Uncounted since 1932|短视频,海报/平面|广告营销案例【ADGuider广告指南】

未计1932年

案例简介：2018是大饥荒85周年。这是苏联政府为摧毁乌克兰民族而制造的人为饥荒。由于苏联禁止计算死亡人数，受害者的确切人数未知。但是，我们谈论的是700万人。现在只有几十个活着的幸存者。他们最大的恐惧是，他们离开后，对大饥荒的记忆将永远消失。但是世界对过去的可怕悲剧不感兴趣。这些事件是如此可怕，以至于人们不想去想它们。乌克兰领导学院的使命是在国际舞台上推广乌克兰。为了提醒全世界注意乌克兰国家的可怕悲剧，我们选择了全球任何地方唯一能理解的语言。饥饿的语言。乌克兰著名厨师Iurii Kovryzhenko根据Holodomor幸存者的回忆，创造了三餐: 用松果制成的汤，用地面草制成的面包和用树皮制成的煎饼。一天，乌克兰领导学院的学生在欧洲政治首都布鲁塞尔的欧洲议会前开设了一家弹出式餐厅。我们称它为 “自1932年以来不可计数”，以纪念仍然无助的大饥荒的所有受害者。匿名。未计。由英国Gres Todorchuk为乌克兰领导学院创建的体验广告，类别为: 公共利益，非政府组织。

未计1932年

案例简介：2018 is the 85th anniversary of the Holodomor. It was the artificial famine created by the USSR government to destroy the Ukrainian nation. The exact number of the victims is unknown, as the Soviet Union forbade counting the deaths. However, we are talking about 7 million people in the very least. There are only a few dozen living survivors now. Their biggest fear is that after they are gone, the memory of the Holodomor will be lost forever. But the world isn’t interested in the terrible tragedy of the past. These events are so frightening that people don’t want to think about them. The Ukrainian Leadership Academy has a mission of promotion of Ukraine in the international arena. To remind the entire world about the terrible tragedy of the Ukrainian nation, we chose the only language understood anywhere on the globe. The language of hunger. Based on the memories of the Holodomor survivors, a famous Ukrainian chef Iurii Kovryzhenko created three meals: soup made of pine cones, bread made of ground grass, and pancakes made of tree bark. For one day, students of the Ukrainian Leadership Academy opened a pop-up restaurant in Brussels, in the political capital of Europe, in front of the European Parliament. We called it “Uncounted Since 1932”, in the memory of all the victims of the Holodomor who remained helpless. Anonymous. Uncounted. Experiential advertisement created by Gres Todorchuk, United Kingdom for Ukrainian Leadership Academy, within the category: Public Interest, NGO.