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    The Underwear Rule, The hand短视频广告营销案例

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    内衣规则,手

    案例简介:欧洲委员会委托 Grey Amsterdam 开展一项运动,有两个明确的目标: 鼓励遭受性虐待的儿童站出来寻求帮助; 让成年人意识到对儿童的性暴力比人们想象的更频繁。“内衣规则” 是一部卡通动画,它故意遵循一条直接与孩子们说话的可到达的路线。这样,父母和照顾者就有了一个教育儿童性虐待的工具。活动 ( http://www.underwearrule.org ),涉及电视和数字作品,看到一个名为 Kiko 的卡通人物解释边界。“内衣规则” 以一种简单、有趣、没有威胁性的语气描述了孩子们在被触摸时应该接受或不接受什么。这项运动在所有 47 个成员国展开,还将在一本书中进行说明,该书可以从互联网上免费下载。

    内衣规则,手

    案例简介:The Council of Europe commissioned Grey Amsterdam to create a campaign with two clear goals: to encourage children suffering from sexual abuse to speak up and seek help; and to make adults aware that sexual violence against children happens more often than one might think. Deliberately, The Underwear Rule’, a cartoon animation, follows an accessible route, which speaks to the children directly. In this way, parents and care givers have a tool with which to educate children regarding sexual abuse. The campaign (http://www.underwearrule.org), involving TV and digital work, sees a cartoon character called Kiko explain boundaries. In a simple, playful and unthreatening tone, ‘The Underwear Rule’ describes what children should accept or not, when being touched. The campaign, which rolls out across all 47 member countries, and will be also illustrated in a book, downloadable for free from the internet.

    The Underwear Rule, The hand

    案例简介:欧洲委员会委托 Grey Amsterdam 开展一项运动,有两个明确的目标: 鼓励遭受性虐待的儿童站出来寻求帮助; 让成年人意识到对儿童的性暴力比人们想象的更频繁。“内衣规则” 是一部卡通动画,它故意遵循一条直接与孩子们说话的可到达的路线。这样,父母和照顾者就有了一个教育儿童性虐待的工具。活动 ( http://www.underwearrule.org ),涉及电视和数字作品,看到一个名为 Kiko 的卡通人物解释边界。“内衣规则” 以一种简单、有趣、没有威胁性的语气描述了孩子们在被触摸时应该接受或不接受什么。这项运动在所有 47 个成员国展开,还将在一本书中进行说明,该书可以从互联网上免费下载。

    The Underwear Rule, The hand

    案例简介:The Council of Europe commissioned Grey Amsterdam to create a campaign with two clear goals: to encourage children suffering from sexual abuse to speak up and seek help; and to make adults aware that sexual violence against children happens more often than one might think. Deliberately, The Underwear Rule’, a cartoon animation, follows an accessible route, which speaks to the children directly. In this way, parents and care givers have a tool with which to educate children regarding sexual abuse. The campaign (http://www.underwearrule.org), involving TV and digital work, sees a cartoon character called Kiko explain boundaries. In a simple, playful and unthreatening tone, ‘The Underwear Rule’ describes what children should accept or not, when being touched. The campaign, which rolls out across all 47 member countries, and will be also illustrated in a book, downloadable for free from the internet.

    内衣规则,手

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    The Underwear Rule, The hand

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