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乐高从宝贝们的脑海中制造出大片
案例简介：越过詹姆斯·卡梅隆; 乐高公司和爱好电影公司的托尔本 · 凯尔斯特鲁普有了一套新的故事讲述者来承担行动责任。
乐高从宝贝们的脑海中制造出大片
案例简介：Move over James Cameron; The LEGO Agency and Hobby Films' Torben Kjelstrup have a new set of storytellers to take up the action mantle.
LEGO builds a blockbuster from the minds of babes
案例简介：越过詹姆斯·卡梅隆; 乐高公司和爱好电影公司的托尔本 · 凯尔斯特鲁普有了一套新的故事讲述者来承担行动责任。
LEGO builds a blockbuster from the minds of babes
案例简介：Move over James Cameron; The LEGO Agency and Hobby Films' Torben Kjelstrup have a new set of storytellers to take up the action mantle.
乐高从宝贝们的脑海中制造出大片
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LEGO builds a blockbuster from the minds of babes
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We all remember the fantastical movies-of-the-mind we'd create when playing with toys in our youth. Harnessing a child's ability for endless imagination (with a plaything that allows for it) is The LEGO' Agency's super-sweet new campaign for the brand's LEGO City range. Bringing in six children and allowing them to make a blockbuster plot on the fly, How to Catch a Crook sees not only the playtime creativity, but also brings the scenes to big-budget life in delightfully po-faced parody moments. With great comedic timing and a real sense that the kids were taking charge, this spot, from Hobby Film's Torben Kjelstrup, is the LEGO playdate we always wanted.
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