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乌克兰第一个互动Ecotrail
案例简介：根据全球趋势，全世界每4个成年人中就有1个没有身体活动，世界上超过80% 的青少年人口也没有达到每天的身体活动率。乌克兰也不例外。Intertop是乌克兰排名第一的零售商，生产步行鞋。因此，该品牌的使命之一是发展步行文化和积极的生活方式。我们在乌克兰开设了第一个城市互动Ecotrail，由乌克兰生态和自然资源部正式支持。它2.7千米在Holosiivskyi公园散步-乌克兰唯一位于大城市地区的公园。沿途有39个互动看台，以不寻常的方式告知公园的动植物。为了吸引更多的人步行，我们与基辅市政府和旅游部门合作，因此Intertop Ecotrail将被添加到基辅的官方城市导航中。由乌克兰Gres Todorchuk为Intertop创建的体验式广告，类别包括: 教育，酒店，旅游，公共利益，非政府组织，零售服务。
乌克兰第一个互动Ecotrail
案例简介：According to the worldwide tendency 1 out of 4 adults worldwide is not physically active, and more than 80% of the world's adolescent population also doesn’t reach the daily rate of physical activity. And Ukraine is no exception. Intertop is the #1 retailer in Ukraine that creates shoes for walking. Therefore, one of the brand's missions is to develop a culture of walking and an active lifestyle. We opened the first in Ukraine urban interactive Ecotrail, officially supported by the Ministry of Ecology and Natural Resources of Ukraine. It is 2.7 km of walking in Holosiivskyi Park - the only park in Ukraine located in the megacity area. There are 39 interactive stands along the route that inform about flora and fauna of the Park in an unusual way. To attract more people into walking, we collaborated with the Kyiv City State Administration and the Tourism Department, so the Intertop Ecotrail will be added to Kyiv's official city navigation. Experiential advertisement created by Gres Todorchuk, Ukraine for Intertop, within the categories: Education, Hospitality, Tourism, Public Interest, NGO, Retail Services.
The first interactive Ecotrail in Ukraine
案例简介：根据全球趋势，全世界每4个成年人中就有1个没有身体活动，世界上超过80% 的青少年人口也没有达到每天的身体活动率。乌克兰也不例外。Intertop是乌克兰排名第一的零售商，生产步行鞋。因此，该品牌的使命之一是发展步行文化和积极的生活方式。我们在乌克兰开设了第一个城市互动Ecotrail，由乌克兰生态和自然资源部正式支持。它2.7千米在Holosiivskyi公园散步-乌克兰唯一位于大城市地区的公园。沿途有39个互动看台，以不寻常的方式告知公园的动植物。为了吸引更多的人步行，我们与基辅市政府和旅游部门合作，因此Intertop Ecotrail将被添加到基辅的官方城市导航中。由乌克兰Gres Todorchuk为Intertop创建的体验式广告，类别包括: 教育，酒店，旅游，公共利益，非政府组织，零售服务。
The first interactive Ecotrail in Ukraine
案例简介：According to the worldwide tendency 1 out of 4 adults worldwide is not physically active, and more than 80% of the world's adolescent population also doesn’t reach the daily rate of physical activity. And Ukraine is no exception. Intertop is the #1 retailer in Ukraine that creates shoes for walking. Therefore, one of the brand's missions is to develop a culture of walking and an active lifestyle. We opened the first in Ukraine urban interactive Ecotrail, officially supported by the Ministry of Ecology and Natural Resources of Ukraine. It is 2.7 km of walking in Holosiivskyi Park - the only park in Ukraine located in the megacity area. There are 39 interactive stands along the route that inform about flora and fauna of the Park in an unusual way. To attract more people into walking, we collaborated with the Kyiv City State Administration and the Tourism Department, so the Intertop Ecotrail will be added to Kyiv's official city navigation. Experiential advertisement created by Gres Todorchuk, Ukraine for Intertop, within the categories: Education, Hospitality, Tourism, Public Interest, NGO, Retail Services.
乌克兰第一个互动Ecotrail
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The first interactive Ecotrail in Ukraine
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基本信息
- 广告品牌： Intertop
- 发布日期： 2019-05
- 行业领域： 互联网服务 , 生活服务 , 公益慈善 , 公共事业 , 旅游/酒店 , 商场超市
- 媒体类别： 短视频 , 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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