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Netto-复活节惊喜
案例简介:ScriptInEnglish 森林深处是夜晚 -- 派对正如火如荼: 水獭、青蛙、猪.各种各样的动物都在跳舞和娱乐。我们把注意力集中在一群母鸡身上。他们环顾四周,聊天 -- 突然其中一个人在屏幕外看着某样东西或某个人。切到一只兔子转身对着镜头。她看见他,他看见她: 这是一见钟情。切到他们俩接吻,沐浴在浪漫的月光下。然后我们在白天变成了一个婚礼之吻 -- 母鸡突然穿着婚纱。砍到他们家的外面: 树林里的一棵树。当相机越来越靠近温暖的窗户时,我们切到里面 -- 看到母鸡和兔子低头看着一个鸡蛋。突然蛋壳裂开了,一只可爱的动物正在仰望它们。这对父母交换了爱的眼神。突然弹出两个兔子耳朵: 它实际上是一个小兔子!他的父母把他举起来,深情地拥抱着他。然后切到他们三个庆祝小兔子四岁生日。他吹灭了蛋糕上所有的蜡烛。切。上学的第一天,父母向他们的兔子儿子道别。他跳了下去,最后一次转身挥手告别,然后跑去学校。当他转身离开时,他的父母看起来有点担心.在开阔的天空下切入教室。不同的动物作为小学生坐在那里,老师是一只较大的野兔。我们的兔子正在举手回答一个问题,这时他突然被从后面扔向他的橡子击中。老师不觉得好笑,让他的棍子落在兔子的桌子上。认为他犯了一个大错误,我们的兔子变得非常紧张.突然他下了一个蛋!全班都在笑 -- 甚至老师也歇斯底里地指着他笑。我们切到兔子穿过黑暗的森林回家。他显然心碎了,头低着。突然,他的两个同学 -- 一只猪和一只水獭 -- 从阴影中跳了出来,吓死他了!他摔倒在地上,又下了一个蛋,然后跑回家。切。他气喘吁吁地跑进父母的树里。他的父母、母鸡和野兔试图问他发生了什么事 -- 但他只是冲进了自己的房间。切。现在是晚上。我们的兔子坐在他的床前 -- 崩溃了。第二天早上,当他的父母小心翼翼地打开他房间的门时,他们发现儿子的床上躺着一个满满的鸡蛋。切。我们看到我们的兔子漫无目的地穿过森林 -- 这时一个人类城市的天际线突然出现了。我们的兔子被这惊人的景象催眠了。但是突然他听到一种奇怪的声音,跳进了灌木丛。一个小女孩跑进相框里 -- 虽然她没有看到我们的布尼,但她看到了他藏起来时留下的彩色鸡蛋。她停下来,转过身,他躲在一片更大的叶子后面。她伸出手,友好地表示欢迎 -- 他走出灌木丛。在《快速剪辑》中,我们看到他惊人地在人类世界成名: 报纸旋转成帧 -- 他出现在每个封面上。切给他活兔子的梦想-在胡萝卜的床上。最后,我们在新闻发布会上看到他被麦克风包围。手电筒熄灭了,所有的眼睛都盯着他。突然间,他似乎意识到了一些深刻的东西,看起来非常悲伤和孤独。切到他的父母,看电视,当他们突然跳起来拥抱对方: 这是他们的儿子!在新闻发布会上!他还活着,做得很好!切。他们家的门打开了,他站在门框里。他的父母跑过来,他们都拥抱了。当我们的英雄兔子疯狂地做手势,告诉他们他不可思议的故事时,他们三个在花园里享用美味的复活节大餐。切到一张图表: Netto祝你复活节快乐! 入口摘要 事实上,德国的每个人都知道复活节兔子: 一只兔子在复活节带来彩色鸡蛋,并把它们藏在你的花园里。然而,奇怪的是: 没有人知道这方面的任何背景。这只兔子是谁?他为什么这么做?这是德国和欧洲文化的一大部分。奇怪的是,几个世纪以来,这一直是个谜。这就是为什么在我们的电影中,我们最终揭示了复活节兔子的起源故事。这是一部感人的成人作品,它和孩子们交谈的次数和成人一样多 -- 还有我们所有人的孩子。 简介 我们揭示了复活节兔子的起源,一只野兔和一只母鸡在森林里的派对上坠入爱河,结婚,生下一只特别的产卵兔子。我们看到他在一个充满爱的环境中长大,只在学校里被其他孩子嘲笑和欺负,因为他看起来像一只兔子,但做了一些只有鸡做的事情: 下蛋。感到孤独和被抛弃,他决定逃跑,在森林里遇到一个人类女孩。然后,他席卷人类世界,成为一颗明星,最终被称为复活节兔子。尽管他的名声和成功,他感到孤独没有他的家人。所以他在复活节回到家,因为他意识到没有什么能与家庭的温暖相比Ly。
Netto-复活节惊喜
案例简介:ScriptInEnglish It’s nighttime deep in the woods – and a party is in full swing: otter, frogs, pigs...all kinds of animals are dancing and having fun. We focus on a group of hens in the middle of it all. They look around, chat – when suddenly one of them looks at something or someone off screen. Cut to a hare turning around to camera. She sees him, he sees her: it’s love at first sight. Cut to the two of them kissing, bathed in romantic moonlight. Then we fade into a wedding kiss at daytime – the hen is suddenly wearing a bridal gown. Cut to the outside of their home: a tree in the woods. As the camera draws closer and closer to the warmly lit windows we cut to inside – and see hen and hare looking down at an egg. Suddenly the egg shell cracks and a cute animal is looking up to them. The two parents exchange loving looks. Suddenly two rabbit ears pop up: it’s actually a baby bunny! His parents lift him up and hug him lovingly. Then cut to the three of them celebrating little bunny’s fourth birthday. He blows out all the candles on his cake. Cut. On his first day of school, the parents say goodbye to their rabbit son. He hops off, turns around one last time to wave goodbye and then runs to school. As he turns away his parents look a little worried... Cut to a classroom under open sky. Different animals are sitting there as pupils, the teacher is an older hare. Our bunny is raising his hand to answer a question, when he is suddenly hit by an acorn thrown at him from behind. The teacher is not amused and lets his stick come down onto the bunny’s table. Thinking he has made a big mistake our bunny gets extremely nervous...and suddenly he lays an egg! The whole class is laughing – even the teacher points at him laughing hysterically. We cut to the bunny walking home through the dark forest. He is obviously heartbroken, his head is hanging low. Suddenly two classmates of his – a pig and an otter – jump out of the shadows scaring him to death! He falls to the ground, lays another egg and runs off home. Cut. He runs inside his parent’s tree, panting. His parents, the hen and the hare try to ask him what happened – but he just storms off into his room. Cut. It’s night. Our bunny is sitting in front of his bed – devastated. When his parents cautiously open the door to his room the next morning all they find is a clolourful egg lying on their son’s bed. Cut. We see our bunny walking aimlessly through the forest – when suddenly the skyline of a human city appears. Our bunny is hypnotized by the amazing sight. But suddenly he hears a strange noise and jumps into the bushes. A little girl comes running into frame – and while she doesn’t see our buny, she sees the colourful egg he left behind as he fled into hiding. She stops, turns around and there he is hiding behind a bigger leaf. She stretches out her hand in a friendly welcoming gesture– and he steps out of the bushes. In quick cuts we see his stunning rise to fame in the human world: newspapers spin into frame – he is on every cover. Cut to him living a rabbit’s dream – in a bed of carrots. Finally we see him surrounded by microphones at a press conference. Flashlights go off, all eyes are on him. Suddenly he seems to realize something profound and looks very sad and lonely. Cut to his parents, watching TV, as they suddenly jump up and hug each other: it’s their son! At a press coneference! He is alive and doing well! Cut. The door to their house swings open and he is standing in the frame. His parents come running and all of them hug. Cut to the three of them enjoying a beuatiful Easter meal out in the garden, as our hero rabbit gestures wildly, telling them his incredible story. Cut to a chart: Netto wishes you a happy Easter! EntrySummary Literally everybody in Germany knows the easter bunny: a rabbit that brings colored eggs on easter and hides them in your garden. The weird thing is, though: nobody knows any background for this. Who is this bunny? Why does he do that? It’s a big part of German and European culture. And oddly enough, it’s been a mystery for many centuries. That’s why in our film we finally reveal the origin story of the easter bunny. A touching coming-of-age-piece that talks to children as much as it reaches adults – and the child in all of us. BriefExplanation We reveal the origins of the Easter bunny, as a hare and a hen fall in love at a party in the woods, get married, and give birth to a special rabbit that lays eggs. We see him grow up in a loving environment, only to be mocked and bullied at school by other children, because he looks like a rabbit, but does something only chickens do: laying eggs. Feeling alone and outcast, he decides to run away and meets a human girl in the forest. He then takes the human world by storm and becomes a star, ultimately known as the easter bunny. Despite his fame and success, he feels lonely without his family. So he returns home on easter, as he realizes that nothing is compared to the warmth of family.
Netto - Easter Surprise
案例简介:ScriptInEnglish 森林深处是夜晚 -- 派对正如火如荼: 水獭、青蛙、猪.各种各样的动物都在跳舞和娱乐。我们把注意力集中在一群母鸡身上。他们环顾四周,聊天 -- 突然其中一个人在屏幕外看着某样东西或某个人。切到一只兔子转身对着镜头。她看见他,他看见她: 这是一见钟情。切到他们俩接吻,沐浴在浪漫的月光下。然后我们在白天变成了一个婚礼之吻 -- 母鸡突然穿着婚纱。砍到他们家的外面: 树林里的一棵树。当相机越来越靠近温暖的窗户时,我们切到里面 -- 看到母鸡和兔子低头看着一个鸡蛋。突然蛋壳裂开了,一只可爱的动物正在仰望它们。这对父母交换了爱的眼神。突然弹出两个兔子耳朵: 它实际上是一个小兔子!他的父母把他举起来,深情地拥抱着他。然后切到他们三个庆祝小兔子四岁生日。他吹灭了蛋糕上所有的蜡烛。切。上学的第一天,父母向他们的兔子儿子道别。他跳了下去,最后一次转身挥手告别,然后跑去学校。当他转身离开时,他的父母看起来有点担心.在开阔的天空下切入教室。不同的动物作为小学生坐在那里,老师是一只较大的野兔。我们的兔子正在举手回答一个问题,这时他突然被从后面扔向他的橡子击中。老师不觉得好笑,让他的棍子落在兔子的桌子上。认为他犯了一个大错误,我们的兔子变得非常紧张.突然他下了一个蛋!全班都在笑 -- 甚至老师也歇斯底里地指着他笑。我们切到兔子穿过黑暗的森林回家。他显然心碎了,头低着。突然,他的两个同学 -- 一只猪和一只水獭 -- 从阴影中跳了出来,吓死他了!他摔倒在地上,又下了一个蛋,然后跑回家。切。他气喘吁吁地跑进父母的树里。他的父母、母鸡和野兔试图问他发生了什么事 -- 但他只是冲进了自己的房间。切。现在是晚上。我们的兔子坐在他的床前 -- 崩溃了。第二天早上,当他的父母小心翼翼地打开他房间的门时,他们发现儿子的床上躺着一个满满的鸡蛋。切。我们看到我们的兔子漫无目的地穿过森林 -- 这时一个人类城市的天际线突然出现了。我们的兔子被这惊人的景象催眠了。但是突然他听到一种奇怪的声音,跳进了灌木丛。一个小女孩跑进相框里 -- 虽然她没有看到我们的布尼,但她看到了他藏起来时留下的彩色鸡蛋。她停下来,转过身,他躲在一片更大的叶子后面。她伸出手,友好地表示欢迎 -- 他走出灌木丛。在《快速剪辑》中,我们看到他惊人地在人类世界成名: 报纸旋转成帧 -- 他出现在每个封面上。切给他活兔子的梦想-在胡萝卜的床上。最后,我们在新闻发布会上看到他被麦克风包围。手电筒熄灭了,所有的眼睛都盯着他。突然间,他似乎意识到了一些深刻的东西,看起来非常悲伤和孤独。切到他的父母,看电视,当他们突然跳起来拥抱对方: 这是他们的儿子!在新闻发布会上!他还活着,做得很好!切。他们家的门打开了,他站在门框里。他的父母跑过来,他们都拥抱了。当我们的英雄兔子疯狂地做手势,告诉他们他不可思议的故事时,他们三个在花园里享用美味的复活节大餐。切到一张图表: Netto祝你复活节快乐! 入口摘要 事实上,德国的每个人都知道复活节兔子: 一只兔子在复活节带来彩色鸡蛋,并把它们藏在你的花园里。然而,奇怪的是: 没有人知道这方面的任何背景。这只兔子是谁?他为什么这么做?这是德国和欧洲文化的一大部分。奇怪的是,几个世纪以来,这一直是个谜。这就是为什么在我们的电影中,我们最终揭示了复活节兔子的起源故事。这是一部感人的成人作品,它和孩子们交谈的次数和成人一样多 -- 还有我们所有人的孩子。 简介 我们揭示了复活节兔子的起源,一只野兔和一只母鸡在森林里的派对上坠入爱河,结婚,生下一只特别的产卵兔子。我们看到他在一个充满爱的环境中长大,只在学校里被其他孩子嘲笑和欺负,因为他看起来像一只兔子,但做了一些只有鸡做的事情: 下蛋。感到孤独和被抛弃,他决定逃跑,在森林里遇到一个人类女孩。然后,他席卷人类世界,成为一颗明星,最终被称为复活节兔子。尽管他的名声和成功,他感到孤独没有他的家人。所以他在复活节回到家,因为他意识到没有什么能与家庭的温暖相比Ly。
Netto - Easter Surprise
案例简介:ScriptInEnglish It’s nighttime deep in the woods – and a party is in full swing: otter, frogs, pigs...all kinds of animals are dancing and having fun. We focus on a group of hens in the middle of it all. They look around, chat – when suddenly one of them looks at something or someone off screen. Cut to a hare turning around to camera. She sees him, he sees her: it’s love at first sight. Cut to the two of them kissing, bathed in romantic moonlight. Then we fade into a wedding kiss at daytime – the hen is suddenly wearing a bridal gown. Cut to the outside of their home: a tree in the woods. As the camera draws closer and closer to the warmly lit windows we cut to inside – and see hen and hare looking down at an egg. Suddenly the egg shell cracks and a cute animal is looking up to them. The two parents exchange loving looks. Suddenly two rabbit ears pop up: it’s actually a baby bunny! His parents lift him up and hug him lovingly. Then cut to the three of them celebrating little bunny’s fourth birthday. He blows out all the candles on his cake. Cut. On his first day of school, the parents say goodbye to their rabbit son. He hops off, turns around one last time to wave goodbye and then runs to school. As he turns away his parents look a little worried... Cut to a classroom under open sky. Different animals are sitting there as pupils, the teacher is an older hare. Our bunny is raising his hand to answer a question, when he is suddenly hit by an acorn thrown at him from behind. The teacher is not amused and lets his stick come down onto the bunny’s table. Thinking he has made a big mistake our bunny gets extremely nervous...and suddenly he lays an egg! The whole class is laughing – even the teacher points at him laughing hysterically. We cut to the bunny walking home through the dark forest. He is obviously heartbroken, his head is hanging low. Suddenly two classmates of his – a pig and an otter – jump out of the shadows scaring him to death! He falls to the ground, lays another egg and runs off home. Cut. He runs inside his parent’s tree, panting. His parents, the hen and the hare try to ask him what happened – but he just storms off into his room. Cut. It’s night. Our bunny is sitting in front of his bed – devastated. When his parents cautiously open the door to his room the next morning all they find is a clolourful egg lying on their son’s bed. Cut. We see our bunny walking aimlessly through the forest – when suddenly the skyline of a human city appears. Our bunny is hypnotized by the amazing sight. But suddenly he hears a strange noise and jumps into the bushes. A little girl comes running into frame – and while she doesn’t see our buny, she sees the colourful egg he left behind as he fled into hiding. She stops, turns around and there he is hiding behind a bigger leaf. She stretches out her hand in a friendly welcoming gesture– and he steps out of the bushes. In quick cuts we see his stunning rise to fame in the human world: newspapers spin into frame – he is on every cover. Cut to him living a rabbit’s dream – in a bed of carrots. Finally we see him surrounded by microphones at a press conference. Flashlights go off, all eyes are on him. Suddenly he seems to realize something profound and looks very sad and lonely. Cut to his parents, watching TV, as they suddenly jump up and hug each other: it’s their son! At a press coneference! He is alive and doing well! Cut. The door to their house swings open and he is standing in the frame. His parents come running and all of them hug. Cut to the three of them enjoying a beuatiful Easter meal out in the garden, as our hero rabbit gestures wildly, telling them his incredible story. Cut to a chart: Netto wishes you a happy Easter! EntrySummary Literally everybody in Germany knows the easter bunny: a rabbit that brings colored eggs on easter and hides them in your garden. The weird thing is, though: nobody knows any background for this. Who is this bunny? Why does he do that? It’s a big part of German and European culture. And oddly enough, it’s been a mystery for many centuries. That’s why in our film we finally reveal the origin story of the easter bunny. A touching coming-of-age-piece that talks to children as much as it reaches adults – and the child in all of us. BriefExplanation We reveal the origins of the Easter bunny, as a hare and a hen fall in love at a party in the woods, get married, and give birth to a special rabbit that lays eggs. We see him grow up in a loving environment, only to be mocked and bullied at school by other children, because he looks like a rabbit, but does something only chickens do: laying eggs. Feeling alone and outcast, he decides to run away and meets a human girl in the forest. He then takes the human world by storm and becomes a star, ultimately known as the easter bunny. Despite his fame and success, he feels lonely without his family. So he returns home on easter, as he realizes that nothing is compared to the warmth of family.
Netto-复活节惊喜
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Netto - Easter Surprise
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基本信息
- 广告战役: #Netto Marken-Discount AG & Co. KG-影视-b765#
- 广告品牌: Netto Marken-Discount AG & Co. KG
- 发布日期: 2000
- 行业领域: 生活服务 , 商场超市
- 媒体类别: 微电影
- 广告语言: 德语
- 媒介平台: 网络
- 获得奖项:
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