SUNNY SALE|短视频|广告营销案例【ADGuider广告指南】

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阳光销售

案例简介：描述客户的简报尽管 Emart 是韩国第一大折扣店，但它有一个弱点。午餐时间销售额大幅下降。因此，Cheil Worldwide 希望找到一种从下午 12 点开始增加销售额的方法到 1加强他们的市场领导地位。创意执行我们安装了一个阴影 QR 码，只能从下午 12 点开始使用到 1当人们扫描二维码时，它会自动链接到 SunnySale 手机主页。用户会收到特别优惠，包括一张 12 美元的优惠券。当用户在网上商店购物时，它会直接送到家里。描述简短/目标的创造性解决方案。我们如何使它成为可能？我们利用中午的阳光和阴影二维码给人们提供了独特的午餐购物体验。尽可能详细地描述结果。 2月发行了超过 12,000 张优惠券，新的 Emart 会员比上月增加了 58%。2月，Emart mail 的销售额在午餐时间增长了 25%，过去一个月媒体对影子二维码促销的报道增加了。此外，阳光最显著的结果是，它让人们 “阳光” 至少一天。

阳光销售

案例简介：Describe the brief from the client Even though Emart is Korea’s No.1 discount store, it has a weakness. Its sales drastically decrease during lunch time. Therefore, Cheil Worldwide would like to find a way to increase sales from 12p.m. to 1p.m. to reinforce their market leader position. Creative Execution We installed a shadow QR Code only available from 12p.m. to 1p.m. When people scan the QR Code it is automatically linked to the SunnySale mobile homepage. The users receive special offers including a $12 coupon. When users make a purchase on the online store, it is directly delivered home. Describe the creative solution to the brief/objective. How can we make it possible? We gave people a unique lunch shopping experience using the sunlight at noon and a shadow QR Code. Describe the results in as much detail as possible. Over 12,000 coupons issued and new Emart membership increased by 58% in February from the previous month. Sales at Emart mail increased 25% during lunch hours in February and media coverage on the shadow QR Code promotion over the past month. Also, the most notable result of the SunnySale is that it made people ‘Sunny’ for at least one day.