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国歌
案例简介:我们需要重新启动慈善游戏权,并证明他们所做的工作比单独玩游戏要强大得多。我们将慈善机构定位为使第一个孩子起义,用诗歌武装孩子们,以表明他们超越了他们所面临的压迫。我们发起了一场全球国歌,让人们知道起义已经开始。我们通过更多视频为它加油,这些视频显示了个别孩子在诗意上超越了成为儿童兵或劳工的情况。所有这些都证明了地球上最受害的群体是如何最终要求结束他们的压迫的。
国歌
案例简介:We needed to relaunch the charity Right To Play and prove that the work they do is so much more powerful than play alone. We positioned the charity as enabling the first Child Uprising, arming children with poetry to show them rising above the oppression they face. We launched with a global anthem to let people know that the Uprising had begun. We fuelled it with more videos showing individual children poetically rising above circumstances like becoming a child soldier or labourer. All proving how the most victimized group on earth is finally demanding an end to their oppression.
Anthem
案例简介:我们需要重新启动慈善游戏权,并证明他们所做的工作比单独玩游戏要强大得多。我们将慈善机构定位为使第一个孩子起义,用诗歌武装孩子们,以表明他们超越了他们所面临的压迫。我们发起了一场全球国歌,让人们知道起义已经开始。我们通过更多视频为它加油,这些视频显示了个别孩子在诗意上超越了成为儿童兵或劳工的情况。所有这些都证明了地球上最受害的群体是如何最终要求结束他们的压迫的。
Anthem
案例简介:We needed to relaunch the charity Right To Play and prove that the work they do is so much more powerful than play alone. We positioned the charity as enabling the first Child Uprising, arming children with poetry to show them rising above the oppression they face. We launched with a global anthem to let people know that the Uprising had begun. We fuelled it with more videos showing individual children poetically rising above circumstances like becoming a child soldier or labourer. All proving how the most victimized group on earth is finally demanding an end to their oppression.
国歌
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Anthem
暂无简介
基本信息
- 广告战役: #Right To Play-影视-94c2#
- 广告品牌: Right To Play
- 发布日期: 2000
- 行业领域: 公益慈善 , 公共事业
- 媒体类别: 微电影
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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