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案例简介:
案例简介:
一对会对话的“小弟弟”,想要唤起男性对选择内裤的重视
案例简介:
一对会对话的“小弟弟”,想要唤起男性对选择内裤的重视
案例简介:
暂无简介
一对会对话的“小弟弟”,想要唤起男性对选择内裤的重视
暂无简介
基本信息
- 广告品牌: Pacific Brands underwear group Australia/ Bonds
- 发布日期: 2017-03
- 行业领域: 护肤品 , 穿着/装扮
- 媒体类别: 短视频 , 户外 , 海报/平面
- 广告语言: 汉语
- 媒介平台: 网络
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获得奖项:
- Design and Art Direction 2017 Yellow Pencil(Integrated & Collaborative | Integrated/Large Business (over 500 employees))
- Design and Art Direction 2017 Wood Pencil(Writing for Advertising | Writing for Film Advertising)
- Design and Art Direction 2017 Graphite Pencil(Film Advertising | TV Commercial Campaigns)
- The One Show 2017 Gold Pencil(Branded Entertainment Online)
- The One Show 2017 Bronze Pencil(Ambient Media (Indoor & Outdoor) | Dynamic Billboards or Transit)
- AWARD Awards 2017 Bronze(Digital | Social Media)
- AWARD Awards 2017 Gold(Branded Entertainment & Content |Entertainment - Online, Campaign/Series)
- AWARD Awards 2017 Silver(Integrated Campaign)
- AWARD Awards 2017 Gold(Film & Video | Television Commercial, Campaign. 30 Seconds)
- AWARD Awards 2017 Bronze(Direct Marketing | Integrated Solutions)
- AWARD Awards 2017 Silver(Poster & Outdoor | Interactive and/or Moving Outdoor, Individual)
- AWARD Awards 2017 Chairman's Choice(Chairman’s Choice)
- AWARD Awards 2017 Silver(Digital | Digital Campaign - Business to Consumer)
- AWARD Awards 2017 Silver(Direct Marketing | Direct Response Advertising, Campaign. Single Medium)
- Tangrams 2017 Gold(EFFECTIVENESS | Insights / Strategic Thinking)
- Tangrams 2017 Gold(DIGITAL STRATEGY | Video)
- Tangrams 2017 Shortlist(EFFECTIVENESS | Innovative Use of Media)
- Tangrams 2017 Gold(EFFECTIVENESS | Branded Content)
- Tangrams 2017 Gold(EFFECTIVENESS | Other Consumer Products including durable goods)
- Tangrams 2017 Gold(DIGITAL STRATEGY | Other Consumer Products including durable goods)
- Tangrams 2017 Gold(DIGITAL STRATEGY | Digitally Integrated Campaign)
- Tangrams 2017 Gold(EFFECTIVENESS | Integrated Marketing Campaign)
- Effie Worldwide 2017 Gold(Social Media Marketing)
- Effie Worldwide 2017 Silver(Branded Content)
- Effie Worldwide 2017 Gold(Retail)
综合评分
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暂无评分
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创意
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文案
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视觉
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创作者
广告公司:
Clemenger BBDO Melbourne
案例详情
为了引起男性对选择舒适内裤的重视,澳大利亚内衣品牌 Bonds 炮制了一对“蛋蛋兄弟”,由两个演员戏仿男人的“小弟弟”在日常生活中遇到各种情况的真实感受,除了推出一系列视频广告,甚至还在市中心的 LED 屏上高高挂起了这一对。
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