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不是场
案例简介：Humanaut正在帮助推出新的清洁购物应用Merryfield，这是一款通过新的数字视频活动来奖励购买 “清洁” 产品的消费者的应用程序。这标志着上个月在App Store首次亮相的Merryfield的广告活动。 在90秒的广告中，梅里菲尔德 (Merryfield) 戳中自己的一点乐趣，在更好的食品和家居用品行业典型的俗气、做人的营销，最终选择了一种简单的，关于这款应用程序实际工作的脚踏实地的解释。 Merryfield创始人兼首席执行官大卫 · 梅耶尔 (David Mayer) 表示: “现在，许多人比以往任何时候都更希望投资于自己的健康和保健，但他们没有时间进行研究，他们也有预算限制。”“Merryfield为购物者做家庭作业，每次购买没有所有人造垃圾和不想要的化学物质的产品时，都会给他们奖励。” Merryfield应用程序允许用户从任何商店拍摄收据的照片; 当购买的商品与应用程序中的一个精心设计的清洁标签品牌匹配时，用户会积累积分，可以在Whole Foods、Sephora、Panera Bread和REI等零售店兑换礼品卡。 在Facebook、Instagram、Twitter、Hulu和YouTube上播放的长篇视频和短篇剪辑，其中有一名男子演唱了一首关于梅里菲尔德的激情但陈词滥调的歌曲，各种购物者用问题和评论打断他。正如一个无聊的孩子和他的妈妈一起购物时所描述的那样，梅里菲尔德是 “不废话的干净购物应用程序”。 消费者可以通过购买像Applegate，Beyond Meat，Califia Farms，Country Archer，Hello Bello，LesserEvil，Nadamoo，Nellie's Free Range，Only Upon A Farm，Orgain，Pete & Gerry's，纯伊丽莎白，Stonyfield Organic，Thinkbaby，Thinksport和Vital Proteins等品牌，举几个例子。 Merryfield的联合创始人兼质量标准与政策负责人乔 · 迪克森 (Joe Dickson) 说: “我们仔细研究每一种成分，并询问它是否安全、必要或您期望在 '清洁' 产品中找到的东西。”“我们已经为杂货店的所有类别制定了标准，包括美容产品和宠物食品。我们还认真关注可能会产生误导的标签声明和语言，以帮助确保你得到你在标签上承诺的东西。“ Merryfield的行业专家清洁委员会仔细审查数千种日常产品的标签，并确定哪些产品符合 “清洁” 的标准。成员包括Dickson; Beautycount前环境、健康和安全主管Mia Davis; Kim McDevitt，R.D.，MPH，专门从事家庭营养的注册营养师; 和Erorol Schweizer，前全食食品市场杂货市场副总裁。 “Humanaut的专业之一是向更主流的观众解释复杂或高尚的想法，这些想法来自颠覆性的，更适合你的品牌。对于需要超越传统全食超市 (Whole Foods) 场景才能成长的品牌，我们帮助他们从泡沫中思考，以达到目标或沃尔玛购物者。这是一个越来越关心所有好东西的团体，但没有耐心进行关于可持续性或高果糖玉米糖浆的邪恶的演讲，“克拉克说。 Humanaut已经建立了天然和有机食品品牌类别的可靠客户列表，与Splenda Stevia，organic Valley，Nutribullet，Hello Oral Care和Suja等合作。该机构在4月份获得了梅里菲尔德的数字项目工作，没有进行推销。 由于另一位Humanaut客户Only Organic的介绍，代理/客户关系的演变。只有Organic向Merryfield提供了其 “跳过化学品” 视频，以便在应用程序中使用，以帮助应用程序用户了解更多有关有机产品的信息。 “我们想制作一件里程碑式的作品来帮助我们推出新公司。我不知道那应该是什么。梅里菲尔德创始人兼首席执行官大卫 · 梅耶尔 (David Mayer) 解释说，我不知道在大流行期间是否有可能。“人类组织很快就提出了一个比我想象的要大得多的概念和执行力。” 该广告的目标是希望做出更健康的饮食选择的主流受众，而不仅仅是死有机买家，这是Humanaut的典型讲故事形式。它也标志着Humanaut自新型冠状病毒肺炎以来最大的产量。 Merryfield是没有孩子饥饿的合作伙伴，并捐赠了1% 的销售额来结束童年的饥饿。
不是场
案例简介：Humanaut is helping launch the new clean-shopping app Merryfield, an app that rewards consumers who buy “clean” products, with a new digital video campaign. This marks the first ad campaign for Merryfield, which debuted last month in the App Store. In the 90-second tongue-in-cheek ad Merryfield pokes a bit of fun at itself, skewering the typical cheesy, do-gooder marketing in the better-for-you food and household goods sectors, ultimately opting for a simple, down-to-earth explanation of how the app actually works. "Now more than ever, many people want to invest in their own health and wellness but they don't have time to do the research and they also have budget constraints,” said David Mayer, Merryfield Founder and CEO. ”Merryfield does the homework for shoppers and rewards them every time they buy products without all the artificial junk and unwanted chemicals." The Merryfield app allows users to take a photo of their receipt from any store; when an item purchased matches one of the curated clean-label brands in the app, users accumulate points that can be redeemed for gift cards at Whole Foods, Sephora, Panera Bread, and REI, among other retail outlets. The long form video and short-form cut down running on Facebook, Instagram, Twitter, Hulu and YouTube, feature a man singing a passionate but cliched song about Merryfield, and various shoppers interrupting him with questions and commentary. As one bored kid shopping with his mom describes it, Merryfield is the “No-crap clean shopping app.” Consumers can accrue points by purchasing brands like Applegate, Beyond Meat, Califia Farms, Country Archer, Hello Bello, LesserEvil, Nadamoo, Nellie’s Free Range, Once Upon A Farm, Orgain, Pete & Gerry’s, Purely Elizabeth, Stonyfield Organic, Thinkbaby, Thinksport and Vital Proteins, to name a few. “We look carefully at every ingredient and ask whether it’s safe, necessary or something you’d expect to find in a ‘clean’ product,” said Joe Dickson, Co-Founder and Head of Quality Standards & Policy at Merryfield. “We’ve created standards for all categories in the grocery store, including beauty products and pet food. We also look hard at label claims and language that could be misleading to help make sure you get what you’re promised on the label.” Merryfield’s Clean Council of industry experts scrutinize the labels of thousands of everyday products and identify which ones meet their criteria to be “clean.” Members include Dickson; Mia Davis, former Head of Environment, Health and Safety at Beautycounter; Kim McDevitt, R.D., MPH, a registered dietitian specializing in family nutrition; and Errol Schweizer, former vice president of Grocery for Whole Foods Market. “One of Humanaut’s specialties is explaining complicated or high-minded ideas from disruptive, better-for-you brands to a more mainstream audience. For brands that need to reach beyond the traditional Whole Foods scene in order to grow, we help them think outside that bubble to reach the Target or Walmart shopper. This is a group that increasingly cares about all that good stuff, but doesn’t have the patience for a lecture about sustainability or the evils of high fructose corn syrup,” said Clark. Humanaut has built a solid client list of natural and organic food brand categories, working with the likes of Splenda Stevia, Organic Valley, Nutribullet, Hello Oral Care and Suja. The agency was awarded Merryfield’s digital project work in April without a pitch. The agency/client relationship evolved thanks to an introduction from Only Organic, another Humanaut client. Only Organic provided its “Skip the Chemicals” video to Merryfield for use in the app to help app users learn more about Organic products. "We wanted to produce a landmark piece of work to help us launch our new company. I didn't know what that should be. And I didn't know if it was even possible in the middle of a pandemic, explained David Mayer, Founder and CEO, Merryfield. “Humanaut quickly delivered a concept and execution far greater than I could have imagined." The ad targets a mainstream audience who wants to make healthier eating choices, rather than just die-hard organic buyers, a typical storytelling format for Humanaut. It also marks Humanaut’s largest production since COVID-19. Merryfield is a partner of No Kid Hungry and donates 1% of its sales to end childhood hunger.
Not a Field
案例简介：Humanaut正在帮助推出新的清洁购物应用Merryfield，这是一款通过新的数字视频活动来奖励购买 “清洁” 产品的消费者的应用程序。这标志着上个月在App Store首次亮相的Merryfield的广告活动。 在90秒的广告中，梅里菲尔德 (Merryfield) 戳中自己的一点乐趣，在更好的食品和家居用品行业典型的俗气、做人的营销，最终选择了一种简单的，关于这款应用程序实际工作的脚踏实地的解释。 Merryfield创始人兼首席执行官大卫 · 梅耶尔 (David Mayer) 表示: “现在，许多人比以往任何时候都更希望投资于自己的健康和保健，但他们没有时间进行研究，他们也有预算限制。”“Merryfield为购物者做家庭作业，每次购买没有所有人造垃圾和不想要的化学物质的产品时，都会给他们奖励。” Merryfield应用程序允许用户从任何商店拍摄收据的照片; 当购买的商品与应用程序中的一个精心设计的清洁标签品牌匹配时，用户会积累积分，可以在Whole Foods、Sephora、Panera Bread和REI等零售店兑换礼品卡。 在Facebook、Instagram、Twitter、Hulu和YouTube上播放的长篇视频和短篇剪辑，其中有一名男子演唱了一首关于梅里菲尔德的激情但陈词滥调的歌曲，各种购物者用问题和评论打断他。正如一个无聊的孩子和他的妈妈一起购物时所描述的那样，梅里菲尔德是 “不废话的干净购物应用程序”。 消费者可以通过购买像Applegate，Beyond Meat，Califia Farms，Country Archer，Hello Bello，LesserEvil，Nadamoo，Nellie's Free Range，Only Upon A Farm，Orgain，Pete & Gerry's，纯伊丽莎白，Stonyfield Organic，Thinkbaby，Thinksport和Vital Proteins等品牌，举几个例子。 Merryfield的联合创始人兼质量标准与政策负责人乔 · 迪克森 (Joe Dickson) 说: “我们仔细研究每一种成分，并询问它是否安全、必要或您期望在 '清洁' 产品中找到的东西。”“我们已经为杂货店的所有类别制定了标准，包括美容产品和宠物食品。我们还认真关注可能会产生误导的标签声明和语言，以帮助确保你得到你在标签上承诺的东西。“ Merryfield的行业专家清洁委员会仔细审查数千种日常产品的标签，并确定哪些产品符合 “清洁” 的标准。成员包括Dickson; Beautycount前环境、健康和安全主管Mia Davis; Kim McDevitt，R.D.，MPH，专门从事家庭营养的注册营养师; 和Erorol Schweizer，前全食食品市场杂货市场副总裁。 “Humanaut的专业之一是向更主流的观众解释复杂或高尚的想法，这些想法来自颠覆性的，更适合你的品牌。对于需要超越传统全食超市 (Whole Foods) 场景才能成长的品牌，我们帮助他们从泡沫中思考，以达到目标或沃尔玛购物者。这是一个越来越关心所有好东西的团体，但没有耐心进行关于可持续性或高果糖玉米糖浆的邪恶的演讲，“克拉克说。 Humanaut已经建立了天然和有机食品品牌类别的可靠客户列表，与Splenda Stevia，organic Valley，Nutribullet，Hello Oral Care和Suja等合作。该机构在4月份获得了梅里菲尔德的数字项目工作，没有进行推销。 由于另一位Humanaut客户Only Organic的介绍，代理/客户关系的演变。只有Organic向Merryfield提供了其 “跳过化学品” 视频，以便在应用程序中使用，以帮助应用程序用户了解更多有关有机产品的信息。 “我们想制作一件里程碑式的作品来帮助我们推出新公司。我不知道那应该是什么。梅里菲尔德创始人兼首席执行官大卫 · 梅耶尔 (David Mayer) 解释说，我不知道在大流行期间是否有可能。“人类组织很快就提出了一个比我想象的要大得多的概念和执行力。” 该广告的目标是希望做出更健康的饮食选择的主流受众，而不仅仅是死有机买家，这是Humanaut的典型讲故事形式。它也标志着Humanaut自新型冠状病毒肺炎以来最大的产量。 Merryfield是没有孩子饥饿的合作伙伴，并捐赠了1% 的销售额来结束童年的饥饿。
Not a Field
案例简介：Humanaut is helping launch the new clean-shopping app Merryfield, an app that rewards consumers who buy “clean” products, with a new digital video campaign. This marks the first ad campaign for Merryfield, which debuted last month in the App Store. In the 90-second tongue-in-cheek ad Merryfield pokes a bit of fun at itself, skewering the typical cheesy, do-gooder marketing in the better-for-you food and household goods sectors, ultimately opting for a simple, down-to-earth explanation of how the app actually works. "Now more than ever, many people want to invest in their own health and wellness but they don't have time to do the research and they also have budget constraints,” said David Mayer, Merryfield Founder and CEO. ”Merryfield does the homework for shoppers and rewards them every time they buy products without all the artificial junk and unwanted chemicals." The Merryfield app allows users to take a photo of their receipt from any store; when an item purchased matches one of the curated clean-label brands in the app, users accumulate points that can be redeemed for gift cards at Whole Foods, Sephora, Panera Bread, and REI, among other retail outlets. The long form video and short-form cut down running on Facebook, Instagram, Twitter, Hulu and YouTube, feature a man singing a passionate but cliched song about Merryfield, and various shoppers interrupting him with questions and commentary. As one bored kid shopping with his mom describes it, Merryfield is the “No-crap clean shopping app.” Consumers can accrue points by purchasing brands like Applegate, Beyond Meat, Califia Farms, Country Archer, Hello Bello, LesserEvil, Nadamoo, Nellie’s Free Range, Once Upon A Farm, Orgain, Pete & Gerry’s, Purely Elizabeth, Stonyfield Organic, Thinkbaby, Thinksport and Vital Proteins, to name a few. “We look carefully at every ingredient and ask whether it’s safe, necessary or something you’d expect to find in a ‘clean’ product,” said Joe Dickson, Co-Founder and Head of Quality Standards & Policy at Merryfield. “We’ve created standards for all categories in the grocery store, including beauty products and pet food. We also look hard at label claims and language that could be misleading to help make sure you get what you’re promised on the label.” Merryfield’s Clean Council of industry experts scrutinize the labels of thousands of everyday products and identify which ones meet their criteria to be “clean.” Members include Dickson; Mia Davis, former Head of Environment, Health and Safety at Beautycounter; Kim McDevitt, R.D., MPH, a registered dietitian specializing in family nutrition; and Errol Schweizer, former vice president of Grocery for Whole Foods Market. “One of Humanaut’s specialties is explaining complicated or high-minded ideas from disruptive, better-for-you brands to a more mainstream audience. For brands that need to reach beyond the traditional Whole Foods scene in order to grow, we help them think outside that bubble to reach the Target or Walmart shopper. This is a group that increasingly cares about all that good stuff, but doesn’t have the patience for a lecture about sustainability or the evils of high fructose corn syrup,” said Clark. Humanaut has built a solid client list of natural and organic food brand categories, working with the likes of Splenda Stevia, Organic Valley, Nutribullet, Hello Oral Care and Suja. The agency was awarded Merryfield’s digital project work in April without a pitch. The agency/client relationship evolved thanks to an introduction from Only Organic, another Humanaut client. Only Organic provided its “Skip the Chemicals” video to Merryfield for use in the app to help app users learn more about Organic products. "We wanted to produce a landmark piece of work to help us launch our new company. I didn't know what that should be. And I didn't know if it was even possible in the middle of a pandemic, explained David Mayer, Founder and CEO, Merryfield. “Humanaut quickly delivered a concept and execution far greater than I could have imagined." The ad targets a mainstream audience who wants to make healthier eating choices, rather than just die-hard organic buyers, a typical storytelling format for Humanaut. It also marks Humanaut’s largest production since COVID-19. Merryfield is a partner of No Kid Hungry and donates 1% of its sales to end childhood hunger.
不是场
暂无简介
Not a Field
暂无简介
基本信息
- 广告战役： #Merryfield-影视-c3b2#
- 广告品牌： Merryfield
- 发布日期： 2020
- 行业领域： 生活服务 , 商场超市
- 媒体类别： 微电影
- 广告语言： 英语
- 媒介平台： 网络
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