“Made for Real Growth”, is the new brand platform for the #1 paediatrician recommended vitamin brand for kids - Flintstones™ Vitamins. Does kale come from a hot dog? Is your mom older than a dinosaur? According to these kids the answer is yes and that's the PERFECT answer. In parenting, not everything goes according to plan. And that’s totally ok! It is the experience of living through the messy (often funny) moments as a family that helps kids and parents grow together. “Made For Real Growth” emphasises the brand’s commitment to supporting families in their journey of growing together and encourages parents that their style of parenting is more than good enough. Kicking things off for back-to-school season is The “Perfect” Script; a series of social films featuring real kids from our creator network reading - and stumbling over - the so-called “perfect” script. Keep an eye out as the progressive platform unfolds in the weeks and months to come. Bayer partnered with AnalogFolk to develop and execute the core concept, strategy, creative platform and overall design for Flintstones Vitamins new brand platform. Untold Fable contributed production insights and led end-to-end asset creation.