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让歌曲播放
案例简介：在美国，大多数音乐都发生在汽车上。然而，其中很少来自流媒体。简介很简单。让人们在下次考虑在汽车上听音乐时考虑Spotify。整个想法是基于一个单一的洞察力: 我们都呆在车里让一首歌播放。从那里Spotify展示了现实生活中发生这种情况的相关方式，真实的人以及您会留在车上的歌曲。制作了长胶片，然后将其分为60、30和15秒版本，这些版本可能在数字频道中具有很高的针对性。
让歌曲播放
案例简介：Most music listening in the US happens in cars. However, very little of that comes from streaming. The brief was simple. Get people to think about Spotify the next time they think about listening to music in the car. The entire idea is based on a single insight: that we’ve all stayed in the car to let a song play out. From there Spotify showed relatable ways this happens in real life, to real people, and to a song you would stay in the car for. A long-form film was created, and then cut down into 60-, 30-, and 15-second versions, which could be highly targeted in digital channels.
Let the Song Play
案例简介：在美国，大多数音乐都发生在汽车上。然而，其中很少来自流媒体。简介很简单。让人们在下次考虑在汽车上听音乐时考虑Spotify。整个想法是基于一个单一的洞察力: 我们都呆在车里让一首歌播放。从那里Spotify展示了现实生活中发生这种情况的相关方式，真实的人以及您会留在车上的歌曲。制作了长胶片，然后将其分为60、30和15秒版本，这些版本可能在数字频道中具有很高的针对性。
Let the Song Play
案例简介：Most music listening in the US happens in cars. However, very little of that comes from streaming. The brief was simple. Get people to think about Spotify the next time they think about listening to music in the car. The entire idea is based on a single insight: that we’ve all stayed in the car to let a song play out. From there Spotify showed relatable ways this happens in real life, to real people, and to a song you would stay in the car for. A long-form film was created, and then cut down into 60-, 30-, and 15-second versions, which could be highly targeted in digital channels.
让歌曲播放
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Let the Song Play
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基本信息
- 广告战役： #Spotify-影视-5af2#
- 广告品牌： Spotify
- 发布日期： 2020
- 行业领域： 互联网服务 , 文娱/内容
- 媒体类别： 微电影
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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