HelloFresh has launched the first of three commercials in a new national TV campaign that puts real HelloFresh customers at its center. Through showcasing authentic, HelloFresh users, viewers can see themselves in these families, speaking to everyday home cooks, not chefs. They all want to cook delicious food, but need the simple recipes and fresh ingredients to inspire them. HelloFresh knows and shows them that they can have fun in the kitchen.The campaign, created in partnership with Pure Growth Consulting, a NYC-based independent media/marketing, creative and innovation company, focuses on how these customers’ lives have been enriched by cooking with HelloFresh – whether its building family, creating memories or helping people through tough times. The roll-out of the new creative campaign supports HelloFresh’s accelerated growth trajectory as it continues to attract new customers in high volume and build brand loyalty.CreditsHelloFresh:Matt Fitzgerald, VP of MarketingJenni Friedman, Director of Brand and CreativeDavid Webb, Director, Growth – Media StrategyClementine Berlioz-Artaud, Senior Manager Social MediaPure Growth Consulting:Chris Clarke, Director, CCO and Co-FounderDani Simpson, President and Co-FounderKristina Lock, Group Account DirectorAndria Castellano, Executive Producer