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Image_Hack
案例简介：活动描述 为了帮助代理和广告商改变他们的方式，我们需要为他们提供这样做的工具，所以我们研究了股票网站, 大多数机构购买他们使用的图像，我们看到的不是当今社会的现实形象，所以我们从改变这一点开始。我们与领先的摄影师合作，制作了非刻板的女性形象，然后上传到股票网站, 所以当人们寻找 “美丽的女人” 时，他们会从最好的一面得到女人的照片。
Image_Hack
案例简介：CampaignDescription To help agencies and advertisers change their ways, we needed to offer them the tools to do so, so we looked at stock-sites, where most agencies purchase the images they use and what we saw was not a realistic image of today’s society, so we started by changing that. We teamed up with leading photographers and created non-stereotypical images of women, which we then uploaded to the stock-sites, so when people searched for ‘Beautiful women’ they would get pictures of women from their best sides.
Image_Hack
案例简介：活动描述 为了帮助代理和广告商改变他们的方式，我们需要为他们提供这样做的工具，所以我们研究了股票网站, 大多数机构购买他们使用的图像，我们看到的不是当今社会的现实形象，所以我们从改变这一点开始。我们与领先的摄影师合作，制作了非刻板的女性形象，然后上传到股票网站, 所以当人们寻找 “美丽的女人” 时，他们会从最好的一面得到女人的照片。
Image_Hack
案例简介：CampaignDescription To help agencies and advertisers change their ways, we needed to offer them the tools to do so, so we looked at stock-sites, where most agencies purchase the images they use and what we saw was not a realistic image of today’s society, so we started by changing that. We teamed up with leading photographers and created non-stereotypical images of women, which we then uploaded to the stock-sites, so when people searched for ‘Beautiful women’ they would get pictures of women from their best sides.
Image_Hack
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Image_Hack
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