NIKE DA DA DING|短视频|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

耐克达达丁

案例简介：这部电影比广告大得多。这是对武器的召唤。这首歌是一种鼓舞人心的口号，这部电影是一场激动人心的音乐和图像奇观，它将深入你的内心，抓住你所拥有的每一点决心、骄傲和决心。印度社会让女孩认为运动不适合她们。他们被告知专注于学习是浪费时间，他们会晒黑，这将损害他们的婚姻资格。我们的任务是改变这一切。我们不得不以一种新鲜和令人兴奋的方式重新向女孩介绍运动。我们通过制作一个音乐视频来做到这一点，该视频以一个强大的运动队为特色，设置了一条特别委托的轨道，在健身房和俱乐部里听起来一样好。我们叫它大丁。广告成为了一个号召女孩们出去的号召，告诉她们运动，一切皆有可能。

耐克达达丁

案例简介：This film is something much bigger than advertising. It’s a call to arms. This song is an inspiring, rallying cry and this film is a thrilling spectacle of music and images that will reach down inside of you and grab every bit of resolve, pride, and determination you have. Society in India has conditioned girls to think that sport isn’t for them. They’re told it’s a waste of time, to focus on studies, that they'll get a tan, and it will hurt their marital eligibility. Our task was to change all of that. We had to reintroduce sport to girls in a way that felt fresh and exciting. We did this by making a music video that featured a strong sport squad set to a specially commissioned track that sounded as good in the gym as it did in clubs. We called it Da Da Ding. The ad became a rallying call for girls to get out, telling them that with sport, anything is possible.