Every day, millions of children face dangerous and difficult challenges that rob them of their dignity and hope. Children are one of the most vulnerable populations and each day millions are oppressed by violence, child labor, early marriage, illiteracy and inequality. To help protect and give these children a voice, Right To Play has launched 'We Rise,' a powerful new global fundraising campaign to generate awareness and funds for international programs that honour these children, and give them hope through play-based learning, amplifying a conversation around the organization’s innovative and impactful approach to addressing the crisis of opportunity for children.The campaign is supported by three powerful videos developed by BBDO Canada and will run November through December. It is the first mass market donor campaign for Right To Play with funds raised allocated to programs in disadvantaged communities in Canada, the U.S., Africa, Asia and the Middle East. The global campaign is being deployed across North America, Germany, Switzerland and the UK.The campaign aims to give these oppressed children their own movement by shining a light upon the horrific circumstances these children face every day. From inhumane factory environments to child trafficking – many of their futures are severely limited by violence, exploitation and inequality. Through play-based learning, Right to Play empowers children to rise above these challenges and find their way back to hope.CreditsCampaign title: We RiseClient: Right to PlayAgency: BBDO TorontoChief Creative Officers: Denise Rossetto, Todd MackieVP, Group Account Director: Rebecca FlamanVP, Brand Planner: Tom KennyCopywriter: Domenique RasoArt Director: Anand IyerAccount Director: Jaya RizziAccount Supervisor: Sagi MamaliderDesign: Mike NugentBroadcast Producer: Dena ThompsonProduction Company: Skin & BonesDirector: Mark ZibertEditorial: The AssemblyEditors: David James Findlay, Marka Rankovic Music, voice direction & sound design: Pirate TorontoColour & VFX: Alter Ego