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费德里科的毛衣
案例简介：简介 AmericaTV 有机会做出不同的圣诞问候，这将真正接近人们。具有讽刺意味的是，拥有最受欢迎节目的电视品牌对观众来说并不接近。 想法 我们总是在谈论给予有多重要，但从来没有谈论接受有多重要。12月2日，秘鲁电视台最受尊敬的记者费德里科 · 萨拉扎用一件色彩鲜艳的毛衣取代了他通常的西装。立即，媒体和社交媒体被嘲笑淹没。 两天后，我们和费德里科一起推出了我们的圣诞现场，他自己告诉我，他穿的毛衣是他岳母送给他的礼物，他从未穿或感谢过, 有了这条消息: “礼物背后的重要价值不仅是它被给予的爱，也是它被接受的爱”。
费德里科的毛衣
案例简介：BRIEF AmericaTV had the opportunity to make a different Christmas greeting that will be truly close to people. Ironically the TV Brand that had the most popular shows, was not a close one to the viewers. IDEA We are always talking about how important it is to give but never how important it is to receive. On December 2, Federico Salazar, the most respected journalist of Peruvian TV, replaced his usual suit by a very colourful sweater. Immediately, the media and social media were flooded by mocks. Two days later we launched our Christmas spot with Federico himself telling that the sweater he wore was a gift from his mother-in-law that he had never worn or thanked as he should, with this message: “The important value behind a gift is not only the love which it is given, but also the love with which it is received”.
Federico´s Sweater
案例简介：简介 AmericaTV 有机会做出不同的圣诞问候，这将真正接近人们。具有讽刺意味的是，拥有最受欢迎节目的电视品牌对观众来说并不接近。 想法 我们总是在谈论给予有多重要，但从来没有谈论接受有多重要。12月2日，秘鲁电视台最受尊敬的记者费德里科 · 萨拉扎用一件色彩鲜艳的毛衣取代了他通常的西装。立即，媒体和社交媒体被嘲笑淹没。 两天后，我们和费德里科一起推出了我们的圣诞现场，他自己告诉我，他穿的毛衣是他岳母送给他的礼物，他从未穿或感谢过, 有了这条消息: “礼物背后的重要价值不仅是它被给予的爱，也是它被接受的爱”。
Federico´s Sweater
案例简介：BRIEF AmericaTV had the opportunity to make a different Christmas greeting that will be truly close to people. Ironically the TV Brand that had the most popular shows, was not a close one to the viewers. IDEA We are always talking about how important it is to give but never how important it is to receive. On December 2, Federico Salazar, the most respected journalist of Peruvian TV, replaced his usual suit by a very colourful sweater. Immediately, the media and social media were flooded by mocks. Two days later we launched our Christmas spot with Federico himself telling that the sweater he wore was a gift from his mother-in-law that he had never worn or thanked as he should, with this message: “The important value behind a gift is not only the love which it is given, but also the love with which it is received”.
费德里科的毛衣
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Federico´s Sweater
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基本信息
- 广告品牌： América Televisión
- 发布日期： 2015-12-01
- 行业领域： 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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