Virgin America App|短视频,APP|广告营销案例【ADGuider广告指南】

维珍美国应用

案例简介：活动描述当竞争对手接受现成的解决方案时，我们通过为 iOS 和 Android 开发本地应用程序来突破质量界限。这个应用程序建立在我们 2014年为维珍美国网站重新设计所做的工作之上。我们没有走捷径，因为我们知道本地应用程序使体验更快、更愉快 -- 这是维珍美国公司的客户对他们的数字渠道的期望。我们的目标是创建一个感觉有趣的应用程序，并扩展他们新网站的体验。结果我们创建的新应用程序是: 超快。用户可以在不到 60 秒的时间内找到并预订航班。偏好被存储在用户的座位和客舱类别中，不仅仅是乘客的偏好，也是他们的旅行伙伴的偏好。位置感知。该应用程序可以感知你在旅途中的位置，并无缝地将模式从登机转移到登机。有趣。动画登机牌让传单对他们的目的地感到兴奋，一种新颖的 Spotify 集成可以让你在 35,000英尺摇滚到城市主题播放列表。概要维珍美国航空以重塑飞行而闻名 -- 拥有更好的机舱设计、便利设施和技术 (每次飞行都有触摸屏娱乐、个人电源插座和 WiFi)。该航空公司依靠我们创新数字产品，巩固其在航空公司中的领导地位。这不仅仅是想要一个 “精通技术” 的名声。这是一个商业优势。维珍的数字优先方法引发了 14% 的转换增长，推动了维珍成功的首次公开募股，并促成了 20亿美元的收购。继推出维珍屡获殊荣的网站 (该类别中第一个响应式网站) 后，我们被要求在 2016年设计和开发其第一个移动预订应用程序。执行作为网站的延续，VirginAmerica.com 应用程序允许用户通过一个比任何其他航空公司更快的循序渐进、直观的过程。信息、活动和交易增强而不是阻碍预订过程，因此营销感觉相关和实用。该应用程序的风格和色调 -- 厚脸皮和扁平，带有化身和肖像 -- 体现了维珍的品牌，并超越了既定的数字边界与用户联系。该应用程序花了 13 个月的时间来设计和开发。战略该应用程序具有上下文意识，知道在飞行日自动切换到 “旅行模式”，并专注于旅行者最关心的事情: 快速登机，挑选和升级座位, 存储移动登机牌并查看航班警报信息。

维珍美国应用

案例简介：CampaignDescription While competitors accept off-the-shelf solutions, we pushed the boundaries of quality by developing native apps for iOS and Android. The app built upon the work we did for Virgin America’s website redesign in 2014. We took no shortcuts since we know that native apps makes the experience faster and more delightful – qualities that Virgin America’s customers have come to expect from their digital channels. We aimed to create an app that felt playful and extended the experience of their new website. Outcome The new app we created is:Ultra-fast. Users can find and book a flight in less than 60 seconds.Personalized at every turn. Preferences get stored for a user’s seating and cabin class, not just for passengers, but also for their travel companions.Location-aware. The app senses where you are in your journey and seamlessly shifts modes from check-in to boarding.Fun. Animated boarding passes get fliers excited about their destination and a novel Spotify integration lets you rock out to city-themed playlists at 35,000 feet. Synopsis Virgin America is known for reinventing flying-- with better cabin design, amenities and technology (touch-screen entertainment, personal power outlets and WiFi on every flight). The airline has relied on us to innovate digital products that cement its leadership position amongst airlines. It’s not just about wanting a "tech-savvy" reputation. It's a business advantage. Virgin’s digital-first approach sparked a 14% increase in conversions, propelled Virgin’s successful IPO and contributed to the $2 billion acquisition of the airline. On the heels of launching Virgin’s award-winning website (the first responsive site in the category), we were asked to design and develop its first mobile booking app in 2016. Execution In continuation with the website, VirginAmerica.com the app allows users to flow through a step-by-step, intuitive, process that is faster than that of any other airline. Messaging, campaigns, and deals enhance instead of hinder the booking process, so marketing feels relevant and utilitarian. The app's style and tone—cheeky and flat, with avatars and iconography—deliver on Virgin’s brand and connect with users beyond established digital boundaries. The app took 13 months to design and develop. Strategy The app is contextually aware, knowing to automatically shift into “travel mode” on a flight day and focusing on what travelers care about most: checking in quickly, picking and upgrading seats, storing mobile boarding passes and seeing flight alert information.