案例简介：月球史诗的足迹包含了耐克最重要的跑步创新。我们以同样创新的足迹推出了它: 无限体育场。一个全尺寸的 LED 跑道，让 “运动员最大的竞争永远是他自己” 这句话栩栩如生。与自己、步行者、耐克运动员、国家记录以及与八项基本训练跑步相对应的训练项目进行比赛。它跟踪你的进步，并给出一圈的反馈，并包含在每一轮挑战你的倾向。 战略 跑步者最大的竞争对手 -- 要么让他早点退出，要么跑得更远 -- 是他自己。我们把它变成了现实，并通过无限体育场让它成为一种真实的体验。 结果 总脚步数: 6217No.of total runners: 1,854no.of trading: 1,625 (不包括店内，TBC) PR 覆盖全球每个大陆。 概要 我们正在发射月球史诗 Mid，一只长距离跑鞋。它不仅仅是一只鞋。这是耐克最先进创新的表现，并向前推进。我们认为，创造一些以同样的方式向前发展的东西是合适的。 执行 它是在奥运会期间推出的，在体验中产生了额外的能量。在菲律宾马尼拉竖立。BGC 市中心的整个街区，是该国最重要城市的中心。 LED * 510万像素 * 252 平方米 LED * 492 LED 面板 * 7800 米光纤电缆 * 8 吨 LEDScreenSite * 4000 平方米的场地空间占用 * 800 立方米混凝土 * 1920 吨混凝土 * 180 辆水泥车使用 * 124 名工人 24 小时 * 80,352 名 manbourstech * 18 台电脑 * 27 台控制显示器 * 14 个动画师 * 8 个程序员 * 11 个工程师 * 6 个 RFID脚垫 活动描述 耐克无限体育场。第一个全尺寸 LED 跑步跑道。世界上最具创新性的培训环境。它需要跑步者的数据 -- 单圈时间、速度、单圈数等 -- 并将其变成屏幕上显示的数字头像，你可以实际与之赛跑和训练。在这种情况下，化身是最好的，因为正如实际的跑步者告诉我们的那样，虽然你可以与轨道灯赛跑，甚至无人机赛跑，但没有什么能像你实际的非向形表象一样模拟实际的竞争。这种核心体验是整个结构的基础，它成为世界上第一个全尺寸 LED 跑道,以及世界上最具创新性的培训环境。

案例简介：The Lunar Epic's footprint contains Nike's foremost running innovations. We launched it with an equally innovative footprint : The Unlimited Stadium. A full-sized LED running track that brings to life the saying that "An athlete's greatest competition will always be himself." Race against an avatar of yourself, pacers, Nike athletes, national records, as well as training programs corresponding to the eight fundamental training runs. It keeps track of your progress and gives lap-by-lap feedback, and contains an incline to challenge you at every round. Strategy A runner’s greatest competition—which either makes him quit early, or run farther—is himself. We brought this to life and made it an actual experience, through the Unlimited Stadium. Outcome No. of total footfall : 6217No. of total runners : 1,854No. of trials : 1,625 (excludes in-store, TBC)PR Coverage worldwide in every continent. Synopsis We were launching the Lunar Epic Mid, a distance running shoe. It was more than a shoe. It was a manifestation of Nike's most advanced innovation, and took running forward. We believed that it was only fitting to create something that took running forward in the same measure. Execution It was launched during the Olympics, which generated additional energy around the experience.Erected in Manila, Philippines. An entire block in the heart of BGC, the center of the most important city in the country.LEDs* 5.1 million pixels * 252 sq meters of LED * 492 LED panels* 7800m of optic fibre cables* 8 tonnes of LED screenSite* 4000 sq meter of venue space occupied* 800 cubic meters of concrete* 1920 tonnes of concrete* 180 cement trucks used* 124 workers around the clock* 80,352 manhoursTech* 18 computers* 27 control monitors* 14 animators* 8 coders* 11 engineers* 6 RFID mats CampaignDescription The Nike Unlimited Stadium.The first full-size LED running track. The world’s most innovative training environment.It takes runners data—lap time, speed, lap count, etc—and turns it into an digital avatar displayed onscreen that you can actually run against, and train with. Avatars are best in this case, because as actual runners told us, while you can run against track lights, or even drones, nothing simulates actual competition as much as an actual antropomorphic representation of you.This core experience was the foundation for the entire structure which became the world's first full-size LED Running Track, and the world's most innovative training environment.

耐克无限体育场 | Nike Unlimited Stadium

案例简介：月球史诗的足迹包含了耐克最重要的跑步创新。我们以同样创新的足迹推出了它: 无限体育场。一个全尺寸的 LED 跑道，让 “运动员最大的竞争永远是他自己” 这句话栩栩如生。与自己、步行者、耐克运动员、国家记录以及与八项基本训练跑步相对应的训练项目进行比赛。它跟踪你的进步，并给出一圈的反馈，并包含在每一轮挑战你的倾向。 战略 跑步者最大的竞争对手 -- 要么让他早点退出，要么跑得更远 -- 是他自己。我们把它变成了现实，并通过无限体育场让它成为一种真实的体验。 结果 总脚步数: 6217No.of total runners: 1,854no.of trading: 1,625 (不包括店内，TBC) PR 覆盖全球每个大陆。 概要 我们正在发射月球史诗 Mid，一只长距离跑鞋。它不仅仅是一只鞋。这是耐克最先进创新的表现，并向前推进。我们认为，创造一些以同样的方式向前发展的东西是合适的。 执行 它是在奥运会期间推出的，在体验中产生了额外的能量。在菲律宾马尼拉竖立。BGC 市中心的整个街区，是该国最重要城市的中心。 LED * 510万像素 * 252 平方米 LED * 492 LED 面板 * 7800 米光纤电缆 * 8 吨 LEDScreenSite * 4000 平方米的场地空间占用 * 800 立方米混凝土 * 1920 吨混凝土 * 180 辆水泥车使用 * 124 名工人 24 小时 * 80,352 名 manbourstech * 18 台电脑 * 27 台控制显示器 * 14 个动画师 * 8 个程序员 * 11 个工程师 * 6 个 RFID脚垫 活动描述 耐克无限体育场。第一个全尺寸 LED 跑步跑道。世界上最具创新性的培训环境。它需要跑步者的数据 -- 单圈时间、速度、单圈数等 -- 并将其变成屏幕上显示的数字头像，你可以实际与之赛跑和训练。在这种情况下，化身是最好的，因为正如实际的跑步者告诉我们的那样，虽然你可以与轨道灯赛跑，甚至无人机赛跑，但没有什么能像你实际的非向形表象一样模拟实际的竞争。这种核心体验是整个结构的基础，它成为世界上第一个全尺寸 LED 跑道,以及世界上最具创新性的培训环境。

耐克无限体育场 | Nike Unlimited Stadium

案例简介：The Lunar Epic's footprint contains Nike's foremost running innovations. We launched it with an equally innovative footprint : The Unlimited Stadium. A full-sized LED running track that brings to life the saying that "An athlete's greatest competition will always be himself." Race against an avatar of yourself, pacers, Nike athletes, national records, as well as training programs corresponding to the eight fundamental training runs. It keeps track of your progress and gives lap-by-lap feedback, and contains an incline to challenge you at every round. Strategy A runner’s greatest competition—which either makes him quit early, or run farther—is himself. We brought this to life and made it an actual experience, through the Unlimited Stadium. Outcome No. of total footfall : 6217No. of total runners : 1,854No. of trials : 1,625 (excludes in-store, TBC)PR Coverage worldwide in every continent. Synopsis We were launching the Lunar Epic Mid, a distance running shoe. It was more than a shoe. It was a manifestation of Nike's most advanced innovation, and took running forward. We believed that it was only fitting to create something that took running forward in the same measure. Execution It was launched during the Olympics, which generated additional energy around the experience.Erected in Manila, Philippines. An entire block in the heart of BGC, the center of the most important city in the country.LEDs* 5.1 million pixels * 252 sq meters of LED * 492 LED panels* 7800m of optic fibre cables* 8 tonnes of LED screenSite* 4000 sq meter of venue space occupied* 800 cubic meters of concrete* 1920 tonnes of concrete* 180 cement trucks used* 124 workers around the clock* 80,352 manhoursTech* 18 computers* 27 control monitors* 14 animators* 8 coders* 11 engineers* 6 RFID mats CampaignDescription The Nike Unlimited Stadium.The first full-size LED running track. The world’s most innovative training environment.It takes runners data—lap time, speed, lap count, etc—and turns it into an digital avatar displayed onscreen that you can actually run against, and train with. Avatars are best in this case, because as actual runners told us, while you can run against track lights, or even drones, nothing simulates actual competition as much as an actual antropomorphic representation of you.This core experience was the foundation for the entire structure which became the world's first full-size LED Running Track, and the world's most innovative training environment.

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耐克无限体育场 | Nike Unlimited Stadium

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