本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
美洲电视台: 费德里科的毛衣
案例简介:
美洲电视台: 费德里科的毛衣
案例简介:
América TV: Federico's Sweater
案例简介:
América TV: Federico's Sweater
案例简介:
美洲电视台: 费德里科的毛衣
暂无简介
América TV: Federico's Sweater
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
BRIEF AmericaTV had the opportunity to make a different Christmas greeting that will be truly close to people. Ironically the TV Brand that had the most popular shows, was not a close one to the viewers. IDEA We are always talking about how important it is to give but never how important it is to receive. On December 2, Federico Salazar, the most respected journalist of Peruvian TV, replaced his usual suit by a very colourful sweater. Immediately, the media and social media were flooded by mocks. Two days later we launched our Christmas spot with Federico himself telling that the sweater he wore was a gift from his mother-in-law that he had never worn or thanked as he should, with this message: “The important value behind a gift is not only the love which it is given, but also the love with which it is received”.
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善