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有史以来最好的借口
案例简介:哲学/解决方案 阿根廷北部的男人需要一个很好的借口去酒吧和朋友喝啤酒。他们需要: 有史以来最好的借口。 每个男人在酒吧喝的北啤酒,品牌分配一分钟的善举。北方队负责这项工作。我们在街上放了计时表。善行可以在网上遵循。提供了 50.043 分钟来做好事。会议记录被用来修复学校、改善公园、修复纪念碑、植树和清理湖泊。 这场运动引起了消费者的注意,口碑立即得到了传播。嗡嗡声沿着不同的媒体传播: 电视、广播和报纸。修复的地方的图像被广播。
有史以来最好的借口
案例简介:Philosophy/Solution Men from the North of Argentina needed a good excuse to go to the bar to drink beer with their friends. They needed: The Best excuse Ever. For each Norte beer a man had at the bar, the brand allotted one minute of good deeds. A Norte team was in charge of the work. We put counters in the street with the accrued minutes. And the good deeds could be followed on the web. 50.043 minutes were supplied for the making of good deeds. The minutes were used to repair schools, improve parks, restore monuments, plant trees and clean up lakes. The campaign got the consumers' attention and the word of mouth was immediate. The buzz spread along different media: TV, Radio and Newspapers. Images of the restored places were broadcasted.
The Best Excuse Ever
案例简介:哲学/解决方案 阿根廷北部的男人需要一个很好的借口去酒吧和朋友喝啤酒。他们需要: 有史以来最好的借口。 每个男人在酒吧喝的北啤酒,品牌分配一分钟的善举。北方队负责这项工作。我们在街上放了计时表。善行可以在网上遵循。提供了 50.043 分钟来做好事。会议记录被用来修复学校、改善公园、修复纪念碑、植树和清理湖泊。 这场运动引起了消费者的注意,口碑立即得到了传播。嗡嗡声沿着不同的媒体传播: 电视、广播和报纸。修复的地方的图像被广播。
The Best Excuse Ever
案例简介:Philosophy/Solution Men from the North of Argentina needed a good excuse to go to the bar to drink beer with their friends. They needed: The Best excuse Ever. For each Norte beer a man had at the bar, the brand allotted one minute of good deeds. A Norte team was in charge of the work. We put counters in the street with the accrued minutes. And the good deeds could be followed on the web. 50.043 minutes were supplied for the making of good deeds. The minutes were used to repair schools, improve parks, restore monuments, plant trees and clean up lakes. The campaign got the consumers' attention and the word of mouth was immediate. The buzz spread along different media: TV, Radio and Newspapers. Images of the restored places were broadcasted.
有史以来最好的借口
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The Best Excuse Ever
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