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火星墨水
案例简介：2月9日飞往迪拜有点像到达火星。当天，阿联酋火星任务的希望探测器进入红色星球周围的轨道，提供了火星大气层的第一张完整图片，最终完成了多年的研究和准备，并为阿拉伯世界和人类实现了历史性的里程碑。为了纪念 “希望” 号探测器抵达火星，阿联酋政府媒体办公室和迪拜机场制作了一枚用 “火星墨水” 制成的限量版邮票。这种特别创造的墨水是由在阿联酋山区发现的火山玄武岩岩石制成的，与火星表面存在的高度相似。从2月9日开始在所有迪拜机场通过移民的旅客将收到独特的红墨水邮票，欢迎他们难忘地提醒阿拉伯人在时间和空间上的新时代，以及一个特别的信息: 您已经抵达阿联酋。阿联酋航空将于2021年2月9日抵达火星。作为国家雄心壮志和 “不可能” 的指导原则的象征，邮票的液体墨水是由玄武岩制成的，这些玄武岩是在专家和宝石学家对阿联酋富查伊拉山脉和沙迦姆莱哈沙漠的一次特殊任务中收集的。这些岩石被压碎成细糊状，在阳光下干燥，然后与化学物质混合，形成代表红色星球的三种不同颜色。玄武岩的历史可以追溯到数千万年，使阿联酋的山脉具有独特的崎rug外观。由TBWA，阿拉伯联合酋长国为阿联酋政府媒体办公室创建的体验式广告，类别: 公共利益，非政府组织。
火星墨水
案例简介：Flying in to Dubai on 9 February was a little like arriving on Mars. On that day, the Emirates Mars Mission’s Hope Probe entered into orbit around the Red Planet to provide the first complete picture of the Martian atmosphere, culminating years of research and preparation and achieving a historic milestone for the Arab world and humanity. To commemorate the arrival of the Hope Probe to Mars, The UAE Government Media Office and Dubai Airports produced a limited-edition stamp made with ‘Martian Ink’. This specially created ink is made from volcanic basalt rocks that are found in the UAE’s mountains and highly resemble those present on the surface of Mars. Travelers passing through immigration at all Dubai airports starting 9 February will receive the distinctive red ink stamp which welcomes them with a memorable reminder of this new era for Arabs in time and space and a special message: You've arrived in the Emirates. The Emirates is arriving at Mars on 09.02.2021. An emblem of the country’s ambition and guiding principle that “Impossible is Possible”, the stamp’s liquid ink was created from basalt rocks, collected during a special mission to the UAE’s Fujairah Mountains and Sharjah’s Mleiha Desert by experts and gemologists. The rocks were crushed into a fine paste and dried in the sun and then mixed with chemicals to create three separate colours that represent the Red Planet. Basalt rocks date back tens of millions of years and give the UAE’s mountain ranges their distinct rugged look. Experiential advertisement created by TBWA, United Arab Emirates for The UAE Government Media Office, within the category: Public Interest, NGO.
Martian ink
案例简介：2月9日飞往迪拜有点像到达火星。当天，阿联酋火星任务的希望探测器进入红色星球周围的轨道，提供了火星大气层的第一张完整图片，最终完成了多年的研究和准备，并为阿拉伯世界和人类实现了历史性的里程碑。为了纪念 “希望” 号探测器抵达火星，阿联酋政府媒体办公室和迪拜机场制作了一枚用 “火星墨水” 制成的限量版邮票。这种特别创造的墨水是由在阿联酋山区发现的火山玄武岩岩石制成的，与火星表面存在的高度相似。从2月9日开始在所有迪拜机场通过移民的旅客将收到独特的红墨水邮票，欢迎他们难忘地提醒阿拉伯人在时间和空间上的新时代，以及一个特别的信息: 您已经抵达阿联酋。阿联酋航空将于2021年2月9日抵达火星。作为国家雄心壮志和 “不可能” 的指导原则的象征，邮票的液体墨水是由玄武岩制成的，这些玄武岩是在专家和宝石学家对阿联酋富查伊拉山脉和沙迦姆莱哈沙漠的一次特殊任务中收集的。这些岩石被压碎成细糊状，在阳光下干燥，然后与化学物质混合，形成代表红色星球的三种不同颜色。玄武岩的历史可以追溯到数千万年，使阿联酋的山脉具有独特的崎rug外观。由TBWA，阿拉伯联合酋长国为阿联酋政府媒体办公室创建的体验式广告，类别: 公共利益，非政府组织。
Martian ink
案例简介：Flying in to Dubai on 9 February was a little like arriving on Mars. On that day, the Emirates Mars Mission’s Hope Probe entered into orbit around the Red Planet to provide the first complete picture of the Martian atmosphere, culminating years of research and preparation and achieving a historic milestone for the Arab world and humanity. To commemorate the arrival of the Hope Probe to Mars, The UAE Government Media Office and Dubai Airports produced a limited-edition stamp made with ‘Martian Ink’. This specially created ink is made from volcanic basalt rocks that are found in the UAE’s mountains and highly resemble those present on the surface of Mars. Travelers passing through immigration at all Dubai airports starting 9 February will receive the distinctive red ink stamp which welcomes them with a memorable reminder of this new era for Arabs in time and space and a special message: You've arrived in the Emirates. The Emirates is arriving at Mars on 09.02.2021. An emblem of the country’s ambition and guiding principle that “Impossible is Possible”, the stamp’s liquid ink was created from basalt rocks, collected during a special mission to the UAE’s Fujairah Mountains and Sharjah’s Mleiha Desert by experts and gemologists. The rocks were crushed into a fine paste and dried in the sun and then mixed with chemicals to create three separate colours that represent the Red Planet. Basalt rocks date back tens of millions of years and give the UAE’s mountain ranges their distinct rugged look. Experiential advertisement created by TBWA, United Arab Emirates for The UAE Government Media Office, within the category: Public Interest, NGO.
火星墨水
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Martian ink
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基本信息
- 广告品牌： The UAE Government Media Office
- 发布日期： 2021-02
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 短视频 , 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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