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双月
案例简介：在2月的第一周，迪拜是一个天文奇迹的舞台，夜空中出现了两个神秘的 “岩石状” 形状，并席卷了互联网，导致一些社交媒体用户对世界末日产生了幻想。数百人受到影响，并开始在互联网上分享照片，视频和对此的猜测，媒体也迅速效仿。这种现象被 “双月” 欺骗了，辩论持续了数小时和数天。几天前，这个谜团揭开了面纱。迪拜天空中的两个卫星是火卫一和火卫二-火星的卫星。而它们是利用一种新的天图投影技术，利用两台70米长的巨型起重机和一个独特的40米长的全息屏幕，秘密地投影在天空中，使卫星在天空中真实地出现，并从远距离令人难以置信地可见。这个想法是政府主导的病毒倡议的一部分，该倡议基于一个简单的前提; 如果我们能让每个人都看到希望探测器在5亿英里外看到的是什么？该计划的创建是为了提高人们对阿联酋抵达火星的认识并引起人们的兴奋。阿拉伯联合酋长国MullenLowe集团为阿联酋政府媒体办公室创建的体验广告，类别为: 公共利益，非政府组织。
双月
案例简介：During the first week of February, Dubai was the stage for an astronomical marvel when two mysterious 'rock-like' shapes appeared in the night sky and took the internet by storm, causing a few social media users to have delusions of an apocalypse. Hundreds were impacted and started sharing photos, videos, and speculations about it on the internet and the media quickly followed suit. The phenomenon was duped the "Double Moon" and the debate stretched over hours and days. Few days ago, the mystery was unveiled. The two moons in Dubai's sky were Phobos and Deimos - Mars's moons. And they were secretly projected in the sky using a new sky mapping projection technology, which used two giant 70-meter cranes and a unique 40-meter holo screen to make the moons appear realistically in the sky and incredibly visible from long distances. The idea is part of a government-led viral initiative created based on a simple premise; what if we could make everyone see what Hope Probe is seeing 500 million miles away? The initiative was created to drive awareness and create excitement around the UAE’s arrival in Mars. Experiential advertisement created by MullenLowe Group, United Arab Emirates for The UAE Government Media Office, within the category: Public Interest, NGO.
Double Moon
案例简介：在2月的第一周，迪拜是一个天文奇迹的舞台，夜空中出现了两个神秘的 “岩石状” 形状，并席卷了互联网，导致一些社交媒体用户对世界末日产生了幻想。数百人受到影响，并开始在互联网上分享照片，视频和对此的猜测，媒体也迅速效仿。这种现象被 “双月” 欺骗了，辩论持续了数小时和数天。几天前，这个谜团揭开了面纱。迪拜天空中的两个卫星是火卫一和火卫二-火星的卫星。而它们是利用一种新的天图投影技术，利用两台70米长的巨型起重机和一个独特的40米长的全息屏幕，秘密地投影在天空中，使卫星在天空中真实地出现，并从远距离令人难以置信地可见。这个想法是政府主导的病毒倡议的一部分，该倡议基于一个简单的前提; 如果我们能让每个人都看到希望探测器在5亿英里外看到的是什么？该计划的创建是为了提高人们对阿联酋抵达火星的认识并引起人们的兴奋。阿拉伯联合酋长国MullenLowe集团为阿联酋政府媒体办公室创建的体验广告，类别为: 公共利益，非政府组织。
Double Moon
案例简介：During the first week of February, Dubai was the stage for an astronomical marvel when two mysterious 'rock-like' shapes appeared in the night sky and took the internet by storm, causing a few social media users to have delusions of an apocalypse. Hundreds were impacted and started sharing photos, videos, and speculations about it on the internet and the media quickly followed suit. The phenomenon was duped the "Double Moon" and the debate stretched over hours and days. Few days ago, the mystery was unveiled. The two moons in Dubai's sky were Phobos and Deimos - Mars's moons. And they were secretly projected in the sky using a new sky mapping projection technology, which used two giant 70-meter cranes and a unique 40-meter holo screen to make the moons appear realistically in the sky and incredibly visible from long distances. The idea is part of a government-led viral initiative created based on a simple premise; what if we could make everyone see what Hope Probe is seeing 500 million miles away? The initiative was created to drive awareness and create excitement around the UAE’s arrival in Mars. Experiential advertisement created by MullenLowe Group, United Arab Emirates for The UAE Government Media Office, within the category: Public Interest, NGO.
双月
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Double Moon
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基本信息
- 广告品牌： The UAE Government Media Office
- 发布日期： 2021-02
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 短视频 , 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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