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礼物
案例简介:数十年来,Pocky sticks一直是日本最畅销的巧克力零食。孩子和青少年喜欢他们,因为他们很容易与朋友分享。但是,对年轻人的销售较弱,其摘要是为这个目标群体提供一种重新分享和享受Pocky sticks的方式。因此,电通公司创造了时尚的新包装,专门用于高档商店和销售点,并利用社交媒体将重新包装的零食作为时尚礼品进行推广。结果是对年轻人的销售额显着提高,新的销售渠道的开放以及品牌知名度和整体销售额的提高。
礼物
案例简介:Pocky sticks have been Japan’s top-selling chocolate snack for decades. Kids and teenagers love them because they’re easy to share with friends. But sales to young adults were weaker, and the brief was to give this target group a way to share and enjoy Pocky sticks anew. So Dentsu Inc created stylish new packaging to be used exclusively at upscale shops and sales outlets, and leveraged social media to promote the repackaged snacks as a fashionable gift item. The result was significantly higher sales to young adults, the opening of new sales channels, and higher brand visibility and sales overall.
Pocky THE GIFT
案例简介:数十年来,Pocky sticks一直是日本最畅销的巧克力零食。孩子和青少年喜欢他们,因为他们很容易与朋友分享。但是,对年轻人的销售较弱,其摘要是为这个目标群体提供一种重新分享和享受Pocky sticks的方式。因此,电通公司创造了时尚的新包装,专门用于高档商店和销售点,并利用社交媒体将重新包装的零食作为时尚礼品进行推广。结果是对年轻人的销售额显着提高,新的销售渠道的开放以及品牌知名度和整体销售额的提高。
Pocky THE GIFT
案例简介:Pocky sticks have been Japan’s top-selling chocolate snack for decades. Kids and teenagers love them because they’re easy to share with friends. But sales to young adults were weaker, and the brief was to give this target group a way to share and enjoy Pocky sticks anew. So Dentsu Inc created stylish new packaging to be used exclusively at upscale shops and sales outlets, and leveraged social media to promote the repackaged snacks as a fashionable gift item. The result was significantly higher sales to young adults, the opening of new sales channels, and higher brand visibility and sales overall.
礼物
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Pocky THE GIFT
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基本信息
- 广告战役: #Ezaki Glico-设计与品牌-90210#
- 广告品牌: 格力高
- 发布日期: 2021
- 行业领域: 休闲食品 , 饮食/特产
- 媒体类别: 海报/平面 , 动图
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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