Nike Unlimited Stadium|海报/平面|广告营销案例【ADGuider广告指南】

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耐克无限体育场

案例简介：月球史诗的足迹包含了耐克最重要的跑步创新。我们以同样创新的足迹推出了它: 无限体育场。一个全尺寸的 LED 跑道，让 “运动员最大的竞争永远是他自己” 这句话栩栩如生。与自己、步行者、耐克运动员、国家记录以及与八项基本训练跑步相对应的训练项目进行比赛。它跟踪你的进步，并给出一圈的反馈，并包含在每一轮挑战你的倾向。

耐克无限体育场

案例简介：The Lunar Epic's footprint contains Nike's foremost running innovations. We launched it with an equally innovative footprint : The Unlimited Stadium. A full-sized LED running track that brings to life the saying that "An athlete's greatest competition will always be himself." Race against an avatar of yourself, pacers, Nike athletes, national records, as well as training programs corresponding to the eight fundamental training runs. It keeps track of your progress and gives lap-by-lap feedback, and contains an incline to challenge you at every round.