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男孩们 “游泳”
案例简介：简要解释 债券的简报很简单，让男人再次谈论他们的内衣。事实证明，男人并没有真正考虑他们的内衣，正因为如此，他们从来没有真正购买新的运动员，直到事情有点失控。邦德想再次把内衣放在男人的雷达上，但是知道历史上和他们谈论他们的 smalls 的产品优势并不真正有效。所以在这次竞选中，我们认为我们会谈论一些他们更喜欢的东西: 他们的球。我们创建了三个在线运行的位置，其中两个睾丸每天在楼下互相谈论遇到的问题。每个视频都解决了 “男孩” 在一对邦德著名的舒适内衣中实现梦想的问题。 英文剧本 我们打开我们的两个男孩坐在椭圆形的椅子上。他们看起来有点冷。罗伯特: 这里冷吗？丹尼斯: 冷吗？我以为只有我？ 罗伯特: 弗莱德 · 布雷泽丹尼斯: 是的，好像真的很冷。罗伯特: 等等，我只是…… 大脑我们有一些气候问题，只是确保一切正常。大脑: 大脑在这里我们要去游泳罗伯特: 不不,你知道我们去游泳会发生什么吗？然后男孩们突然从屏幕上升到屋顶。冻结。我们切到那些剧烈振动的男孩。罗伯特: 那是什么？ 丹尼斯: 那不是他的手机，是吗？ 罗伯特: 哦，拜托，他把它关得那么近了。丹尼斯: 那真的很糟糕，不是吗？他们没有做过研究吗？ 罗伯特: 这不是决定性的，但…… brain 你能不能给我们做一个味道，把手机放在上面的口袋里或者后面的口袋里。使用一些常识。我们再次向我们的男孩望去。丹尼斯: 他不会穿那些内衣的，是吗？丹尼斯: 你不会穿那些内衣的，是吗？有点老了，但他们会耍花招丹尼斯: 不，不。他们聚在一起，会碰到我们的脸。他们都有洞。罗伯特: 他们都有点老了。丹尼斯: 你看不见洞吗？这些是我最喜欢的。丹尼斯: 他太吝啬了。丹尼斯突然变得更低了。丹尼斯掉进了一个我们需要中止任务的洞。我们有奇点。我重复一遍，我们有奇点。丹尼斯。丹尼斯! 我们回到我们的男孩在椅子上睡着了，超级舒服。我们拿出并展示我们的男孩实际上是一对睾丸，生活在一对非常舒适的邦德内衣里。超级: 债券。非常舒适的内衣。
男孩们 “游泳”
案例简介：Brief Explanation The brief from Bonds was simple, get men talking about their undies again. It turns out that men don’t really think much about their undies and because of this they never really buy new jocks until things have got a little out of control. Bonds wanted to put undies on men’s radars again but knew historically talking to them about the product benefits of their smalls doesn’t really work. So for this campaign we thought we would talk about something that they’re a little more attached to: Their Balls. We created three spots that ran online that featured two testicles talking to each other about the problems they encounter downstairs on a daily basis. Each video resolved with “The Boys” living the dream in a pair of Bond’s famous comfy undies. Script In English We open on our two Boys sitting in oval shaped chairs. They look a little cold.Robert: Is it getting cold in here?Dennis: Is it chilly? I thought it was just me?Robert: Freezey BreezeyDennis: Yeah like really cold.Robert: Hang on I’ll just….Brain we’re having a few climate issues, just making sure everything is ok.The Brain: Brain here we’re going for swimRobert: No no, do you even know what happens when we go for a swim?The boys then suddenly elevate out of screen to the roof. Freezing.We cut to our boys who are violently vibrating.Robert: What’s that?Dennis: That’s not his mobile phone is it?Robert: Oh come on has he put it that close.Dennis: That’s really bad isn’t it? Haven’t they done studies about that?Robert: It’s not conclusive but….Brain could you do us a flavour and place that mobile phone in the top pocket or back pocket please….use some common sense.We cut to our boys again looking out. Robert nudges Dennis.Dennis: He’s not going to wear those undies is he?Dennis: Brain you’re not going to wear those undies are you?Brain: These undies are fine. A little old but they do the trickDennis: No, no. They bunch up, they get in our face. They’ve got holes all through them.’Robert: They’re more than a little old.Dennis: Can’t you see the holes.Brain: This is the brain. These are my favourites.Dennis: He’s so stingy.Suddenly Dennis drops lower.Robert: Brain we have an incident. Dennis has fallen through a hole we need to abort mission. We have singularity. I repeat we have singularity. DENNIS. DENNIS!We cut back to our boys asleep in their chairs, super comfortable.We pull out and reveal that our boys actually are a pair of testicles living inside a pair of very comfortable Bonds undies.Super: Bonds. Very comfy undies.
The Boys 'swim'
案例简介：简要解释 债券的简报很简单，让男人再次谈论他们的内衣。事实证明，男人并没有真正考虑他们的内衣，正因为如此，他们从来没有真正购买新的运动员，直到事情有点失控。邦德想再次把内衣放在男人的雷达上，但是知道历史上和他们谈论他们的 smalls 的产品优势并不真正有效。所以在这次竞选中，我们认为我们会谈论一些他们更喜欢的东西: 他们的球。我们创建了三个在线运行的位置，其中两个睾丸每天在楼下互相谈论遇到的问题。每个视频都解决了 “男孩” 在一对邦德著名的舒适内衣中实现梦想的问题。 英文剧本 我们打开我们的两个男孩坐在椭圆形的椅子上。他们看起来有点冷。罗伯特: 这里冷吗？丹尼斯: 冷吗？我以为只有我？ 罗伯特: 弗莱德 · 布雷泽丹尼斯: 是的，好像真的很冷。罗伯特: 等等，我只是…… 大脑我们有一些气候问题，只是确保一切正常。大脑: 大脑在这里我们要去游泳罗伯特: 不不,你知道我们去游泳会发生什么吗？然后男孩们突然从屏幕上升到屋顶。冻结。我们切到那些剧烈振动的男孩。罗伯特: 那是什么？ 丹尼斯: 那不是他的手机，是吗？ 罗伯特: 哦，拜托，他把它关得那么近了。丹尼斯: 那真的很糟糕，不是吗？他们没有做过研究吗？ 罗伯特: 这不是决定性的，但…… brain 你能不能给我们做一个味道，把手机放在上面的口袋里或者后面的口袋里。使用一些常识。我们再次向我们的男孩望去。丹尼斯: 他不会穿那些内衣的，是吗？丹尼斯: 你不会穿那些内衣的，是吗？有点老了，但他们会耍花招丹尼斯: 不，不。他们聚在一起，会碰到我们的脸。他们都有洞。罗伯特: 他们都有点老了。丹尼斯: 你看不见洞吗？这些是我最喜欢的。丹尼斯: 他太吝啬了。丹尼斯突然变得更低了。丹尼斯掉进了一个我们需要中止任务的洞。我们有奇点。我重复一遍，我们有奇点。丹尼斯。丹尼斯! 我们回到我们的男孩在椅子上睡着了，超级舒服。我们拿出并展示我们的男孩实际上是一对睾丸，生活在一对非常舒适的邦德内衣里。超级: 债券。非常舒适的内衣。
The Boys 'swim'
案例简介：Brief Explanation The brief from Bonds was simple, get men talking about their undies again. It turns out that men don’t really think much about their undies and because of this they never really buy new jocks until things have got a little out of control. Bonds wanted to put undies on men’s radars again but knew historically talking to them about the product benefits of their smalls doesn’t really work. So for this campaign we thought we would talk about something that they’re a little more attached to: Their Balls. We created three spots that ran online that featured two testicles talking to each other about the problems they encounter downstairs on a daily basis. Each video resolved with “The Boys” living the dream in a pair of Bond’s famous comfy undies. Script In English We open on our two Boys sitting in oval shaped chairs. They look a little cold.Robert: Is it getting cold in here?Dennis: Is it chilly? I thought it was just me?Robert: Freezey BreezeyDennis: Yeah like really cold.Robert: Hang on I’ll just….Brain we’re having a few climate issues, just making sure everything is ok.The Brain: Brain here we’re going for swimRobert: No no, do you even know what happens when we go for a swim?The boys then suddenly elevate out of screen to the roof. Freezing.We cut to our boys who are violently vibrating.Robert: What’s that?Dennis: That’s not his mobile phone is it?Robert: Oh come on has he put it that close.Dennis: That’s really bad isn’t it? Haven’t they done studies about that?Robert: It’s not conclusive but….Brain could you do us a flavour and place that mobile phone in the top pocket or back pocket please….use some common sense.We cut to our boys again looking out. Robert nudges Dennis.Dennis: He’s not going to wear those undies is he?Dennis: Brain you’re not going to wear those undies are you?Brain: These undies are fine. A little old but they do the trickDennis: No, no. They bunch up, they get in our face. They’ve got holes all through them.’Robert: They’re more than a little old.Dennis: Can’t you see the holes.Brain: This is the brain. These are my favourites.Dennis: He’s so stingy.Suddenly Dennis drops lower.Robert: Brain we have an incident. Dennis has fallen through a hole we need to abort mission. We have singularity. I repeat we have singularity. DENNIS. DENNIS!We cut back to our boys asleep in their chairs, super comfortable.We pull out and reveal that our boys actually are a pair of testicles living inside a pair of very comfortable Bonds undies.Super: Bonds. Very comfy undies.
男孩们 “游泳”
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The Boys 'swim'
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基本信息
- 广告战役： #Pacific Brands Underwear Group Australia-影视-9cb19#
- 广告品牌： Pacific Brands Underwear Group Australia
- 发布日期： 2000
- 行业领域： 服装配饰 , 穿着/装扮
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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