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祝贺印度
案例简介：目标: 为迪拜一家受欢迎的南印度餐厅 Aappa Kadai 赢得关注，该餐厅以其热气腾腾的传统美味 'aappam' 和 Chettinad 菜肴而闻名。 想法/执行: 'aappam' 是一种由米粉制成的传统南印度美食，其标志性的圆形圆形商标像 dosa，蓬松且多孔，用作印度咖喱的面包,主要是炖鸡肉和蔬菜。“Aappa kadai” 以这道菜而闻名。 我们设想了与这个神奇的 aappam 和 “月亮” 的战术联系，它与全世界印第安人非常珍惜的时刻 -- 钱德拉亚安 2 号的发射 -- 紧密相连,印度先进的太空奇迹登月。 结果: 总到达: 348，印象: 444，喜欢: 32%。
祝贺印度
案例简介：Objective: Gain traction for Aappa Kadai, a popular south Indian restaurant in Dubai renowned for its steaming traditional and tasty 'aappam's' and Chettinad cuisine. Idea/Execution: 'Aappam' is a traditional South Indian delicacy made of rice flour, with its iconic round circular trademark like a dosa, fluffy and porous, which is used as a bread for Indian curries, mostly with chicken and vegetable stew. 'Aappa Kadai' is known for this signature dish. We envisioned a tactical connection with this magical aappam and that of the 'moon' which it closely resembles to connect with a much cherished moment for Indians worldwide - the launch of Chandrayaan 2, India's advanced space wonder to the moon. Results: Total reach: 348, Impressions: 444, Likes: 32%.
Congratulations India
案例简介：目标: 为迪拜一家受欢迎的南印度餐厅 Aappa Kadai 赢得关注，该餐厅以其热气腾腾的传统美味 'aappam' 和 Chettinad 菜肴而闻名。 想法/执行: 'aappam' 是一种由米粉制成的传统南印度美食，其标志性的圆形圆形商标像 dosa，蓬松且多孔，用作印度咖喱的面包,主要是炖鸡肉和蔬菜。“Aappa kadai” 以这道菜而闻名。 我们设想了与这个神奇的 aappam 和 “月亮” 的战术联系，它与全世界印第安人非常珍惜的时刻 -- 钱德拉亚安 2 号的发射 -- 紧密相连,印度先进的太空奇迹登月。 结果: 总到达: 348，印象: 444，喜欢: 32%。
Congratulations India
案例简介：Objective: Gain traction for Aappa Kadai, a popular south Indian restaurant in Dubai renowned for its steaming traditional and tasty 'aappam's' and Chettinad cuisine. Idea/Execution: 'Aappam' is a traditional South Indian delicacy made of rice flour, with its iconic round circular trademark like a dosa, fluffy and porous, which is used as a bread for Indian curries, mostly with chicken and vegetable stew. 'Aappa Kadai' is known for this signature dish. We envisioned a tactical connection with this magical aappam and that of the 'moon' which it closely resembles to connect with a much cherished moment for Indians worldwide - the launch of Chandrayaan 2, India's advanced space wonder to the moon. Results: Total reach: 348, Impressions: 444, Likes: 32%.
祝贺印度
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Congratulations India
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Headline: Congratulations India! Copy: Aappa Kadai is over the moon on the occasion of the Chandrayaan 2 launch. We salute you!
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