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礼物
案例简介：数十年来，Pocky sticks一直是日本最畅销的巧克力零食。孩子和青少年喜欢他们，因为他们很容易与朋友分享。但是对年轻人的销售较弱，我们的简介是为这个目标群体提供一种重新分享和享受Pocky sticks的方式。因此，我们创建了时尚的新包装，专门用于高档商店和销售网点，并利用社交媒体将重新包装的零食作为时尚礼品进行推广。结果是对年轻人的销售额显着提高，新的销售渠道的开放以及品牌知名度和整体销售额的提高。日本电通为Pocky创作的设计广告，类别为: 糖果、小吃。
礼物
案例简介：Pocky sticks have been Japan’s top-selling chocolate snack for decades. Kids and teenagers love them because they’re easy to share with friends. But sales to young adults were weaker, and our brief was to give this target group a way to share and enjoy Pocky sticks anew. So we created stylish new packaging to be used exclusively at upscale shops and sales outlets, and leveraged social media to promote the repackaged snacks as a fashionable gift item. The result was significantly higher sales to young adults, the opening of new sales channels, and higher brand visibility and sales overall. Design advertisement created by Dentsu, Japan for Pocky, within the category: Confectionery, Snacks.
Pocky THE GIFT
案例简介：数十年来，Pocky sticks一直是日本最畅销的巧克力零食。孩子和青少年喜欢他们，因为他们很容易与朋友分享。但是对年轻人的销售较弱，我们的简介是为这个目标群体提供一种重新分享和享受Pocky sticks的方式。因此，我们创建了时尚的新包装，专门用于高档商店和销售网点，并利用社交媒体将重新包装的零食作为时尚礼品进行推广。结果是对年轻人的销售额显着提高，新的销售渠道的开放以及品牌知名度和整体销售额的提高。日本电通为Pocky创作的设计广告，类别为: 糖果、小吃。
Pocky THE GIFT
案例简介：Pocky sticks have been Japan’s top-selling chocolate snack for decades. Kids and teenagers love them because they’re easy to share with friends. But sales to young adults were weaker, and our brief was to give this target group a way to share and enjoy Pocky sticks anew. So we created stylish new packaging to be used exclusively at upscale shops and sales outlets, and leveraged social media to promote the repackaged snacks as a fashionable gift item. The result was significantly higher sales to young adults, the opening of new sales channels, and higher brand visibility and sales overall. Design advertisement created by Dentsu, Japan for Pocky, within the category: Confectionery, Snacks.
礼物
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Pocky THE GIFT
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