bed. Cut. We see our bunny walking aimlessly through the forest – when suddenly the skyline of a human city appears. Our bunny is hypnotized by the amazing sight. But suddenly he hears a strange noise and jumps into the bushes. A little girl comes running into frame – and while she doesn’t see our buny, she sees the colourful egg he left behind as he fled into hiding. She stops, turns around and there he is hiding behind a bigger leaf. She stretches out her hand in a friendly welcoming gesture– and he steps out of the bushes. In quick cuts we see his stunning rise to fame in the human world: newspapers spin into frame – he is on every cover. Cut to him living a rabbit’s dream – in a bed of carrots. Finally we see him surrounded by microphones at a press conference. Flashlights go off, all eyes are on him. Suddenly he seems to realize something profound and looks very sad and lonely. Cut to his parents, watching TV, as they suddenly jump up and hug each other: it’s their son! At a press coneference! He is alive and doing well! Cut. The door to their house swings open and he is standing in the frame. His parents come running and all of them hug. Cut to the three of them enjoying a beuatiful Easter meal out in the garden, as our hero rabbit gestures wildly, telling them his incredible story. Cut to a chart: Netto wishes you a happy Easter! EntrySummary Literally everybody in Germany knows the easter bunny: a rabbit that brings colored eggs on easter and hides them in your garden. The weird thing is, though: nobody knows any background for this. Who is this bunny? Why does he do that? It’s a big part of German and European culture. And oddly enough, it’s been a mystery for many centuries. That’s why in our film we finally reveal the origin story of the easter bunny. A touching coming-of-age-piece that talks to children as much as it reaches adults – and the child in all of us. BriefExplanation We reveal the origins of the Easter bunny, as a hare and a hen fall in love at a party in the woods, get married, and give birth to a special rabbit that lays eggs. We see him grow up in a loving environment, only to be mocked and bullied at school by other children, because he looks like a rabbit, but does something only chickens do: laying eggs. Feeling alone and outcast, he decides to run away and meets a human girl in the forest. He then takes the human world by storm and becomes a star, ultimately known as the easter bunny. Despite his fame and success, he feels lonely without his family. So he returns home on easter, as he realizes that nothing is compared to the warmth of family.
Netto - Easter Surprise
案例简介:ScriptInEnglish 这是在树林深处的夜晚-派对正在如火如荼地进行: 水獭,青蛙,猪 ...... 各种动物都在跳舞,玩得开心。我们专注于这一切中间的一群母鸡。他们环顾四周,聊天-突然其中一个看着屏幕上的东西或某人。切到一架转过身来对着摄像机的 “黑车”。她看到他,他看到她: 这是一见钟情。切他们两个接吻,沐浴在浪漫的月光。然后我们在白天消失在婚礼之吻中-母鸡突然穿着新娘礼服。剪到他们家的外面: 树林里的一棵树。随着相机越来越靠近温暖的窗户,我们切开了内部-看到母鸡和母鸡低头看着鸡蛋。突然,蛋壳裂开了,一只可爱的动物正在仰望它们。两个父母交换了爱的眼神。突然两个兔子耳朵弹出: 它实际上是一个小兔子!他的父母把他抱起来,亲切地拥抱他。然后切他们三个庆祝小兔子的四岁生日。他吹灭了蛋糕上所有的蜡烛。切。在他上学的第一天,父母对他们的兔子儿子说再见。他跳下,最后一次转身挥手告别,然后跑去学校。当他转身离开时,他的父母看起来有点担心...在开放的天空下切入教室。不同的动物坐在那里作为学生,老师是一只年长的兔子。我们的兔子举手回答一个问题,当他突然被从后面扔向他的橡子击中。老师没有被逗乐,让他的棍子掉到兔子的桌子上。认为他犯了一个大错误,我们的兔子变得非常紧张 ...... 突然他下蛋了!全班都在笑 -- 连老师都指着他歇斯底里地笑。我们切入兔子穿过黑暗的森林回家。他显然心碎了,他的头低着。突然,他的两个同学-一头猪和一只水獭-跳出阴影,吓死他!他摔倒在地,下了另一个鸡蛋,然后跑回家。切。他跑在他父母的树,气喘吁吁。他的父母,母鸡和兔子试图问他发生了什么事-但他只是冲进他的房间。切。现在是晚上.我们的兔子正坐在他的床前 -- 悲痛欲绝。第二天早上,当他的父母小心翼翼地打开他房间的门时,他们只发现一个笨蛋躺在儿子的床上。切。我们看到我们的兔子漫无目的地穿过森林-突然出现了人类城市的天际线。我们的兔子被惊人的景象催眠了。但突然他听到一个奇怪的声音,跳进灌木丛。一个小女孩跑进了框架-虽然她没有看到我们的兔子,但她看到了他逃跑时留下的五颜六色的鸡蛋。她停下来,转过身来,他躲在一片更大的叶子后面。她以友好的欢迎姿态伸出手-他走出灌木丛。在《快速削减》中,我们看到了他在人类世界中惊人的成名: 报纸旋转成框架-他在每个封面上都有。切他的生活兔子的梦想-在床上的胡萝卜。最后,我们在新闻发布会上看到他被麦克风包围。手电筒灭了,所有的目光都在他身上。突然,他似乎意识到了一些深刻的东西,看起来非常悲伤和孤独。切到他的父母,看电视,当他们突然跳起来拥抱对方: 这是他们的儿子!在新闻发布会上!他还活着,做得很好!停。他们房子的门打开了,他站在框架里。他的父母跑来,所有人都拥抱。当我们的英雄兔子疯狂地做手势,向他们讲述他令人难以置信的故事时,他们三个人在花园里享受着美味的复活节大餐。剪成图表: Netto祝你复活节快乐! EntrySummary 从字面上看,德国的每个人都知道复活节兔子: 一只兔子,它在复活节带来彩色的鸡蛋,并将它们藏在您的花园中。不过,奇怪的是: 没人知道这方面的背景。这个兔子是谁?他为什么这么做?这是德国和欧洲文化的重要组成部分。奇怪的是,几个世纪以来,这一直是个谜。这就是为什么在我们的电影中,我们终于揭示了复活节兔子的起源故事。这是一部感人的成年作品,它与儿童的对话与成年人的对话一样多-以及我们所有人的孩子。 简要说明 我们揭示了复活节兔子的起源,一只野兔和一只母鸡在树林里的一个聚会上坠入爱河,结婚,并生下一只产卵的特殊兔子。我们看到他在一个充满爱的环境中长大,只是在学校被其他孩子嘲笑和欺负,因为他看起来像一只兔子,但做了只有鸡做的事情: 产卵。他感到孤独和被抛弃,决定逃跑,在森林里遇到一个人类女孩。然后,他席卷了人类世界,成为一颗星星,最终被称为复活节兔子。尽管他的名声和成功,他感到孤独没有他的家人。因此,他在复活节返回家中,因为他意识到没有什么能与fami的温暖相提并论。利。
Netto - Easter Surprise
案例简介:ScriptInEnglish It’s nighttime deep in the woods – and a party is in full swing: otter, frogs, pigs...all kinds of animals are dancing and having fun. We focus on a group of hens in the middle of it all. They look around, chat – when suddenly one of them looks at something or someone off screen. Cut to a hare turning around to camera. She sees him, he sees her: it’s love at first sight. Cut to the two of them kissing, bathed in romantic moonlight. Then we fade into a wedding kiss at daytime – the hen is suddenly wearing a bridal gown. Cut to the outside of their home: a tree in the woods. As the camera draws closer and closer to the warmly lit windows we cut to inside – and see hen and hare looking down at an egg. Suddenly the egg shell cracks and a cute animal is looking up to them. The two parents exchange loving looks. Suddenly two rabbit ears pop up: it’s actually a baby bunny! His parents lift him up and hug him lovingly. Then cut to the three of them celebrating little bunny’s fourth birthday. He blows out all the candles on his cake. Cut. On his first day of school, the parents say goodbye to their rabbit son. He hops off, turns around one last time to wave goodbye and then runs to school. As he turns away his parents look a little worried... Cut to a classroom under open sky. Different animals are sitting there as pupils, the teacher is an older hare. Our bunny is raising his hand to answer a question, when he is suddenly hit by an acorn thrown at him from behind. The teacher is not amused and lets his stick come down onto the bunny’s table. Thinking he has made a big mistake our bunny gets extremely nervous...and suddenly he lays an egg! The whole class is laughing – even the teacher points at him laughing hysterically. We cut to the bunny walking home through the dark forest. He is obviously heartbroken, his head is hanging low. Suddenly two classmates of his – a pig and an otter – jump out of the shadows scaring him to death! He falls to the ground, lays another egg and runs off home. Cut. He runs inside his parent’s tree, panting. His parents, the hen and the hare try to ask him what happened – but he just storms off into his room. Cut. It’s night. Our bunny is sitting in front of his bed – devastated. When his parents cautiously open the door to his room the next morning all they find is a clolourful egg lying on their son’s bed. Cut. We see our bunny walking aimlessly through the forest – when suddenly the skyline of a human city appears. Our bunny is hypnotized by the amazing sight. But suddenly he hears a strange noise and jumps into the bushes. A little girl comes running into frame – and while she doesn’t see our buny, she sees the colourful egg he left behind as he fled into hiding. She stops, turns around and there he is hiding behind a bigger leaf. She stretches out her hand in a friendly welcoming gesture– and he steps out of the bushes. In quick cuts we see his stunning rise to fame in the human world: newspapers spin into frame – he is on every cover. Cut to him living a rabbit’s dream – in a bed of carrots. Finally we see him surrounded by microphones at a press conference. Flashlights go off, all eyes are on him. Suddenly he seems to realize something profound and looks very sad and lonely. Cut to his parents, watching TV, as they suddenly jump up and hug each other: it’s their son! At a press coneference! He is alive and doing well! Cut. The door to their house swings open and he is standing in the frame. His parents come running and all of them hug. Cut to the three of them enjoying a beuatiful Easter meal out in the garden, as our hero rabbit gestures wildly, telling them his incredible story. Cut to a chart: Netto wishes you a happy Easter! EntrySummary Literally everybody in Germany knows the easter bunny: a rabbit that brings colored eggs on easter and hides them in your garden. The weird thing is, though: nobody knows any background for this. Who is this bunny? Why does he do that? It’s a big part of German and European culture. And oddly enough, it’s been a mystery for many centuries. That’s why in our film we finally reveal the origin story of the easter bunny. A touching coming-of-age-piece that talks to children as much as it reaches adults – and the child in all of us. BriefExplanation We reveal the origins of the Easter bunny, as a hare and a hen fall in love at a party in the woods, get married, and give birth to a special rabbit that lays eggs. We see him grow up in a loving environment, only to be mocked and bullied at school by other children, because he looks like a rabbit, but does something only chickens do: laying eggs. Feeling alone and outcast, he decides to run away and meets a human girl in the forest. He then takes the human world by storm and becomes a star, ultimately known as the easter bunny. Despite his fame and success, he feels lonely without his family. So he returns home on easter, as he realizes that nothing is compared to the warmth of family.
Netto-复活节惊喜
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Netto - Easter Surprise
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基本信息
- 广告战役: #Netto Marken-Discount AG & Co. KG-影视-b765#
- 广告品牌: Netto Marken-Discount AG & Co. KG
- 发布日期: 2000
- 行业领域: 生活服务 , 商场超市
- 媒体类别: 微电影
- 广告语言: 德语
- 媒介平台: 网络
- 获得奖项:
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