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案例简介:
案例简介:The key point to highlight was the fact that women whose breast cancer is detected at an early stage have a 93 percent or higher survival rate. So we wanted to urge women to get them self tested. Creative Approach: Wearing masks have been often jokingly compared to being a necessity today as undergarments. So when we were given the task of coming up with a campaign for Breast Cancer Awareness Month, we took the joke and molded into a serious conversation to grab the necessary attention. Content Approach: Early detection was the key point to be highlighted. The New Normal asks everyone to wear masks but to catch the attention we asked women to unmask breast cancer by opting for regular testing. This play of words fit perfectly with the scenario at hand and the creative approach.
Unmask Breast Cancer
案例简介:
Unmask Breast Cancer
案例简介:The key point to highlight was the fact that women whose breast cancer is detected at an early stage have a 93 percent or higher survival rate. So we wanted to urge women to get them self tested. Creative Approach: Wearing masks have been often jokingly compared to being a necessity today as undergarments. So when we were given the task of coming up with a campaign for Breast Cancer Awareness Month, we took the joke and molded into a serious conversation to grab the necessary attention. Content Approach: Early detection was the key point to be highlighted. The New Normal asks everyone to wear masks but to catch the attention we asked women to unmask breast cancer by opting for regular testing. This play of words fit perfectly with the scenario at hand and the creative approach.
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Unmask Breast Cancer
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基本信息
- 广告品牌: Breast Cancer Awareness/Mammogram Scan
- 发布日期: 2020-10
- 行业领域: 个人护理 , 日用品/母婴
- 媒体类别: 海报/平面
- 广告语言: 阿拉伯语
- 媒介平台: 网络
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Unmask Breast Cancer now.
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