The Sound Book App|短视频,APP|广告营销案例【ADGuider广告指南】

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声音书应用程序

案例简介：战略策略是把阅读提升到一个新的水平 -- 但不要破坏阅读的伟大之处，这是坐在一起享受那些宝贵的家庭时光的社交方面。概要在数字时代卖书变得越来越难。以受欢迎的儿童读物闻名的瑞士 nordsud Verlag 正试图找到一种方法让阅读再次吸引消费者。执行该应用程序的发布与新儿童书的发布同步。通过时事通讯、店内广告和社交媒体广告，目标群体被 Soundbook 应用程序取笑。该应用程序本身是免费赠送的，以保证快速分发。结果 Soundbook 应用促进了图书销售。第一本书应用 Soundbook 直接进入第一，在瑞士六周内就卖完了 (售出 14.000 册)。第二版也直接在儿童和青年图书领域排名第一 (售出 12.000 册)。这本书在年度总排名中排名第三，是唯一出现在年度前 10 名中的儿童书籍。92% 的下载应用程序的人在大声阅读时使用它。Soundbook 应用程序本身成为应用程序商店 (儿童和青年部分) 中的第一名。它已经获得了五星级的消费者反馈和无数的正面评论。Soundbook 本身现在将被申请诺德意志集团 Verlag 出版的大量儿童书籍。活动描述这个想法是为了在技术的帮助下提高阅读的乐趣。Soundbook 应用程序创建了一个围绕你大声朗读给孩子的故事的音频氛围。通过语音识别软件，从音频数据库中实时产生适当的声音，从而创造了阅读乐趣的新维度。

声音书应用程序

案例简介：Strategy The strategy was to take reading to the next level – but without spoiling what is great about reading, which is the social aspect of sitting together and enjoying those precious family moments. Synopsis Selling books in the digital age has become harder and harder. The Swiss NordSüd Verlag, known for its popular children’s books, was trying to find a way to make reading attractive for consumers again. Execution The launch of the app was synchronised with the launch of a new children’s book. Via newsletter, in-store ads and social-media ads, the target group was teased with the Soundbook app. The app itself was given away for free in order to guarantee fast distribution. Outcome The Soundbook app boosted book sales. The first book applying Soundbook went directly to number 1 and was sold out within six weeks in Switzerland (14.000 copies sold). The second edition also went straight to number 1 within the child and youth book segment (12.000 copies sold). The book reached No. 3 in the overall annual ranking and is the only children book appearing in the annual Top 10. 92% of those who have downloaded the app use it while reading aloud. The Soundbook App itself became No. 1 in the App Stores (child and youth segment). It has reached a 5 star consumer feedback and countless positive reviews. Soundbook itself will now be applied for a vast series of children’s books published by NordSüd Verlag. CampaignDescription The idea was to enhance the pleasure of reading with the help of technology. The Soundbook app creates an audio atmosphere surrounding the story you read out aloud to your children. Via voice recognition software, appropriate sounds from an audio databank are produced in real time, thus creating a new dimension of reading pleasure.