Hulu is launching its ‘Hulu Sellouts’ campaign with two 30-second national TV spots starring NBA superstars Joel Embiid and Damian Lillard. Created in partnership with new IPG agency Big Family Table, the campaign celebrates the “sellouts” in admitting that the brand paid athletes to tell people Hulu has live sports.In Portland star Lillard’s spot, we see the already tattooed player sitting in a tattoo parlor. He is preparing to get a tattoo stating “Hulu has live sports”. The artist asks if he can change the font, change the style or have the words coming out of a dragon’s mouth. He’s nixed each time by a pair of lawyers. The tattoo artist then asks how much he’s getting paid to have the tattoos. Jump to Lillard on a Hulu set with Hulu jersey and ball with money raining down on him. He says, “Hulu has live sports.”In 76er star Embiid’s spot, he is seen signing a basketball for a child. The signature reads “Joel ‘Hulu has live sports’ Embiid.” The man formerly known as ‘The Process’ says it’s his new nickname and tells another fan that’s legally how he has to refer to himself now. A small boy with a cast on his arm chases the player and asks why he changed his nickname. The 7-foot player leans way down to the kid’s level and says: “Money.” He then is seen in the Hulu set saying “Hulu has live sports,” counting down the times he is legally obligated to say the phrase.A third ad will feature Giannis Antetokounmpo and will run throughout the year.CreditsAgency: Big Family TableClient: HuluClient Credits:CEO: Randy Freer CMO: Kelly CampbellVP, Content Marketing: Ryan CrosbyDirector, Live TV Marketing: Michael SchneiderManager, Marketing: Rosalind PressmanSenior Marketing Manager: Jordan Badia-BellingerMarketing Coordinator: Chie Kobayashi BFT Credits and Titles:Managing Director Troy KelleyExecutive Creative Director Guto ArakiGroup Strategy Director Will BurroughsExecutive Integrated Producer Mary Ellen DugganCreative Director Eric ManchesterCreative Director Neal Desai Senior Art Director Max PollakSenior Copywriter Carly BlitzSenior Copywriter Marcin MarkiewiczSenior Art Director Vlad IvangorodskyAccount Supervisor Kristin Paul Account Executive Demi TreismanAccount Coordinator Betsy RobertsSenior Strategist Ravi Jayanath Designer Akilah PassmoreLive Action Production CompanyProduction Company Name: Hungry ManDirector: Dave LadenExecutive Producer: Dan DuffyLine Producer: Omar BustosDirector of Photography: Eric SchmidtEditorial: Union EditorialEditor: Christjan JordanAssistant Editor: Joe HughesManaging Director: Michael RaimondiSenior Producer: Dani DuHadwayPost VFX: Resolution LAFlame Artist: Carolyn WoodsFlame Artist: Maury RosenfeldVFX Producer: Logan AriesSenior VFX Producer: Alexa AtkinColor Company: MPCSenior Colorist: Ricky GausisColor Producer: Rebecca BoorsmaEP: Meghan LangAudio Post Company: Lime StudiosAudio Engineer: Mark MeyuhasAssistant Engineer: Peter Lapinski EP: Susie BoyajanLicensed/Composed Music, Credits and Track Info:Composer: Michael HazizaCreative Director/Partner: Stephan AltmanHead of Production/Partner: Shelley AltmanEP: Colette Huemer