How can we fight cervical cancer in the Amazon forest, where the incidence of the disease is three times the average of the rest of Brazil?The answer: a flower that blossoms once a year to remind Amazonian women to have their annual gynecological exams. The Flower of Life is a message that works in a region of low literacy rate, deep in the forest, with no roads and no cell signal, where leaflets and other media solutions are never enough to impact the audience.The local State Department of Health estimates that 1 million women are going to be reached by the campaign, that involves 5,000 public health agents. It transforms prevention into a local culture.CreditsClients: Hermes Pardini Laboratories and Pará State Department of HealthAgency: Ogilvy BrazilChief Creative Officer: Claudio LimaExecutive Creative Director: Felix DelvalleCreative Director: Ricardo SciammarellaArt Directors: John Bogea, Rodrigo PanachaoCopywriter: Pedro Rosas, Tarik FrankProduction Company: Corazon FilmsSoundtrack: Cabaret Audio