All Of Us Are RockStars|户外|广告营销案例【ADGuider广告指南】

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已切换成原语言，点击可翻译成中文

我们都是摇滚明星

案例简介：亨德里克斯工作室是一个音乐排练工作室，年轻的乐队在那里完善他们的技能。问题: 音乐家停止排练，因为通往大舞台的道路对他们来说太难了。洞察: 年轻音乐家怀疑他们的天赋。想法: 告诉年轻的音乐家，我们每个人都有一个摇滚明星。解决方案: 海报，其中一个精子首先到达胚珠，被比喻为舞台上的摇滚明星。舞台前有一群欣赏的粉丝。这些粉丝也是永远不会到达胚珠的精子，所以他们永远不会成为摇滚明星。

我们都是摇滚明星

案例简介：Hendrix Studio is a musical rehearsal studios, where young bands perfect their skills. Problem: Musicians stop rehearsing as the way to the big stage seems too hard for them. Insight: Young musicians doubt their talent. Idea: Telling young musicians that there is a rock star in every one of us. Solution: Poster in which a spermatozoon which reached the ovule first is metaphorically compared to a rock star on the stage. And there is a crowd of admiring fans before the stage. These fans are also spermatozoa which never reach the ovule so they never become rock stars.