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Flypaper
案例简介：目前，美国制造公司的核心，如波音，正在向硅谷流失工程师。你如何重新点燃年轻人的飞行奇迹，并激励他们设计飞机？让他们真正做一个。 Flypaper 项目重新唤醒了我们所有人的工程师，同时鼓励潜在客户认真考虑波音的工程职业。我们制作了海报，让用户创造一些有形的东西 -- 纸飞机。这些纸飞机由波音工程师设计，被制作成世界上最具空气动力的海报。
Flypaper
案例简介：Currently, the core of American manufacturing companies, like Boeing, is losing engineers to Silicon Valley. How do you rekindle the wonder of flight in young people and inspire them to design planes? By getting them to actually make one. The Flypaper Project reawakened the engineer in all of us, while encouraging prospects to seriously consider an engineering career at Boeing. We created posters that engaged users to create something tangible – a paper airplane. Designed by Boeing engineers, these paper airplanes were turned into the world’s most aerodynamically engineered posters.
Flypaper
案例简介：目前，美国制造公司的核心，如波音，正在向硅谷流失工程师。你如何重新点燃年轻人的飞行奇迹，并激励他们设计飞机？让他们真正做一个。 Flypaper 项目重新唤醒了我们所有人的工程师，同时鼓励潜在客户认真考虑波音的工程职业。我们制作了海报，让用户创造一些有形的东西 -- 纸飞机。这些纸飞机由波音工程师设计，被制作成世界上最具空气动力的海报。
Flypaper
案例简介：Currently, the core of American manufacturing companies, like Boeing, is losing engineers to Silicon Valley. How do you rekindle the wonder of flight in young people and inspire them to design planes? By getting them to actually make one. The Flypaper Project reawakened the engineer in all of us, while encouraging prospects to seriously consider an engineering career at Boeing. We created posters that engaged users to create something tangible – a paper airplane. Designed by Boeing engineers, these paper airplanes were turned into the world’s most aerodynamically engineered posters.
Flypaper
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Flypaper
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基本信息
- 广告战役： #Boeing-设计与品牌-e656#
- 广告品牌： 波音
- 发布日期： 2000
- 行业领域： 广告营销 , 商务服务
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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获得奖项：
- Design and Art Direction 2016 木铅笔 美术指导（Art Direction for Poster Advertising）
- The One Show 2016 铜铅笔 平面与户外（Consumer - Collateral / P.O.P. & In-Store - Campaign）
- The One Show 2016 铜铅笔 平面与户外（Craft - Art Direction / Art Direction）
- The One Show 2016 优秀奖 设计（Consumer - Collateral Design / P.O.P. & In-Store - Series）
- The One Show 2016 优秀奖 设计（Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series）
- The One Show 2016 优秀奖 平面与户外（Consumer - Collateral / Posters - Campaign）
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