营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>
    The Food That Built America微电影广告营销案例

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    建立美国的食物

    案例简介:VFX Legion为 “建造美国的食物” 创建了视觉效果, 历史频道的新迷你纪录片 VFX Legion最近为历史频道的新纪录片迷你剧《美国的食物》完成了复杂的视觉效果组合。这家总部位于伯班克的公司从头到尾都致力于制作的每个阶段。它的团队在现场侦察期间一直在现场,在纽约的生产期间一直在现场进行,直到最后交付在生产的最后一个小时内分配的演出。洛杉矶和纽约的团队提供了全方位服务的方法,以产生该节目所需的各种高质量,具有成本效益的视觉效果。 由来自纽约的Lucky 8制作的 “美国的食物” 讲述了有远见的人的故事,例如Milton Hershey,John和Will Kellogg,Henry Heinz,C.W. Post,McDonalds brothers,他们建立了品牌并发明了彻底改变食品行业的技术。纪录片讲述了这些泰坦在世纪之交重塑该国烹饪景观中的角色,并采用了戏剧性的重演,以精确的准确性复制了该时期的外观。 VFX Legion最具挑战性的任务之一是建立具有大规模固定扩展功能的当今结构,以重建过去时代的仓库和工厂。当最初拍摄的车牌没有以最大的优势展示好时工厂和周围的景观时,军团介入了另一个挑战。它的团队从头开始建造了工厂及其周围广阔景观的全数字化复制品。镜头重现了该时期建筑的风格,以及该系列的纪录片般的感觉。 幸运8的创意总监Yoshi Stone与Legion的LA内部VFX主管Matthew Lynn和创意总监James Hattin紧密合作。他们根据VFX Legion的纽约现场主管Eric Pascarelli参加的技术侦察会议开发了布景的外观。 在拍摄过程中,Pascarelli与Lucky 8的制作团队合作,确保他们拥有Burbank所需的shots Legion艺术家。他提供的每一张照片的详细描述和测量确保了他们第一次就做对了,并且能够快速、经济高效地扭转所有的视觉效果。VFX Legion使用Zoom视频会议在制作的每个阶段进行协作,并检查不断发展的行动计划,并确保两个海岸的团队始终在同一页面上。 在游戏后期,Lucky 8要求Legion创建show open图形包。该团队提出了治疗和徽标的多种设计和样式。公司的LA团队设计并制作了open动画,并根据客户的编辑决定对其进行了微调。 Legion的创始人哈蒂说: “'建造美国的食物' 是一个固定成本的节目,因为它的结构方式。”“它需要一种切实可行的解决方案,我们开创了视觉效果制作的开创性管道和前瞻性思维方法。” “与总部位于纽约的Lucky 8公司合作制作了一部纪录片,这是一次很棒的经历,” Hattin补充道。“历史频道是纪录片和纪录片的持续阵容的所在地,这些纪录片和纪录片通过关于过去和现在的动态节目来吸引和吸引观众。Legion的团队非常喜欢并感谢有机会从事这种类型的工作。” 使用的设备: 在铸造厂的核武器中合成,在Adobe Photoshop中进行哑光绘画,在Redshift中进行3D渲染,在Autodesk的shot弹枪中进行项目管理,在Autodesk的Maya中进行3d照明和动画,运动图形设计: Adobe After Effects/Illustrator,文件传输: 重要的媒体穿梭

    建立美国的食物

    案例简介:VFX Legion Creates Visual Effects For ‘The Food That Built America,’ History Channel’s New Mini-Docudrama VFX Legion recently completed a complex mix of visual effects for History Channel’s new docudrama mini-series, ‘The Food that Made America.’ The Burbank-based company worked on every phase of the production, from start to finish. Its team was on-site during locations scouting and on-set during production in New York, all the way through the final delivery of a show open assigned during the eleventh hour of production. Its LA and NY teams provided a full-service approach to producing the wide range of high-quality, cost-effective visual effect that the show demanded. Produced by Lucky 8, out of New York, ‘The Food that Built America’ tell the stories of visionaries - such as Milton Hershey, John and Will Kellogg, Henry Heinz, C.W. Post, the McDonalds brothers - who built the brands and invented the technology that revolutionized the food industry. The docudrama recounts these titans’ roles in the reshaping of the country’s culinary landscape at the turn of the century using dramatic reenactments that replicate the look of the period with spot-on accuracy. Among VFX Legion’s most challenging tasks was building out present-day structures with large-scale set extension to recreate warehouses and factories from a by-gone era. Legion stepped in to meet another challenge when the plates originally shot didn’t show off the Hershey factory and surrounding landscape to their best advantage. Its team built a fully digital replica of the factory and the vast landscape surrounding it - from the ground up. The shot recreated the style of the period architecture, as well as the documentary-like feel of the series. Lucky 8’s Creative Director Yoshi Stone worked closely with Legion’s LA In-house VFX Supervisor Matthew Lynn and Creative Director James Hattin. They developed the look of the sets based on the technical scout sessions that VFX Legion's New York-based On-Set Supervisor Eric Pascarelli attended. Working with Lucky 8’s production team during the shoots, Pascarelli made sure they had the shots Legion’s artists needed back in Burbank. The detailed descriptions and measurements of each shoot that he provided ensured that they got it right the first time and were able to turn around the all of the visual effects quickly and cost-effectively. VFX Legion used Zoom video conferencing to collaborate during every phase of the production, and to go over the continually evolving plan of action and ensure that the teams on both coasts were always on the same page. Late in the game, Lucky 8 asked Legion to create the show open graphics package. The team pitched a number of designs and styles of both treatments and logos. The company’s LA team designed and animated the open, and fine-tuned it based on the client’s editorial decisions. “’The Food That Built America’ was a fixed cost show because of the way it was structured,” says Hattin, Legion’s founder. “It required the kind of practical solutions that our pioneering pipeline and forward-thinking approach to visual effects production was created to handle.” “Working on a docudrama with Lucky 8, a New York-based company that’s produced a prestigious roster of documentaries, was a great experience,” adds Hattin. “History Channel is home to a continuing line-up of documentaries and docudramas that captivate and engross audiences with dynamic programming about the past and present. Legion’s team really enjoyed and appreciated the opportunity to work in this genre.” Equipment used: Compositing in The Foundry’s Nuke, Matte Painting in Adobe Photoshop, 3D Rendering in Redshift, Project Management in Autodesk’s Shotgun, 3d Lighting and animation in Autodesk’s Maya, Motion Graphics Design: Adobe After Effects/Illustrator, File Transfer: Signiant Media Shuttle

    The Food That Built America

    案例简介:VFX Legion为 “建造美国的食物” 创建了视觉效果, 历史频道的新迷你纪录片 VFX Legion最近为历史频道的新纪录片迷你剧《美国的食物》完成了复杂的视觉效果组合。这家总部位于伯班克的公司从头到尾都致力于制作的每个阶段。它的团队在现场侦察期间一直在现场,在纽约的生产期间一直在现场进行,直到最后交付在生产的最后一个小时内分配的演出。洛杉矶和纽约的团队提供了全方位服务的方法,以产生该节目所需的各种高质量,具有成本效益的视觉效果。 由来自纽约的Lucky 8制作的 “美国的食物” 讲述了有远见的人的故事,例如Milton Hershey,John和Will Kellogg,Henry Heinz,C.W. Post,McDonalds brothers,他们建立了品牌并发明了彻底改变食品行业的技术。纪录片讲述了这些泰坦在世纪之交重塑该国烹饪景观中的角色,并采用了戏剧性的重演,以精确的准确性复制了该时期的外观。 VFX Legion最具挑战性的任务之一是建立具有大规模固定扩展功能的当今结构,以重建过去时代的仓库和工厂。当最初拍摄的车牌没有以最大的优势展示好时工厂和周围的景观时,军团介入了另一个挑战。它的团队从头开始建造了工厂及其周围广阔景观的全数字化复制品。镜头重现了该时期建筑的风格,以及该系列的纪录片般的感觉。 幸运8的创意总监Yoshi Stone与Legion的LA内部VFX主管Matthew Lynn和创意总监James Hattin紧密合作。他们根据VFX Legion的纽约现场主管Eric Pascarelli参加的技术侦察会议开发了布景的外观。 在拍摄过程中,Pascarelli与Lucky 8的制作团队合作,确保他们拥有Burbank所需的shots Legion艺术家。他提供的每一张照片的详细描述和测量确保了他们第一次就做对了,并且能够快速、经济高效地扭转所有的视觉效果。VFX Legion使用Zoom视频会议在制作的每个阶段进行协作,并检查不断发展的行动计划,并确保两个海岸的团队始终在同一页面上。 在游戏后期,Lucky 8要求Legion创建show open图形包。该团队提出了治疗和徽标的多种设计和样式。公司的LA团队设计并制作了open动画,并根据客户的编辑决定对其进行了微调。 Legion的创始人哈蒂说: “'建造美国的食物' 是一个固定成本的节目,因为它的结构方式。”“它需要一种切实可行的解决方案,我们开创了视觉效果制作的开创性管道和前瞻性思维方法。” “与总部位于纽约的Lucky 8公司合作制作了一部纪录片,这是一次很棒的经历,” Hattin补充道。“历史频道是纪录片和纪录片的持续阵容的所在地,这些纪录片和纪录片通过关于过去和现在的动态节目来吸引和吸引观众。Legion的团队非常喜欢并感谢有机会从事这种类型的工作。” 使用的设备: 在铸造厂的核武器中合成,在Adobe Photoshop中进行哑光绘画,在Redshift中进行3D渲染,在Autodesk的shot弹枪中进行项目管理,在Autodesk的Maya中进行3d照明和动画,运动图形设计: Adobe After Effects/Illustrator,文件传输: 重要的媒体穿梭

    The Food That Built America

    案例简介:VFX Legion Creates Visual Effects For ‘The Food That Built America,’ History Channel’s New Mini-Docudrama VFX Legion recently completed a complex mix of visual effects for History Channel’s new docudrama mini-series, ‘The Food that Made America.’ The Burbank-based company worked on every phase of the production, from start to finish. Its team was on-site during locations scouting and on-set during production in New York, all the way through the final delivery of a show open assigned during the eleventh hour of production. Its LA and NY teams provided a full-service approach to producing the wide range of high-quality, cost-effective visual effect that the show demanded. Produced by Lucky 8, out of New York, ‘The Food that Built America’ tell the stories of visionaries - such as Milton Hershey, John and Will Kellogg, Henry Heinz, C.W. Post, the McDonalds brothers - who built the brands and invented the technology that revolutionized the food industry. The docudrama recounts these titans’ roles in the reshaping of the country’s culinary landscape at the turn of the century using dramatic reenactments that replicate the look of the period with spot-on accuracy. Among VFX Legion’s most challenging tasks was building out present-day structures with large-scale set extension to recreate warehouses and factories from a by-gone era. Legion stepped in to meet another challenge when the plates originally shot didn’t show off the Hershey factory and surrounding landscape to their best advantage. Its team built a fully digital replica of the factory and the vast landscape surrounding it - from the ground up. The shot recreated the style of the period architecture, as well as the documentary-like feel of the series. Lucky 8’s Creative Director Yoshi Stone worked closely with Legion’s LA In-house VFX Supervisor Matthew Lynn and Creative Director James Hattin. They developed the look of the sets based on the technical scout sessions that VFX Legion's New York-based On-Set Supervisor Eric Pascarelli attended. Working with Lucky 8’s production team during the shoots, Pascarelli made sure they had the shots Legion’s artists needed back in Burbank. The detailed descriptions and measurements of each shoot that he provided ensured that they got it right the first time and were able to turn around the all of the visual effects quickly and cost-effectively. VFX Legion used Zoom video conferencing to collaborate during every phase of the production, and to go over the continually evolving plan of action and ensure that the teams on both coasts were always on the same page. Late in the game, Lucky 8 asked Legion to create the show open graphics package. The team pitched a number of designs and styles of both treatments and logos. The company’s LA team designed and animated the open, and fine-tuned it based on the client’s editorial decisions. “’The Food That Built America’ was a fixed cost show because of the way it was structured,” says Hattin, Legion’s founder. “It required the kind of practical solutions that our pioneering pipeline and forward-thinking approach to visual effects production was created to handle.” “Working on a docudrama with Lucky 8, a New York-based company that’s produced a prestigious roster of documentaries, was a great experience,” adds Hattin. “History Channel is home to a continuing line-up of documentaries and docudramas that captivate and engross audiences with dynamic programming about the past and present. Legion’s team really enjoyed and appreciated the opportunity to work in this genre.” Equipment used: Compositing in The Foundry’s Nuke, Matte Painting in Adobe Photoshop, 3D Rendering in Redshift, Project Management in Autodesk’s Shotgun, 3d Lighting and animation in Autodesk’s Maya, Motion Graphics Design: Adobe After Effects/Illustrator, File Transfer: Signiant Media Shuttle

    建立美国的食物

    暂无简介

    The Food That Built America

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}
    广告公司: VFX Legion (美国 洛杉矶) 制作公司: Lucky 8

    案例详情

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入