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声音的历史
案例简介：条目摘要 电影揭幕了吗？夏季主题演讲期间的音乐 -- 苹果最具奉献精神的员工、最狂热的粉丝和世界顶级记者的聚会。该主题在网上有数百万人观看，超过了格莱美奖、金球奖和 NBA 总决赛的收视率。首次发行后，电影的电影、电视和数字预播版本在全球播出。 媒体战略 在洛杉矶短暂的四天内拍摄，对历史细节的痴迷被采用，确保每个场景都尽可能真实。布景设计和衣柜被仔细检查，直到每一个细微差别 (铸件、服装、头发、汽车、照明、框架) 都在历史上准确无误。周期正确的电影摄影 -- 简单、故意的镜头演变成复杂、现代的运动 -- 确保每个场景都感觉像是从我们的记忆中提取出来的。世纪之交的场景是用历史相机在胶片上拍摄的，以确保绝对的真实性。经过细致的研究，每十年的调色板和胶片颗粒都被应用到镜头中，忠实地复制每个时代的感觉。 简要解释 每一个伟大的创新都激励着下一个。127 年的声音导致了苹果倾听的下一个大飞跃:？音乐。为了说明我们已经走了多远，并为革命性的流媒体服务即将带给我们的惊喜，我们记录了录制声音的演变。从爱迪生的留声机的第一个划痕，到数字革命，音乐的每一个伟大进步都被生动地赋予了生命。但是随着留声机变成唱机，8 音轨变成 cd，我们不仅仅是看到了设备的目录，而是这些设备对人们的影响。青年、性和民权运动在每一帧中展开，将这部电影转化为远远超过历史课的东西。这部电影证明了音乐的巨大进步是技术和文化的革命。
声音的历史
案例简介：Entry Summary The film unveiled ?Music during the summer Keynote – a gathering of Apple’s most devote employees, most fervent fans and the world’s top journalists. Streamed online to millions, the Keynote surpassed the Grammys, Golden Globes, and NBA finals in viewership. After the initial launch, cinema, TV, and digital pre-roll versions of the film aired worldwide. Media Strategy Shot in four brief days in Los Angeles, an obsessive attention to historical detail was employed, ensuring each scene felt as authentic as possible. Set design and wardrobe were scrutinized until every nuance (casting, clothing, hair, automobiles, lighting, framing) was historically accurate. Period-correct cinematography – simple, deliberate shots evolving into complicated, modern movement – ensured each scene felt as if pulled from our memories. Turn-of-the-century scenes were shot on film stock using historical cameras to ensure absolute authenticity. And, after meticulous study, color palettes and film grains from every decade were applied to footage, faithfully replicating the feeling of each era. Brief Explanation Every great innovation inspires the next. 127 years of sound led to Apple’s next great leap in listening: ?Music. To illustrate just how far we’ve come and build excitement for where the revolutionary streaming service was about to take us, we chronicled the evolution of recorded sound. From the first scratches into Edison’s phonograph, to the digital revolution, every great advancement in music was brought to life in vivid detail. But as phonograph turned into record player and 8-track into cd, we weren’t simply witnessing a catalog of devices, but the effect those devices had on people. Youth, sexual, and Civil Rights movements played out in each frame, transforming the film into something far greater than a mere history lesson.The film proved that great advancements in music are both technical and cultural revolutions.
History of Sound
案例简介：条目摘要 电影揭幕了吗？夏季主题演讲期间的音乐 -- 苹果最具奉献精神的员工、最狂热的粉丝和世界顶级记者的聚会。该主题在网上有数百万人观看，超过了格莱美奖、金球奖和 NBA 总决赛的收视率。首次发行后，电影的电影、电视和数字预播版本在全球播出。 媒体战略 在洛杉矶短暂的四天内拍摄，对历史细节的痴迷被采用，确保每个场景都尽可能真实。布景设计和衣柜被仔细检查，直到每一个细微差别 (铸件、服装、头发、汽车、照明、框架) 都在历史上准确无误。周期正确的电影摄影 -- 简单、故意的镜头演变成复杂、现代的运动 -- 确保每个场景都感觉像是从我们的记忆中提取出来的。世纪之交的场景是用历史相机在胶片上拍摄的，以确保绝对的真实性。经过细致的研究，每十年的调色板和胶片颗粒都被应用到镜头中，忠实地复制每个时代的感觉。 简要解释 每一个伟大的创新都激励着下一个。127 年的声音导致了苹果倾听的下一个大飞跃:？音乐。为了说明我们已经走了多远，并为革命性的流媒体服务即将带给我们的惊喜，我们记录了录制声音的演变。从爱迪生的留声机的第一个划痕，到数字革命，音乐的每一个伟大进步都被生动地赋予了生命。但是随着留声机变成唱机，8 音轨变成 cd，我们不仅仅是看到了设备的目录，而是这些设备对人们的影响。青年、性和民权运动在每一帧中展开，将这部电影转化为远远超过历史课的东西。这部电影证明了音乐的巨大进步是技术和文化的革命。
History of Sound
案例简介：Entry Summary The film unveiled ?Music during the summer Keynote – a gathering of Apple’s most devote employees, most fervent fans and the world’s top journalists. Streamed online to millions, the Keynote surpassed the Grammys, Golden Globes, and NBA finals in viewership. After the initial launch, cinema, TV, and digital pre-roll versions of the film aired worldwide. Media Strategy Shot in four brief days in Los Angeles, an obsessive attention to historical detail was employed, ensuring each scene felt as authentic as possible. Set design and wardrobe were scrutinized until every nuance (casting, clothing, hair, automobiles, lighting, framing) was historically accurate. Period-correct cinematography – simple, deliberate shots evolving into complicated, modern movement – ensured each scene felt as if pulled from our memories. Turn-of-the-century scenes were shot on film stock using historical cameras to ensure absolute authenticity. And, after meticulous study, color palettes and film grains from every decade were applied to footage, faithfully replicating the feeling of each era. Brief Explanation Every great innovation inspires the next. 127 years of sound led to Apple’s next great leap in listening: ?Music. To illustrate just how far we’ve come and build excitement for where the revolutionary streaming service was about to take us, we chronicled the evolution of recorded sound. From the first scratches into Edison’s phonograph, to the digital revolution, every great advancement in music was brought to life in vivid detail. But as phonograph turned into record player and 8-track into cd, we weren’t simply witnessing a catalog of devices, but the effect those devices had on people. Youth, sexual, and Civil Rights movements played out in each frame, transforming the film into something far greater than a mere history lesson.The film proved that great advancements in music are both technical and cultural revolutions.
声音的历史
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History of Sound
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