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无限体育场
案例简介：活动描述 耐克无限体育场。第一个全尺寸 LED 运行轨道。世界上最具创新性的培训环境。它需要跑步者的数据 -- 单圈时间、速度、单圈数等 -- 并将其变成屏幕上显示的数字头像，你可以实际与之赛跑和训练。在这种情况下，化身是最好的，因为正如实际的跑步者告诉我们的那样，虽然你可以与轨道灯赛跑，甚至无人机赛跑，但没有什么能像你实际的非向形表象一样模拟实际的竞争。这种核心体验是整个结构的基础，它成为世界上第一个全尺寸 LED 跑步跑道，也是世界上最创新的训练环境。 战略 跑步者最大的竞争对手 -- 要么让他早点退出，要么跑得更远 -- 是他自己。我们把它变成了现实，并通过无限体育场让它成为一种真实的体验。 概要 我们正在发射月球史诗 Mid，一只长距离跑鞋。它不仅仅是一只鞋。这是耐克最先进创新的表现，并向前推进。我们认为，创造一些以同样的方式向前发展的东西是合适的。 结果 总脚步数: 6,217 总跑步者数: 1,854 试验数: 1,625 (不包括店内，TBC) 全球每个大陆的公关报道。 执行 建于菲律宾马尼拉。BGC 市中心的整个街区，是该国最重要城市的中心。LED * 510万像素 * 252 平方米的 LED * 492 LED 面板 * 7800 米的光缆 * 8 吨的 LED 屏幕场地 * 4000 平方米的场地空间 * 800 立方米的混凝土 * 1920 吨混凝土 * 180 辆水泥车使用 * 124 名工人 24 小时工作 * 80,352 工时技术 * 18 台电脑 * 27 台控制显示器 * 14 台动画师 * 8 名程序员 * 11 名工程师 * 6 名 RFID 脚垫 相关性 它不仅仅是一个安装; 它是一个超大规模的、专业级的工具，将跑步作为一项整体运动向前推进。
无限体育场
案例简介：CampaignDescription The Nike Unlimited Stadium. The first full-size LED running track. The world’s most innovative training environment. It takes runners data—lap time, speed, lap count, etc—and turns it into an digital avatar displayed onscreen that you can actually run against, and train with. Avatars are best in this case, because as actual runners told us, while you can run against track lights, or even drones, nothing simulates actual competition as much as an actual antropomorphic representation of you. This core experience was the foundation for the entire structure which became the world's first full-size LED Running Track, and the world's most innovative training environment. Strategy A runner’s greatest competition—which either makes him quit early, or run farther—is himself. We brought this to life and made it an actual experience, through the Unlimited Stadium. Synopsis We were launching the Lunar Epic Mid, a distance running shoe. It was more than a shoe. It was a manifestation of Nike's most advanced innovation, and took running forward. We believed that it was only fitting to create something that took running forward in the same measure. Outcome No. of total footfall : 6,217 No. of total runners : 1,854 No. of trials : 1,625 (excludes in-store, TBC) PR Coverage worldwide in every continent. Execution Erected in Manila, Philippines. An entire block in the heart of BGC, the center of the most important city in the country. LEDs * 5.1 million pixels * 252 sq meters of LED * 492 LED panels * 7800m of optic fibre cables * 8 tonnes of LED screen Site * 4000 sq meter of venue space occupied * 800 cubic meters of concrete * 1920 tonnes of concrete * 180 cement trucks used * 124 workers around the clock * 80,352 manhours Tech * 18 computers * 27 control monitors * 14 animators * 8 coders * 11 engineers * 6 RFID mats Relevancy It is beyond just an installation; it is a ultra large-scale, professional grade tool that takes running as an entire sport forward.
Unlimited Stadium
案例简介：活动描述 耐克无限体育场。第一个全尺寸 LED 运行轨道。世界上最具创新性的培训环境。它需要跑步者的数据 -- 单圈时间、速度、单圈数等 -- 并将其变成屏幕上显示的数字头像，你可以实际与之赛跑和训练。在这种情况下，化身是最好的，因为正如实际的跑步者告诉我们的那样，虽然你可以与轨道灯赛跑，甚至无人机赛跑，但没有什么能像你实际的非向形表象一样模拟实际的竞争。这种核心体验是整个结构的基础，它成为世界上第一个全尺寸 LED 跑步跑道，也是世界上最创新的训练环境。 战略 跑步者最大的竞争对手 -- 要么让他早点退出，要么跑得更远 -- 是他自己。我们把它变成了现实，并通过无限体育场让它成为一种真实的体验。 概要 我们正在发射月球史诗 Mid，一只长距离跑鞋。它不仅仅是一只鞋。这是耐克最先进创新的表现，并向前推进。我们认为，创造一些以同样的方式向前发展的东西是合适的。 结果 总脚步数: 6,217 总跑步者数: 1,854 试验数: 1,625 (不包括店内，TBC) 全球每个大陆的公关报道。 执行 建于菲律宾马尼拉。BGC 市中心的整个街区，是该国最重要城市的中心。LED * 510万像素 * 252 平方米的 LED * 492 LED 面板 * 7800 米的光缆 * 8 吨的 LED 屏幕场地 * 4000 平方米的场地空间 * 800 立方米的混凝土 * 1920 吨混凝土 * 180 辆水泥车使用 * 124 名工人 24 小时工作 * 80,352 工时技术 * 18 台电脑 * 27 台控制显示器 * 14 台动画师 * 8 名程序员 * 11 名工程师 * 6 名 RFID 脚垫 相关性 它不仅仅是一个安装; 它是一个超大规模的、专业级的工具，将跑步作为一项整体运动向前推进。
Unlimited Stadium
案例简介：CampaignDescription The Nike Unlimited Stadium. The first full-size LED running track. The world’s most innovative training environment. It takes runners data—lap time, speed, lap count, etc—and turns it into an digital avatar displayed onscreen that you can actually run against, and train with. Avatars are best in this case, because as actual runners told us, while you can run against track lights, or even drones, nothing simulates actual competition as much as an actual antropomorphic representation of you. This core experience was the foundation for the entire structure which became the world's first full-size LED Running Track, and the world's most innovative training environment. Strategy A runner’s greatest competition—which either makes him quit early, or run farther—is himself. We brought this to life and made it an actual experience, through the Unlimited Stadium. Synopsis We were launching the Lunar Epic Mid, a distance running shoe. It was more than a shoe. It was a manifestation of Nike's most advanced innovation, and took running forward. We believed that it was only fitting to create something that took running forward in the same measure. Outcome No. of total footfall : 6,217 No. of total runners : 1,854 No. of trials : 1,625 (excludes in-store, TBC) PR Coverage worldwide in every continent. Execution Erected in Manila, Philippines. An entire block in the heart of BGC, the center of the most important city in the country. LEDs * 5.1 million pixels * 252 sq meters of LED * 492 LED panels * 7800m of optic fibre cables * 8 tonnes of LED screen Site * 4000 sq meter of venue space occupied * 800 cubic meters of concrete * 1920 tonnes of concrete * 180 cement trucks used * 124 workers around the clock * 80,352 manhours Tech * 18 computers * 27 control monitors * 14 animators * 8 coders * 11 engineers * 6 RFID mats Relevancy It is beyond just an installation; it is a ultra large-scale, professional grade tool that takes running as an entire sport forward.
无限体育场
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Unlimited Stadium
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