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拒绝信
案例简介：1919 年，两名女性写信给美国大学，询问是否有女工科学生入学。他们得到的答案和他们说的一样令人震惊。今天，在这些信件被写了将近 100 年之后，美国只有 13% 的工程师是女性。当这些信件在国际妇女节前不久被重新发现时，波音公司决定发表声明。当阅读波音公司真正的女工程师的声音时，100 年前写的文字充满了辛酸，证明了我们已经走了多远，还有多远。
拒绝信
案例简介：In 1919, two women sent letters to U.S. colleges asking if any female engineering students had ever been enrolled. The answers they received are as egregious as they are telling. Today, almost 100 years after the letters were written, only 13% of engineers in the U.S. are women. When the letters were rediscovered shortly before International Women in Engineering Day, Boeing decided to make a statement. When read through the voices of real women engineers at Boeing, the words written 100 years ago ring with a poignancy that proves how far we’ve come, and how far we still have to go.
Rejection Letters
案例简介：1919 年，两名女性写信给美国大学，询问是否有女工科学生入学。他们得到的答案和他们说的一样令人震惊。今天，在这些信件被写了将近 100 年之后，美国只有 13% 的工程师是女性。当这些信件在国际妇女节前不久被重新发现时，波音公司决定发表声明。当阅读波音公司真正的女工程师的声音时，100 年前写的文字充满了辛酸，证明了我们已经走了多远，还有多远。
Rejection Letters
案例简介：In 1919, two women sent letters to U.S. colleges asking if any female engineering students had ever been enrolled. The answers they received are as egregious as they are telling. Today, almost 100 years after the letters were written, only 13% of engineers in the U.S. are women. When the letters were rediscovered shortly before International Women in Engineering Day, Boeing decided to make a statement. When read through the voices of real women engineers at Boeing, the words written 100 years ago ring with a poignancy that proves how far we’ve come, and how far we still have to go.
拒绝信
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Rejection Letters
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基本信息
- 广告战役： #Rejection Letters#
- 广告品牌： 波音
- 发布日期： 2018-05-01
- 行业领域： 出行工具 , 汽车/工具
- 媒体类别： 短视频 , 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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