本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
不遗余力
案例简介：美国第9大独立精酿啤酒厂Stone Brewing今天宣布，其在全国范围内倒挂标签的 “意外” 并非错误。在一场远远超出广告范围的大胆运动中，Stone改变了生产方式，故意颠倒了标签，以强化其信息，即啤酒厂将 “不遗余力”。'全国性的 “错误” 旨在揭示迄今为止犯下的所有错误，这使该公司能够生产出最好的啤酒。多年的反复试验，错误和错误确保了从配料采购和酿造到分销和服务的每一个细节都得到考虑。任何一家公司都可以为自己的成就感到自豪，但斯通独特的文化是一种特别庆祝有时因失败而产生的成就的文化。Stone的第一个倒挂标签于6月中旬开始在全国范围内推出，没有任何解释，故意使粉丝措手不及。今天，斯通宣布在可预见的未来，标签将保持向上，敦促人们从全新的角度看待斯通。美国Big Family Table为Stone创建的综合广告，类别为: 酒精饮料。
不遗余力
案例简介：Stone Brewing, the nation’s 9th largest independent craft brewery announces today that its nationwide ‘mishap’ of upside-down labels is not a mistake. In a bold campaign that extends far beyond the advertisements, Stone turned production on its head, deliberately applying labels upside down to reinforce its message that the brewery will ‘Leave No Stone Unturned.’ The nationwide ‘mistake’ was designed to shine light on all the mistakes made to-date, which allows the company to make the best beer possible. The collective years of trial and error and error and error have ensured that every last detail has been considered from ingredient sourcing and brewing, to distribution and service. Any company can be proud of their accomplishments, but Stone’s unique culture is one that especially celebrates the accomplishments that are sometimes born of failures. Stone’s first upside-down labels began rolling out nationwide in mid-June with no explanation, intentionally catching fans off guard. Today, Stone announces that the labels will remain upturned for the foreseeable future, urging people to look at Stone from a whole new perspective. Integrated advertisement created by Big Family Table, United States for Stone, within the category: Alcoholic Drinks.
Leave No Stone Unturned
案例简介：美国第9大独立精酿啤酒厂Stone Brewing今天宣布，其在全国范围内倒挂标签的 “意外” 并非错误。在一场远远超出广告范围的大胆运动中，Stone改变了生产方式，故意颠倒了标签，以强化其信息，即啤酒厂将 “不遗余力”。'全国性的 “错误” 旨在揭示迄今为止犯下的所有错误，这使该公司能够生产出最好的啤酒。多年的反复试验，错误和错误确保了从配料采购和酿造到分销和服务的每一个细节都得到考虑。任何一家公司都可以为自己的成就感到自豪，但斯通独特的文化是一种特别庆祝有时因失败而产生的成就的文化。Stone的第一个倒挂标签于6月中旬开始在全国范围内推出，没有任何解释，故意使粉丝措手不及。今天，斯通宣布在可预见的未来，标签将保持向上，敦促人们从全新的角度看待斯通。美国Big Family Table为Stone创建的综合广告，类别为: 酒精饮料。
Leave No Stone Unturned
案例简介：Stone Brewing, the nation’s 9th largest independent craft brewery announces today that its nationwide ‘mishap’ of upside-down labels is not a mistake. In a bold campaign that extends far beyond the advertisements, Stone turned production on its head, deliberately applying labels upside down to reinforce its message that the brewery will ‘Leave No Stone Unturned.’ The nationwide ‘mistake’ was designed to shine light on all the mistakes made to-date, which allows the company to make the best beer possible. The collective years of trial and error and error and error have ensured that every last detail has been considered from ingredient sourcing and brewing, to distribution and service. Any company can be proud of their accomplishments, but Stone’s unique culture is one that especially celebrates the accomplishments that are sometimes born of failures. Stone’s first upside-down labels began rolling out nationwide in mid-June with no explanation, intentionally catching fans off guard. Today, Stone announces that the labels will remain upturned for the foreseeable future, urging people to look at Stone from a whole new perspective. Integrated advertisement created by Big Family Table, United States for Stone, within the category: Alcoholic Drinks.
不遗余力
暂无简介
Leave No Stone Unturned
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
