The Council of Europe: The Underwear Rule, The hand|图文,微电影,短视频|广告营销案例【ADGuider广告指南】

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欧洲委员会: 内衣规则，手

案例简介：

欧洲委员会: 内衣规则，手

案例简介：

The Council of Europe: The Underwear Rule, The hand

案例简介：

The Council of Europe: The Underwear Rule, The hand

案例简介：

欧洲委员会: 内衣规则，手

暂无简介

The Council of Europe: The Underwear Rule, The hand

暂无简介

基本信息

广告品牌： The Council of Europe
发布日期： 2011-07
行业领域： NGO , 公共事业
媒体类别：图文 , 微电影 , 短视频
广告语言：英语
媒介平台：网络

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创意

文案

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广告公司： Grey Amsterdam , Netherlands

案例详情

The Council of Europe commissioned Grey Amsterdam to create a campaign with two clear goals: to encourage children suffering from sexual abuse to speak up and seek help; and to make adults aware that sexual violence against children happens more often than one might think. Deliberately, The Underwear Rule’, a cartoon animation, follows an accessible route, which speaks to the children directly. In this way, parents and care givers have a tool with which to educate children regarding sexual abuse. The campaign (http://www.underwearrule.org), involving TV and digital work, sees a cartoon character called Kiko explain boundaries. In a simple, playful and unthreatening tone, ‘The Underwear Rule’ describes what children should accept or not, when being touched. The campaign, which rolls out across all 47 member countries, and will be also illustrated in a book, downloadable for free from the internet.

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