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案例简介：Wieden + Kennedy 为新的 Arla 纤维酸奶发起多渠道活动 伦敦，2018年5月8日: Arla Foods UK 将推出纤维，这是一种创新的新型纤维酸奶系列，由 Wieden + Kennedy London 发起全国多渠道活动。 这场广泛的促销活动以一个 40 英寸的电视节目开始，该节目于 5月5日在 itv1 的英国达人节目中首次亮相。竞选团队承认，很难对纤维大惊小怪，尽管你可能没有得到足够的纤维。介绍 Arla 纤维。一种美味的新酸奶，不仅味道很好，而且也是纤维的重要来源，每种酸奶含有 4.7 克。现在你可以享受一种添加了纤维的美味酸奶，但是没有纤维的味道或质地，这意味着它完全被忽视了 -- 看不到任何乏味、棕色或无聊的东西。这是为那些不能被纤维困扰的人准备的纤维。 TVC 由杰克 · 迪普卡执导，由独立电影制作，由时间艺术和声音提供 750 英里每小时的视觉特效。该活动还将得到数字、社交和印刷广告的支持。 Arla fiber 的品牌经理詹姆斯 · 奎尔 (James Quayle) 说: “洞察显示，纤维通常被认为是棕色、温和和无聊的。基于这一点，重要的是我们与 Wieden + Kennedy London 合作，创造一个引人入胜、令人难忘的广告，清晰地传达 Arla 创造了一个美味、方便的纤维来源。"
光纤
案例简介：Wieden+Kennedy launches multi-channel campaign for new Arla Fibre yogurts London, May 8 2018: Arla Foods UK is launching Fibre, an innovative new range of fibre-packed yogurts, with a national multi-channel campaign created by Wieden+Kennedy London. The widespread promotional push kicked off with a 40” TV spot, which debuted during ITV1’s Britain’s Got Talent on May 5. The campaign acknowledges that it’s hard to be fussed about fibre, even though you’re probably not getting enough of it. Introducing Arla Fibre. A delicious new range of yogurts that not only taste great but are a great source of fibre too, each containing 4.7g. Now you can enjoy a tasty yogurt with added fibre, but without the taste or texture of fibre, meaning it goes completely unnoticed – nothing bland, brown or boring in sight. It’s fibre for people who can’t be fussed with fibre. The TVC is directed by Jake Dypka and produced by Independent Films, with VFX from Time Based Arts and sound courtesy of 750mph. The campaign will also be supported by digital, social and print advertising. James Quayle, Brand Manager, for Arla Fibre, said: “Insight shows that fibre is generally considered to be brown, bland and boring. Based on this, it was important that we worked with Wieden+Kennedy London to create an engaging and memorable advert that clearly communicates Arla has created a great tasting, convenient source of fibre."
Fibre
案例简介：Wieden + Kennedy 为新的 Arla 纤维酸奶发起多渠道活动 伦敦，2018年5月8日: Arla Foods UK 将推出纤维，这是一种创新的新型纤维酸奶系列，由 Wieden + Kennedy London 发起全国多渠道活动。 这场广泛的促销活动以一个 40 英寸的电视节目开始，该节目于 5月5日在 itv1 的英国达人节目中首次亮相。竞选团队承认，很难对纤维大惊小怪，尽管你可能没有得到足够的纤维。介绍 Arla 纤维。一种美味的新酸奶，不仅味道很好，而且也是纤维的重要来源，每种酸奶含有 4.7 克。现在你可以享受一种添加了纤维的美味酸奶，但是没有纤维的味道或质地，这意味着它完全被忽视了 -- 看不到任何乏味、棕色或无聊的东西。这是为那些不能被纤维困扰的人准备的纤维。 TVC 由杰克 · 迪普卡执导，由独立电影制作，由时间艺术和声音提供 750 英里每小时的视觉特效。该活动还将得到数字、社交和印刷广告的支持。 Arla fiber 的品牌经理詹姆斯 · 奎尔 (James Quayle) 说: “洞察显示，纤维通常被认为是棕色、温和和无聊的。基于这一点，重要的是我们与 Wieden + Kennedy London 合作，创造一个引人入胜、令人难忘的广告，清晰地传达 Arla 创造了一个美味、方便的纤维来源。"
Fibre
案例简介：Wieden+Kennedy launches multi-channel campaign for new Arla Fibre yogurts London, May 8 2018: Arla Foods UK is launching Fibre, an innovative new range of fibre-packed yogurts, with a national multi-channel campaign created by Wieden+Kennedy London. The widespread promotional push kicked off with a 40” TV spot, which debuted during ITV1’s Britain’s Got Talent on May 5. The campaign acknowledges that it’s hard to be fussed about fibre, even though you’re probably not getting enough of it. Introducing Arla Fibre. A delicious new range of yogurts that not only taste great but are a great source of fibre too, each containing 4.7g. Now you can enjoy a tasty yogurt with added fibre, but without the taste or texture of fibre, meaning it goes completely unnoticed – nothing bland, brown or boring in sight. It’s fibre for people who can’t be fussed with fibre. The TVC is directed by Jake Dypka and produced by Independent Films, with VFX from Time Based Arts and sound courtesy of 750mph. The campaign will also be supported by digital, social and print advertising. James Quayle, Brand Manager, for Arla Fibre, said: “Insight shows that fibre is generally considered to be brown, bland and boring. Based on this, it was important that we worked with Wieden+Kennedy London to create an engaging and memorable advert that clearly communicates Arla has created a great tasting, convenient source of fibre."
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When’s the last time you thought about fibre? Exactly. Which is probably why most of us aren’t getting enough. And that’s exactly why Arla have made this tasty yogurt where 4.7g of natural fibre goes completely unnoticed. So you can go on with your life, not wasting a single thought on fibre, thanks to this mighty pot for people who can’t be fussed with fibre.
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