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2018 包
案例简介：描述创意 Spotify 创造了流媒体类别 -- 但它现在面临许多强大的竞争对手。Spotify 的关键优势之一是其 2亿用户，他们不仅是世界上最大的音乐观众，也是最有激情的。Spotify 的增长是由我们用户的倡导以及世界音乐家的内容驱动的。 对于数百万听众来说，Spotify 个性化的年终数据回顾已经成为一项年度传统，与假日季节一样受到热切期待。我们以更高的用户体验来奖励这种忠诚度，同时也向每天激发他们激情的创作者开放。在 2018，艺术家被邀请重温和庆祝他们的 Spotify 数据以及。 描述执行 没有两个人以完全相同的方式使用 Spotify，所以我们建立了一个对每个人来说都是独一无二的网站体验。颜色用于个性化，每个用户体验中的颜色由他们自己的听力数据决定。排版用于电影效果，动画引入数据故事，给整体体验一个电影标题序列的感觉。 丰富多彩的方法是确保在多事的一年结束时有一种庆祝的感觉的关键。类型是关键，因为这是为粉丝和艺术家传达个性化数据的唯一方式。 个性化的数字体验是在三个月的时间里在 WebGL 建立的。Spotify 的数据团队创建了一个 API，持有近 2亿人的相关数据，然后访问这些数据以激发体验。 该网站当天在 60 多个国家上线，并被改编成 21 种语言。在第一天，超过 2000万名访问者来到体验，而不影响网站性能。 体验中的每个数据故事都可以在社交渠道上共享，在体验结束时，每个用户都可以获得可共享的快照。 通过创造一种引人入胜的视觉动态体验，我们平均每次访问超过 2:30 分钟的参与时间，来自 3400万多名消费者。超过 400,000 名艺术家订婚的时间更长。虽然该网站的播放列表有助于推动超过 40亿个增量流，但赢得媒体为那些不在平台上的人提供了一个 “FOMO” 因素。在网站发布的第一天，Spotify Wrapped 占据了 Twitter 全球趋势的前两个位置。
2018 包
案例简介：Describe the creative idea Spotify created the streaming category - but it now faces a number of formidable competitors. One of Spotify's key advantages is its 200 million users, which are not only the world’s biggest music audience, but also the most passionate. Spotify’s growth has been driven by the advocacy of our users, along with the content of the world’s musicians. For millions of listeners, Spotify’s personalized end-of-year data recap has become an annual tradition that’s as keenly anticipated as the holiday season itself. We rewarded this loyalty with an elevated user experience, while also opening it up to the creators who inspire their passion every day. In 2018, artists were invited to relive and celebrate their Spotify data as well. Describe the execution No two people use Spotify the exact same way, so we built a site experience that was unique for everyone. Color was used for personalization, with the colors in each user’s experience being dictated by their own listening data. Typography was used for cinematic effect, with animations leading into data stories giving the overall experience a movie title sequence feel. A colorful approach was key to ensure a celebratory feel at the end of an eventful year. Type was key because that was the only way to convey the personalized data for both fans and artists. The personalized digital experience was built over a three-month period, in WebGL. Spotify’s data team created an API, holding the relevant data of nearly 200 million people, which was then accessed to fuel the experience. The site went live in over 60 countries on the same day, and was adapted into 21 languages. During the first day, over 20 million visitors came to the experience, without affecting the site performance. Every data story within the experience could be shared on social channels, and a sharable snapshot was available to every user at the end of the experience. By creating an engaging and visually dynamic experience, we averaged over 2:30 minutes of engagement per visit, from over 34 million consumers. Over 400,000 artists engaged for even longer. While the site’s playlists helped to drive over 4 billion incremental streams, earned media provided a “FOMO” factor for those not on the platform. On the first day of the site’s launch, Spotify Wrapped occupied the top two places on Twitter’s global trends.
2018 Wrapped
案例简介：描述创意 Spotify 创造了流媒体类别 -- 但它现在面临许多强大的竞争对手。Spotify 的关键优势之一是其 2亿用户，他们不仅是世界上最大的音乐观众，也是最有激情的。Spotify 的增长是由我们用户的倡导以及世界音乐家的内容驱动的。 对于数百万听众来说，Spotify 个性化的年终数据回顾已经成为一项年度传统，与假日季节一样受到热切期待。我们以更高的用户体验来奖励这种忠诚度，同时也向每天激发他们激情的创作者开放。在 2018，艺术家被邀请重温和庆祝他们的 Spotify 数据以及。 描述执行 没有两个人以完全相同的方式使用 Spotify，所以我们建立了一个对每个人来说都是独一无二的网站体验。颜色用于个性化，每个用户体验中的颜色由他们自己的听力数据决定。排版用于电影效果，动画引入数据故事，给整体体验一个电影标题序列的感觉。 丰富多彩的方法是确保在多事的一年结束时有一种庆祝的感觉的关键。类型是关键，因为这是为粉丝和艺术家传达个性化数据的唯一方式。 个性化的数字体验是在三个月的时间里在 WebGL 建立的。Spotify 的数据团队创建了一个 API，持有近 2亿人的相关数据，然后访问这些数据以激发体验。 该网站当天在 60 多个国家上线，并被改编成 21 种语言。在第一天，超过 2000万名访问者来到体验，而不影响网站性能。 体验中的每个数据故事都可以在社交渠道上共享，在体验结束时，每个用户都可以获得可共享的快照。 通过创造一种引人入胜的视觉动态体验，我们平均每次访问超过 2:30 分钟的参与时间，来自 3400万多名消费者。超过 400,000 名艺术家订婚的时间更长。虽然该网站的播放列表有助于推动超过 40亿个增量流，但赢得媒体为那些不在平台上的人提供了一个 “FOMO” 因素。在网站发布的第一天，Spotify Wrapped 占据了 Twitter 全球趋势的前两个位置。
2018 Wrapped
案例简介：Describe the creative idea Spotify created the streaming category - but it now faces a number of formidable competitors. One of Spotify's key advantages is its 200 million users, which are not only the world’s biggest music audience, but also the most passionate. Spotify’s growth has been driven by the advocacy of our users, along with the content of the world’s musicians. For millions of listeners, Spotify’s personalized end-of-year data recap has become an annual tradition that’s as keenly anticipated as the holiday season itself. We rewarded this loyalty with an elevated user experience, while also opening it up to the creators who inspire their passion every day. In 2018, artists were invited to relive and celebrate their Spotify data as well. Describe the execution No two people use Spotify the exact same way, so we built a site experience that was unique for everyone. Color was used for personalization, with the colors in each user’s experience being dictated by their own listening data. Typography was used for cinematic effect, with animations leading into data stories giving the overall experience a movie title sequence feel. A colorful approach was key to ensure a celebratory feel at the end of an eventful year. Type was key because that was the only way to convey the personalized data for both fans and artists. The personalized digital experience was built over a three-month period, in WebGL. Spotify’s data team created an API, holding the relevant data of nearly 200 million people, which was then accessed to fuel the experience. The site went live in over 60 countries on the same day, and was adapted into 21 languages. During the first day, over 20 million visitors came to the experience, without affecting the site performance. Every data story within the experience could be shared on social channels, and a sharable snapshot was available to every user at the end of the experience. By creating an engaging and visually dynamic experience, we averaged over 2:30 minutes of engagement per visit, from over 34 million consumers. Over 400,000 artists engaged for even longer. While the site’s playlists helped to drive over 4 billion incremental streams, earned media provided a “FOMO” factor for those not on the platform. On the first day of the site’s launch, Spotify Wrapped occupied the top two places on Twitter’s global trends.
2018 包
暂无简介
2018 Wrapped
暂无简介
基本信息
- 广告战役： #Spotify-网络-99c3#
- 广告品牌： Spotify
- 发布日期： 2000
- 行业领域： 互联网服务
- 媒体类别： 海报/平面 , APP
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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