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亨德里克斯工作室: 现场淋浴
案例简介：
亨德里克斯工作室: 现场淋浴
案例简介：
Hendrix Studios: Live Shower
案例简介：
Hendrix Studios: Live Shower
案例简介：
亨德里克斯工作室: 现场淋浴
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Hendrix Studios: Live Shower
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案例详情
HendrixStudio is musical rehearsal studios, where young bands perfect their skills. Problem: Musicians are tired and disincentivised to rehears over and over again. The bands split up. Goal: To inspire, restore power. Insight: Their dream is to become a rock star. Idea: Inspiring brand experience at the right time: cure for tiredness + dream renewed. Solution: HendrixLiveShower - unique bathroom curtain. Bathroom is a place where people sing. We created a curtain with a microphone and a crowd of thousands fans on it. Loyal HendrixStudio customers have received the HendrixLiveShower after their rehearsals. Results: Immediate reaction amongst HendrixStudio clients. The frequency of visits by regular customers rocketed 32% up and sales increased by 41%
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