Power Rangers: Shattered Grid|短视频|广告营销案例【ADGuider广告指南】

电力别动队: 破碎的电网

案例简介：VFX 军团为 “力量流浪者: 破碎的网格” 预告片创建科幻风格的效果宣传片推出了作家/导演凯尔 · 希金斯的新漫画书，这是标志性的权力游骑兵系列的下一章，并庆祝该房产 25 周年加州洛杉矶: 视觉特效军团最近为《权力游骑兵》创造了一个电脑生成的宇宙: 介绍漫画书系列的破碎网格预告片，以及一个带有黑暗扭曲的新故事情节。这家总部位于伯班克的公司的艺术家团队构建了一个虚拟的科幻环境，与《权力流浪者》电视连续剧的原创真人镜头和场景融合在一起，创造了一个带来漫画的宣传片本书的面板艺术变成了一个真人世界。预告片的发布开启了标志性的权力游骑兵故事的下一章，标志着该系列 25 周年，这是该系列历史上最大的事件。凯尔 · 希金斯，新的强大的 Morphin 力量游骑兵漫画的创造者和作家从繁荣!工作室的特许经营权，呼吁 VFX 军团创造未来的视觉效果，将真人带入一个虚构的环境，具有不祥的科幻感觉。与此同时，希金斯想传达权力护林员故事的戏剧性演变，从最初为幼儿量身定制的轻幻感觉, 以一种截然不同的外观和语气出现险恶的场景。预告片的主角是由演员杰森 · 大卫 · 弗兰克扮演的恶毒的 Drakkon 勋爵，他修改了自己的角色 “汤米”，他是致力于保护世界的原始权力游骑兵之一。它打开时，他看到了一个 CG 全息图，描述了他是绿色能量范围的时候。现在，邪恶的精髓，Drakkon 的使命是摧毁他以前的朋友和同伴。詹姆斯 · 大卫 · 哈丁，创意总监、高级视觉效果主管和视觉特效军团创始人，掌舵军团的经理、主管、排字、哑光画家、布局、照明、纹理和 CG 艺术家团队。这家总部位于伯班克的公司为预告片制作了一系列视觉效果，包括电脑生成的套装扩展，充满了全息图。军团的团队壮大了 Drakkon 的步兵和追随者军队，在士兵敬礼的几张照片中工作，两侧是太空飞船，它们开始攻击其他时间维度的强力游骑兵。 “一旦我们有了这些资产，我们就把它们放在蓝屏上，画出蓝色，制作个人卡片，使我们能够复制士兵并建立一支庞大的军队, VFX 军团的 CG 主管隆美尔 · S 说。卡尔德隆。“源图像的数量有限，所以我们必须对角度和镜头有创意。" 军团的现场主管之一肯特 · 约翰逊在拍摄时收集了相机数据，同时监督制作，以确保蓝屏元素是正确的。视觉特效协调员马特 · 诺伦拍摄了数百张照片，捕捉了每一个细节。然后使用摄影测量程序从照片中创建一个粗略的 3D 模型。 CG 艺术家亚历克斯 · 凯勒清理了模型，对其进行了镜像，并复制了图像，以实现延伸到黑暗中的漫长而永无止境的走廊的错觉。卡尔德隆点亮了 3D 套装，以匹配现场镜头的实际照明。以希金斯的概念为参照，哑光画家马克 · 亚当森为成千上万的士兵手绘了一个未来的城市景观和集结地。希金斯花了两年多的时间编织了《权力游侠》长期故事情节的元素，为破碎的网格创造了一个有凝聚力和耐人寻味的故事，让死心粉丝参与进来, 以及新一代的追随者。 Legion 的团队与作者/创作者密切合作，研究 VFX 的概念、方法和风格，增强了 Drakkon 勋爵的现实世界环境。这些影响借鉴了电视剧早期的镜头，保持了连续性，并建立在希金斯正在创造的标志性的权力流浪者遗产之上。希金斯说: “我开始制作一个预告片，吸引权力游骑兵粉丝的注意力，并利用社交媒体引起人们对漫画书发布的关注。”。“VFX 军团将真人宣传片提升到了另一个层次。关于它的反馈是压倒性的，并建立了超出我们预期的预期。" 视觉特效军团以其在情节电视和故事片上的工作而闻名，我们一直在寻找其他类型的分支，”哈丁补充道。“以一本标志性的漫画书为灵感，创造一个黑暗的科幻宇宙是一个很酷的想法。” “把我作为导演的经历和我在漫画中创造的世界结合起来是令人兴奋的, 希金斯说: “将我在印刷版上创作的故事引导到真人世界 -- 我们只希望将来能看到更多。”。

电力别动队: 破碎的电网

案例简介：VFX Legion Creates Sci-Fi Inspired Effects for ‘Power Rangers: Shattered Grid’ Trailer The Promo Launches Writer/Director Kyle Higgins’ New Comic Book, The Next Chapter of the Iconic Power Rangers Series, and Celebrates the Property’s 25th Anniversary Los Angeles, CA: VFX Legion recently created a computer-generated universe for the Power Rangers: Shattered Grid trailer introducing the comic book series, and a new storyline with a dark twist. The Burbank-based company’s team of artists built a virtual sci-fi environment that blends with original live-action footage and scenes from the Power Rangers TV series to create a promo that brings the comic book’s panel art into a live-action world. The release of the trailer launches the next chapter of the iconic Power Rangers’ story and marks the 25th anniversary of the franchise with the biggest event in its history. Kyle Higgins, creator and writer of the new Mighty Morphin Power Rangers comic from Boom! Studios’ franchise, called on VFX Legion to create futuristic visual effects that transport the live-action into a fictional environment with an ominous sci-fi feel. At the same time, Higgins wanted to convey the dramatic evolution of the Power Rangers’ story, from its original light fantasy-feel tailored to young children, to a sinister scenario with a dramatically different look and tone. The trailer features a malevolent Lord Drakkon, played by actor Jason David Frank, revising his role as ‘Tommy,’ one of the original Power Rangers dedicated to protecting the world. It opens with him viewing a CG hologram of a time when he was The Green Power Range. Now, the quintessence of evil, Drakkon’s mission is to destroy his former friends and companions. James David Hattin, creative director, senior visual effects supervisor and founder of VFX Legion, helmed Legion’s team of managers, supervisors, compositors, matte painters, layout, lighting, texturing and CG artists. The Burbank-based company produced a mix of visual effects for the trailer, including computer-generated set extensions, replete with holograms. Legion’s team bulked up Drakkon’s army of foot soldiers and henchmen, working from a couple of shots of soldiers saluting, flanked by spaceships that set out to attack Power Rangers in the other time dimensions. “Once we had those assets we put them on a bluescreen, keyed out the blue and created individual cards, enabling us to reproduce the soldiers and built a massive army,” says VFX Legion’s CG supervisor, Rommel S. Calderon. “There were a limited number of source images, so we had to be creative with angles and shots.” Kent Johnson, one of Legion’s on-set supervisors, gathered camera data at the shoot while overseeing the production to ensure that the bluescreen elements were correct. VFX coordinator Matt Noren took hundreds of photographs of the set, capturing every detail. A rough 3D model was then created from the photos using a photogrammetry program. CG artist Alex Keller cleaned up the model, mirrored it and duplicated the image to achieve the illusion of a long, never-ending hallway that extended into the darkness. Calderon lit the 3D set to match the practical lighting of the live footage. Using Higgins’ concept as a reference, matte painter Marc Adamson hand-painted a futuristic cityscape and staging area for the thousands of soldiers. Higgins spent over two-years weaving together elements of Power Rangers’ long-running storyline to create a cohesive and intriguing narrative for Shattered Grid that would engage die-heart fans, as well as a new generation of followers. Legion’s team worked closely with the writer/creator on the concept, approach and style of the VFX that augment Lord Drakkon’s real-world environment. The effects draw upon the footage from the early seasons of the TV show, maintaining continuity and building upon the iconic Power Rangers legacy that Higgins is creating. “I set out to create a trailer that would get the attention of Power Rangers fans and use social media to generate a buzz about the launch of the comic book,” says Higgins. "VFX Legion took the live-action promo to another level. The feedback on it has been overwhelming and built anticipation beyond anything we expected.” VFX Legion is best known for its work on episodic television and feature films, and we’re always looking to branch out into other genres,” adds Hattin. “Creating a dark sci-fi universe inspired by an iconic comic book was a cool idea.” “It was exciting to combine my experience as a director with the world I built in comics, steering the story I created in print to the realm of live-action – something we can only hope to see more of in the future,” says Higgins.